The technology-driven marketing world is changing rapidly and your Search Engine Optimization (SEO) campaign is definitely inextricable linked with this change. 2013 promises to be a revolutionary year for SEO marketing primarily triggered by Google’s slew of updates during the latter half of 2012.
Given below are the top SEO transformations expected in 2013 along with suggested methods to deal with them.
1) Prepare For A More Competitive Ratings Environment
2013 is slated to witness harsher competition between entities to wrest the best ratings in search engines, especially in Google’s. Thus it is imperative that you take necessary steps to ensure the best possible SEO ratings for your content, mostly along the ensuing lines:
a) Conduct a thorough overhaul of your website and online pages; you may – for instance – change the colors and the layout to attract more visibility.
b) Revamp your basic website and URL frameworks.
c) Content is king therefore you must feature top-notch content that is engaging, one-of-a-kind, and grammatically flawless.
d) Have distinctive page headings that catch the eye.
e) Make better use of description and heading tags.
f) Offer enhanced navigation and linking mechanism to your visitors.
g) Ensure that you use robots and crawlers effectively.
h) Pay closer attention to pictures and videos embedded in your pages.
i) Give special focus to mobile users – an important user category – by ensuing proper submissions and infrastructure.
j) Ascertain optimized marketing and publicity through broad-based marketing.
k) Remember to utilize webmaster resources for heightened effect.
2) Plan For A Surge In Mobile Device Use
As hinted upon earlier, a remarkable number of users currently use and are expected to use their mobile devices in 2013 to access online resources. So a prudent SEO campaign demands that you gear up for this boost by:
a) Constituting specialized mobile pages with great care.
b) Providing complete name, address, and contact data in your mobile pages.
c) Developing sought-after mobile applications for the users’ benefit.
d) Hosting social networking links in your mobile pages.
e) Embellishing your mobile content with videos.
f) Featuring offers, schemes, and discounts to attract potential buyers.
g) Featuring advertisements and images pertaining to your e-commerce store for better visibility.
3) Be Ready For Increased Social Networking
The social networking craze simply refuses to ebb, growing exponentially every day. You can make your SEO campaign successfully ride the crest of this phenomenon in 2013 by:
a) Fostering a more vibrant social media community.
b) Inviting sanguine feedback and testimonials from customers and then disseminating this positivity across various online platforms.
c) Making your customer redressal system more robust and thus boosting your reputation.
d) Using viral marketing to trigger increased visitor footfalls thereby engendering greater brand recall.
4) Arrange To Provide Comprehensive Local Information
Search engines and customers, nowadays, are hardwired to prioritize entities who furnish comprehensive local data – and this trend will continue in 2013. Hence you ought to offer detailed information about:
a) All segments of your enterprise
b) Pictures and movie clips explaining your products or services
c) Updated operating policies.
d) Business hours and locations.
e) Personnel in your venture and, if possible, management profile.
f) Updated links, affiliations, and URLs.
g) Enhanced Local Maps information.
You must ensure that there are no information anomalies for maximum impact. You would also do well to evaluate your business listings from time to time.
5) Prepare For Enhanced Costs
SEO costs are anticipated to increase dramatically in 2013. This is primarily as a result of providing more professional online content as also greater expenses towards copywriting and linking operations. Moreover, employee and retention costs are also slated to rise. Thus it is essential to practice cost reduction intensively and have a robust internal check system in place to check wastages.
The above tips should see your SEO campaign safely through 2013!
Michael Rae, a freelance writer for www.firsthomealarm.com – offers full home security to help protect your family, assets from burglary and other crimes. www.firsthomealarm.com
The imagine is from http://www.freedigitalphotos.net/.