Without social media marketing, your website will remain stagnant. Before you jump into the world of social media marketing, consider these need-to-know tips and tricks to generate leads through social media:
Use Social Media sites that your Customers use
Spending your energy and money on marketing with every single social media website available will not help you generate more leads.
A great deal of research should be done about your market base and what social media websites that they use on a daily basis. In general, if you are offering business-to-business services, LinkedIn is a widely used platform that you should consider. Facebook and Twitter can be used as secondary outlets, depending on your customer base and the products or services that your business offers.
Content is always King
Social media advertising is pointless without quality content for your potential clients to read. Make sure your website’s content is updated on a regular basis.
Well written blog posts, especially those that can be shared by your readers are essential to your success in the social media world.
Google+ is Important
Ever since Google+ was launched in 2011 as a social networking competitor to Facebook, the platform has been growing in popularity month after month.
Even though Google+ has not gained as much of a foothold in the social media world as Facebook and Twitter has, it is still an essential social media outlet that every business should utilize for the sole purpose that Google actively integrates their social media platform with search engine results.
Google+ is actually a very easy platform to use. Business owners and website developers only need to create a page with Google+ and link any content created on Google’s social media platform back to their website.
Space out your Social Media Posts
While your social media fans may be interested in your business, it’s not something that they think about all day long. Creating quality, content-rich blog posts for your leads to read twice a week will get your message across and keep them interested without having an overwhelming affect.
About the Author – Jo Harris is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.