Well here it is – it’s for you – and the best part is that it’s FREE.
Well I have to be honest to you – I don’t have it from Google. The percent is taken from a 72 SEOs surveyed for SEO moz’s biennial search ranking factors. But it’s getting very close to the real thing.
So lets run through the algorithm because it’s so very important to everything we are going to do with SEO.
First of all did you see that “Link Popularity of the specific page” and “Anchor Text of External Links to the Page” together makes up for around 42 percent of the ranking. Yes you read it right. That’s why link building is so important.
That’s why all the SEO people keep running around shouting about getting links to your page. And that’s why we will pay high attention on links and getting those backlinks. I will tell you much more about what to do later on.
And did you also see the growing importance of social media. The links coming from social media are very important for the ranking. Here its over 5 percent. And that is also links. So over half of the ranking on Google is about links
On page keywords usages
Another interesting thing is the onpage keywords usages are only 15 percent of the ranking. So no matter how much effort you are doing to write your keywords into the text, make the picture tag making extra pages with the keyword – it only counts for 15 percent.
Of course 15 percent is a lot too – and if your keywords is not on the page you will have a problem. So we still have to work with the on page keywords.
Traffic and CTR data
And yes – traffic is important. Websites with a lot of traffic must be more important than websites without or with less traffic.
And the CTR (click through rate) it’s important. How many times are your website shown in searches compared to how many time people are clicking on your link.
That’s why you have to work with the meta description even though its not really important in the ranking – but make people curious so they just have to click on your link.
Well.. Now its time for some coffee..