Your target audience will be using mobile devices in greater number this year along with the desktops. Hence, you should familiarize yourself with What Are The Benefits of Responsive Design From SEO Point Of View.
Here are the 6 undeniable benefits that you will derive if you have a responsive website:
Reduce bounce rate and escalate profits
It does not require much effort on the part of the website visitor to click on the back button when he fails to avail what he seeks. This instance is called a bounce; and it happens frequently when the visitor reaches your site through his mobile device and your site does not respond.
The high bounce rate is very detrimental to the prospects of your online business. The major search engines recognize your website as being insufficient to the needs of the internet user. Consequently, the ranking of your website on the search result pages suffer terribly.
Since the use of mobile devices is increasing rapidly, it will be a smart decision if you get your website transformed into a responsive one. Not only will your site become mobile friendly, it will also gain higher visibility on the search engine lists.
Take the advantage of already present inbound links
It cannot be overlooked that mobile internet surfing is a recent trend. Even now, the major search engines rely on pre-established inbound links for ranking the websites. Hence, by adopting a responsive version of your website, you will be able to garner the benefits of the already present inbound links.
You will strengthen the performance of the website’s SERP (search engine results page), which in turn, will make it more accessible to your mobile users.
Having one URL for all kinds of users proves better for business
In case, you have something special and unique to present to your mobile users, you can gain from having a special site for them. However, if you have nothing exceptional to offer in terms of content, it will be more beneficial to have a single responsive website for the desktop as well as mobile users.
Having a single URL for your website, helps optimize the site for the users accessing it from their mobile devices. All the traffic is directed only to one URL and the confusion amongst the users is remarkably reduced.
The mobile users will click on the single URL external link and reach a mobile site that adjusts very well to the device that they are using. It results in better user experience.
When you have just one URL, the chances are higher of having links of your website on other well-known websites. It will help in getting better visibility on the search engine lists. On the contrary, it will be a far-fetched idea to believe that you will get a pleasant response in terms of backlinks if you have a dedicated mobile site.
Dedicated mobile sites not enough lucrative
Mobile web searching is still in its nascent stage. Traffic that comes through mobile devices is not significant yet. Hence, if you invest your resources in creating dedicated mobile sites, it may only result in a waste of resources. The lack of external links to such sites fares poorly in the business.
A website with responsive design caters to all types of internet users and gets maximum benefits from the efforts of the business owner.
Pleasant visual experience with responsive web design
The responsive websites are flexible in terms of customizing according to the browser screen. These sites are created with the help of CSS3 (Cascading Style Sheets3) media queries. The website pages adjust themselves according to the device, and the users experience immensely pleasant visuals.
The web developers prepare a host of conceivable layouts, which are then optimized for a variety of sizes. They use the media queries for determining ranges for possible screen resolutions for every layout.
No confusion as there is no duplicate content
It may seem very logical to have separate websites for mobile and desktop users. Moreover, since there is no risk of being caught and blacklisted for duplicate content by the search engines, the concept appears attractive.
However, having the same content at two locations will be frustrating for the users and stressful for you too. Additionally, your bounce rate may increase when the users reach the wrong version of the site.
You can skip this danger by having a responsive website that serves the purpose from one location for both desktop and mobile users.