If the answer is no, then you could be missing out on a vast selection of potential customers.
After all, social media marketing has become the easiest way for today’s companies to connect with their target audience on a deeper level. Through the right social media connections, you can improve brand loyalty, create advocates for your company, and even increase sales.
While there are plenty of social channels to choose from on the market today, Facebook is the largest of them all, with 2.23 billion people visiting the platform every month. There’s a good chance that your audience and your competitors are already active on Facebook.
Why Is Facebook the Best Place to Start with Social Media Marketing?
Facebook is far from the only option for your social media marketing campaign. Instagram offers a much better place to connect with younger customers interested in visual content, for instance. Pinterest is perfect for reaching out to mothers in search of new products to invest in online. Even LinkedIn has a unique appeal for companies that want to sell to other businesses.
However, Facebook is usually the first channel you’ll explore when you start to invest in social media marketing. There’s a reason for that. The revenue per user on Facebook has doubled in the last 3 years, thanks to the growing levels of engagement on this platform. Ultimately, no matter whether you’re posting live videos, polls, or standard image-rich content on Facebook, you’ve got a great chance to earn your customer’s attention.
Additionally, a massive 68% of Americans use Facebook regularly. If you’re interested in building an audience in the USA, then it only makes sense to be active on Facebook. While many social channels appeal to a specific niche, Facebook seems to be able to reach just about anyone. That’s why it’s miles ahead of other competitors like Instagram, Snapchat, LinkedIn, and Twitter when it comes to global reach.
Facebook Helps You to Connect with your Audience
One of the things that makes Facebook so compelling as a platform for marketing is that it’s not just great at reaching the largest number of customers – it can also help you to connect with a specific range of audience members too. That’s because Facebook offers one of the most valuable targeting tools in the industry. With Facebook, you can target your audience based on their location, hobbies, interest, job title, and so much more.
Unlike many other social media marketing platforms, Facebook goes above and beyond to give marketers the tools they need to speak to their audience on a deeper level. This also means giving everything you need to reach the audience that’s best for you. That’s probably why Facebook has 80 million small and mid-sized business pages active online today.
Are You Ready to Excel on Facebook?
Creating the ultimate social media marketing strategy isn’t easy.
Most companies will need to spend some time figuring out which channel is right for their audience by creating in-depth user personas and conducting comprehensive analytics. However, it’s safe to say that most companies, no matter what they sell, will be able to gain some traction on Facebook.
Facebook is the most diverse and compelling social media marketing channel available today – reaching the broadest range of audience members out of any social solution. If you’re ready to start experimenting with Facebook in your marketing campaign, check out the infographic below for insights into the reality of Facebook marketing.
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