A good way to increase web traffic and the number of hits your site gets, is to boost your ranking for the search engines.
Here are 5 advanced SEO techniques for your small eCommerce business.
You will want to make a list of all the keywords you think associate with your business. Once you’ve compiled the list, go back over it and check it against Google Analytics for search ranking.
Focus on the keywords that have the highest ranking but also less competition, so that you have a chance to compete. These keywords need to be integrated into your website content.
Make Sure Your Website is Optimized
Web site optimization involves making sure the keywords you’ve identified are embedded into the Meta data of your site. Additionally, you’ll want the individuals responsible for maintaining your site to be sure that links are maintained, the site is indexed properly, and there’s a sitemap.
If you don’t already have someone who’s familiar with these techniques, you might want to consider hiring a contractor to give your site an SEO overhaul.
It will be worth the cost in the long run.
Start a Blog
Rich content is not only going to attract and keep visitors to your site, if it’s filled with keywords, it’s going to also improve your search ranking.
You will want to create blogs around the keywords with the highest rank.
Be careful not to keyword stuff, a term that refers to nonsensical text that is filling up a site strictly to improve search rankings.
You want to intersperse keywords but keep your audience engaged and moving towards closing that sale.
Create a Back and Forth Flow with Social Media Sites
Make sure you have embedded social media buttons for Facebook, Twitter, and others on your website.
You want to provide visitors with the ability to promote your website and business with a simple click of a widget/button.
These tools can be downloaded from their respective sites and placed directly into your site’s code.
Additionally, you will want to promote your blog, content, and products on social media all while providing links back to your site.
Traffic flowing to and from social media has become a focus of Google’s latest search algorithms and will really boost your search ranking.
Think About Localizing Your Keywords/Business
Competing with huge, multinational corporations for page rank on the search engines is an exercise in futility.
You might, instead try and focus on a region, city or location to capture related searches and improve your page rank.
Instead of “tool sales” try using something more specific like “Northeast tool sales” or even “Boston tool sales.”
After applying these techniques, you are certain to see an improvement in your search ranking and web traffic.
It’s recommended that you utilize some sort of reporting or analytics for your site’s traffic so that you can constantly tweak keyword usage, site content, and different strategies.
SEO is not an exact science and should be a constant work in progress.
About the Author – Rowena Kang is a writer and the Director of Content for the Morgan Law Firm, an Austin, Texas divorce firm. Please visit the Morgan Law Firm Blog for additional content.