There are numerous social networks throughout the online world. For each of them, there is a different audience appeal and application. Every business must be able to understand the full capabilities of their social network and how to employ those abilities in order to generate a quality online presence.
Amongst the social networks, Twitter is one of the most popular social sites for business use, mostly because of its open networking abilities. Anyone can find anyone else so they can see or listen to what they have to say. And while this social site has already gained great appreciation, there is one other beneficial tool that many users overlook.
This often overlooked tool is your “favorite” function. Normally we would use this to simply save a clever quote, an important resource, or even a thread that is noted as something to remember. It proposes a simple job, to store what you enjoy, but there is another far more effective way to utilize this basic tool.
When people visit your Twitter page, they see your stream along with a background, the groups you follow, and those who follow you. But, they also see your favorites which are commonly the things you pay the most attention to. So ask yourself: what is it that you pay attention to? Shouldn’t it include the positive things people say about you as well as trending topics?
Consider that these favorites could be used as third-party testimonials. This is a great way to build a recommendation wall for your business. When people mention you or discuss you in topic, this is a great opportunity to capture a testimonial. Eventually, threads dissipate and old tweets disappear, but not if you favorite them. Favorite the people that say something positive about you- be it an article, comment, product, service, or book. When your name appears, don’t just respond to it- save it as a testimonial. Another advantage is that you can later re-tweet it or share it on other social sites like Facebook or reference them in a blog.
Twitter’s favorite function can basically be used as a testimonial resource, making it an excellent candidate for word of mouth marketing. When others talk about you, it’s stored on your wall to endorse your professionalism and capabilities. With Twitter’s open network, it is possible for anyone to see these recommendations, especially if someone is researching you for a future business prospect. You can let others speak for you because what they have to say tends to have far more influence than all the finessing you alone could manage.
There are plenty of social networks out there where an open audience discusses the things that interest them. Along with these networks are tools that can be employed to accumulate testimonials on them. Always keep your eyes and ears open and be innovative when it comes to utilizing these outlets. This opportunity shouldn’t be passed up, so put it to use today and start building your recommendation wall on Twitter.
Author: Maria Elena Duron, is CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.