Paul McCartney — ahem, SIR Paul McCartney to you — is one of the biggest rock stars of all time. He helped to launch one of the biggest rock bands of all time, The Beatles, and he went on to become the most successful composer and recording artist of all time, according to the Guinness Book of World Records.
Paul McCartney is an icon — some would even say a legend. His groundbreaking success can teach us all a lot. In particular, his career has a lot to teach Internet marketers about how they can make their business better. Here are a few things that Paul McCartney can teach us about SEO:
It’s Your Talent that Matters
When The Beatles dissolved, Paul McCartney didn’t become “that guy who used to be in The Beatles.” He became Sir Paul McCartney among other things. What he showed is that gimmicks don’t matter; it’s your talent that matters.
When you are building up your business, focus on your talent. What is it that sets you apart from your competitors? What is it that makes you a good choice for your customers? That’s what you need to focus on in your marketing efforts. Your keywords and your SEO efforts will evolve naturally from that, and you’ll create an organic SEO strategy that will get more results faster.
Your Brand is Everything
Paul McCartney is his own brand. As successful as they were, The Beatles ended up being a showcase for McCartney’s talents as a songwriter and a performer. He took those same talents on to produce music with other bands and as a solo performer. Though The Beatles remain a significant part of Paul McCartney’s history, he has established himself as a brand in his own right.
For your business, you need to make your branding just as important. Defining your brand will inform your SEO strategy. Without clear branding, you cannot create a successful SEO strategy. Your brand should be able to be recognizable across platforms, and it should be able to be defined in just a few words or a few sentences. You can then use that to create a powerful SEO campaign that gets results.
You Have to Have the Right Timing
The Beatles were as big as they were in part because of the time in which they came of age. Many other bands that are similar to The Beatles have come about since then, but none have been as successful. Paul McCartney and the rest of The Beatles were creating the right songs at the right time, responding to the cultural changes and needs of the people. Each of their albums reflects that, and you can see a clear evolution of the band’s music (largely written by McCartney with writing partner John Lennon) with the evolution of the social landscape.
So, too, must your business understand how to offer the right things at the right time. It’s even more important for your SEO strategy. You have to understand how to use the right keywords at the right time, to get links from the right sources at the right time, and to become a part of the popular conversation while it’s still popular. Learning how to do all of this is part skill and part luck. But if you can get it right, you’ll be wildly successful.
Paul McCartney is one of the most successful musicians of all time. He has become an icon. You can learn much from him about how to run your business and your SEO campaign.
What lessons have you been able to take away from Paul McCartney’s career to apply to your business or your SEO campaign? Share your thoughts in the comments!
Bio: Amber Satka primarily writes on financial topics, many of which can be found on her app site at http://www.carloancalculator.org/. She is a former office manager and current mother and writer. Her leisure activities include bike riding and spending way too much time on Pinterest.
(PS – Remember to check out this article about Beatles and SEO too – best regards, Henrik)