Search Engine Optimization (SEO) has evolved over the past few years along with the demands of people and introduction of new products or services. A few years back, you may have been building a whole directory of links within a short period of time.
Today, things are completely different, and you need to focus on a new set of metrics. Below are a few link-building tips that you should follow in 2013 for a successful SEO campaign.
Reduce the Number of Directory Links
Listing your links in a directory is always a tough task.
Additionally, the directory quality varies from site to site; so you may need to limit the amount of time you spend and prioritize your efforts.
Evaluate directory quality before you make the effort; the good ones will benefit you, but the others may actually harm your backlink portfolio.
Cut Down on Blog Comments
While commenting on blogs with links has proven to work well for some businesses, this year you may need to change your strategy.
Most blogs may not follow back and the links passed are no longer counted in the ranking algorithm.
You may continue this method with a few exclusive blogs and provide interesting comments linking back to your site, but it is best to limit this link-building method.
Rise of Guest Blogging
With last year’s Google algorithm updates, the online link value decreased, dropping the ranks of many sites in a short span of time.
With guest blogging, however, this may be solved.
The aim of guest blogging is to get your content, especially the backlinks, on to an external site, and connect it to your own.
A word of caution: You need to ensure that this guest content is interesting as well as at least 500 words long.
Separating Your Blog from Your Website
When you create a blog for your website, you may opt to go for an external one.
By having a separate blog gives you the opportunity to write unique, in-depth content that links back to your site.
However, it is necessary that you pay attention to the content on the site, too.
Along with these link-building ideas, you need to stick with the basics like applying organic and natural SEO, rather than choosing black-hat techniques.
Keep these in mind and you may rank higher on search engines this year.
Written by Webmarketing123