Bing has officially launched the latest update for its webmaster tools which has been named as phoenix (Looks like they are inspired by Google).
This update introduces a lot of new features, a new interface and SEO tools. One of the most interesting and useful tools provided by Bing in this update is Link Explorer.
Remember Yahoo Site Explorer that was made unavailable to all of us in the last year? Yes, the one that we all SEO’s loved so much. The Bing Link Explorer is an upgraded version of it.
It allows users to view links not just for their own website but for any website on the internet by using many new filters as compared to Yahoo Link Explorer.
Users can base their search by choosing any or multiple options from the below list:
- Site Filter
- Source Filter
- Scope Filter
- Anchor Text Filter
- Query Filter
However, users are required to have minimum one site in Bing Webmaster Tools that has been verified in order to use the tools. If you don’t own a website then this could be problematic for you.
The tool is still in the beta phase which means that it does not provide all the functionalities. For instance, it won’t tell you the number of incoming links as it used to tell in the Yahoo’s version. There are many more aspects which need improvement but it does not mean that it is not useful.
Businesses, organizations and online marketing companies have to understand one thing very clearly here. Bing accounts for around 10-15% of the overall traffic which might not look threatening in front of Google’s share but still this is a very significant portion and could become the deciding factor in the success or failure of a business.
Ignore it today and you might not be very happy about it in the future. Moreover, you probably have a continuous online marketing and SEO campaign going on for your business therefore it won’t harm you if you include Bing into it.
Bing has made efforts to increase its share in the search engine domain but hasn’t been very successful. However, Businesses should include it in their SEO campaigns to keep themselves safe and a few steps ahead of others.
About the Author: Chris Miller is a blogger and web developer for a leading Offshore Software Development Company. He provides concrete information about PHP web application development, .Net/Java apps development, software development & mobile applications development.