Unless you are immersed in SEO daily, understanding it completely can be difficult. However, as long as you have a basic grasp of why you need it and what it can do, you can at least make a start, and having an expert on board to help you with the rest will enable you to utilize SEO properly. 

SEO – which means ‘search engine optimization’ – is about using different tactics (including link building and keywords) to perform better in search engine results. The better you rank, the more people will click through to your website, and hopefully, buy from you. 

Blogging is one of the most vital elements of SEO. It may seem strange but having a blog on your site is crucial if you want to rank high in the search engine results. Why is this? Read on to find out. 

Fresh Content

SEO thrives on unique, fresh content on websites. However, the problem that many website owners face in this regard is that their web pages hardly ever actually change. They have all the information on them that they need, and if this doesn’t need to change, why go to the effort of doing so? Plus, a website with a homepage that looks different every time anyone clicks on it can get confusing and even seem untrustworthy. 

Your blog is the ideal solutions. Not only can this be updated easily regularly, but people expect that to be the case – the more it is updated, the more trustworthy your site appears. After all, a ‘dead’ website wouldn’t have fresh content once a week or so on its blog. 

If your site’s blog is updated regularly, it will rank better than a site that hasn’t been updated for some time. This is a great SEO tip to get higher in the rankings. 

The only issue with this is that many business owners don’t have the time to create regular blogs. Subcontracting the work to SEO specialists like Click Intelligence can help; you’ll receive all the blogs you need, and they will already be optimized for SEO. 

Keywords

Keywords are a useful tool when it comes to getting SEO right and to enable your website to rank highly on search engines. Unfortunately, even though keywords are so important, you can get this element of SEO quite wrong, and that might mean penalties from the search engines, so it’s a good idea to think this through carefully before you begin – and another reason to outsource your SEO work if you aren’t sure of the rules. 

Ideally, you should think of the kinds of phrases people are going to use when searching for your product or service. Using these longer key phrases rather than keywords can be better since more people will find you. You should be careful not to use the keywords you choose too much. This will look like spam to the search engines, and your ranking can even go down. 

Overall, however, keywords are essential, and they can more easily be inserted into a blog than into any other page on your site. 

Video 

Adding video to your blog is a fantastic way to improve your SEO. The longer people spend on your site, the better it looks to the search engines, and a video is a great way to hold their attention. The best way to include a video is to embed it, rather than linking to it. This is because people will stay on your site; if you put a link in to a video, you will have people leave the site, and that’s the opposite of what you are looking for.