Every business needs a good marketing strategy to be at the top of the game in the ever-evolving world of digital marketing. With strategy comes the proper tools and channels to execute the plan. One of the most popular tools for digital marketing today is Facebook, so let’s see why this social media platform has become so widely used. 

Launched in February 2004 by Mark Zuckerberg and his co-founders, Dustin Moskovitz, Chris Hughes, and Eduardo Saverin, Facebook is a stroke of genius that has fast become a must-have in today’s digital world. It’s designed to appeal to every generation, and let’s face it—everyone’s on Facebook. 

The social media platform is available in 109 languages. It has more than 2.5 billion active users per month, more than any other social media platform. Due to the huge potential to reach a lot of people, it comes as no surprise that many businesses opt for Facebook to market their products or services. 

It’s no secret that many consumers surf the internet before making a decision to purchase anything. And with Facebook’s billions of users, the massive opportunity to acquire potential customers should be taken into account by every company out there. 

Unlike traditional advertising methods, running ads on Facebook doesn’t cost an arm and a leg. A business with a proper marketing strategy in place can make it work and expect to reap the rewards. Every minute, 400 users sign up on the platform. That’s like finding a gold mine if Facebook marketing is done properly.

Businesses can utilize demographic targeting, offering products and services through the Custom Audience feature. It works like magic, narrowing down the field, and weeding out those who do not fit. This is one aspect that gives digital marketing the edge over traditional advertising like television and radio—the ability to customize and personalize the customer experience.

Facebook is good for brand awareness

Facebook is good for brand awareness as it provides businesses with maximum visibility at a minimum cost. Ad campaigns can set a goal, depending on if a company wants to attract a certain target audience to like the page or direct them to a website or a landing page. It’s also a valuable tool to increase engagement and form a lasting relationship with customers. A business can address a problem and provide solutions right away when a customer leaves a review or a comment or sends a direct message.

Many brands have taken the lead like Samsung, for example, amassing 160 million page likes. Coca-Cola, Disney, Redbull, KFC, and even Microsoft Windows jumped on the bandwagon as well.

Facebook as a marketing tool

More and more marketers believe in the importance of Facebook as a marketing tool. More precisely, 67% of them refer to it as the most important social media platform. It is something that will not be changing anytime soon. Since 70% of consumers search for products they need to buy on Instagram and Facebook, we’d have to agree social commerce optimization is inevitable.

So if you’re already running a business or you’re planning to launch a business, it’s vital that you take these amazing facts about Facebook into account and use them to your advantage.