One of the most challenging factors of building a site is the implementation of accurate SEO website design. Finding the right balance between aesthetics and effective on-page optimization strategies is not always simple.
Here are a few tips to help you strike this balance:
1. Keeping it Simple
To be able to effectively optimize your website ask your design and SEO company to keep the layout simple. Your navigation links should be easily followed by popular search engines. If your design is trying to accomplish too much, the search engine spiders may get convinced, but most visitors will be discouraged from browsing. This will eventually impact your rankings.
2. Using CSS to Manipulate Text
One of the biggest challenges of implementing an effective <a href=”http://www.webmarketing123.com/digital-marketing/services/website-design/” title=”SEO Web design”>SEO Web design</a> is the use of plain text when graphic text is perceived more appealing. By using CSS, you can easily control how your plain text can look. This allows you to incorporate aesthetic value without compromising on how search engines will pick up your content.
3. Using Mouse-Overs
If your design is image-heavy and requires text to attract search engine spiders, including mouse-overs can be an effective solution. With this, you can maintain a visual appeal for your visitors and also provide real content for the crawlers.
4. Experimenting with Fonts
Hire an SEO expert to consult your designer on how to implement an effective design. By experimenting with fonts, you may be able to achieve a ‘graphic-text’ look that is, in reality, regular text. You may even buy font packs that allow you to eliminate the use of images and maintain simplicity in your design.
5. Building a Mobile Website
With a growing number of people resorting to mobile devices to browse the Internet, a good SEO Web design cannot ignore this platform. Make sure you also build a website that can be easily viewed in mobile format. Remember to test how it appears across various popular devices.
In addition to this, an effective SEO design must take into consideration factors such as loading time and its ability to convert visitors into actual customers.
Written by Webmarketing123 – Webmarketing123 is a California based seo company that offers global digital marketing services such as SEO, PPC and SMM.