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7 reasons for social media or …… what to tell your boss

Perhaps you know the situation?

You want your company to use facebook or twitter, but the CEO or marketing manager thinks that social media is a waste of time.

“Why should we waste time and money on Facebook? We don’t have time to keep up with what customers are saying. We do not have time to respond to blogs.”

Hmmm .. I’ve heard this many times.

Let me tell you a secret – which is not really a secret. Social media is here to stay. And you might as well start to use them. Remember when marketers thought about the internet in the 90s –  just something for IT freaks? .

And here is another secret – within very very short time, the website as we know it today is gone. Users will have the rights to comment on what they read and see. This is like going from print to web.

eMarketer expects in 2010 that BtB industry spending will increase by 60 percent. Okay – your bossis still screaming ?

Well here are 7 good reasons for companies to be on social media.

  1. We all want to involve our customer in our company and products. To involve customers we have to get a dialogue with the customer right? Could you imagine that you involve yourself privately with someone with an one-way dialogue? No. Involvement requires dialogue. Social media is dialogue.
  2. “We do not have time to read what it says on our blog and Facebook”. Wow – I’ll tell you a secret. Those who write to you on your blog are either customers or potential customers. They have taken their time to write to you. Don’t you have the time for customers?
  3. Maybe they write negative things about your company and you don’t know what to do about that. Well whether you have a blog or your customers may comment on your pages – they will write about you. Maybe on their private blogs or Facebook. When customers comment on your page you can enter into dialogue with customers and heard some negative things too. But hey – the customers can actually point out important problems which must be addressed.
  4. The cost to get started with social media is low. It is free to open a Facebook page, a twitter account, etc. The biggest cost is the time consumption afterwards.
  5. Most companies writes in their strategy that they wanna be  leading, innovative, dynamic – well now is your chance there.
  6. Social media is a whole new channel in your marketing portfolio. And yes you need it –  some of your competitors are using it so you will have to use it too – or loose customers to your competitors.
  7. You can dramatically increase traffic on your website using social media. The importents of links are very very high in seaches such as Google. With social media you can spread your links out and get many backlinks to your website. Your boss knows that traffic is money?

Social media is not only Facebook and twitter. Social media could be..

Microblogging (Twitter)
Photo sharing (Flickr)
Video sharing (YouTube)
Social bookmarking (Digg)
Wikis (Wikipedia)
Podcasts (iTunes)
Social communities (Facebook, MySpace)

So kick your boss in the ass and lets get this going ..

Yours
Henrik

If you have a twitter account and maybe 500 or 1000 followers you know the problem. There are so many tweets going on on twitter. So how do you stand out. How can you get the attention from people.

One way is always to tweet 3 or 4 tweets after each other.  You should always do it this way by the way. But this is not what I wanna tell you about today.

I will give you a little easy but effect full advice.

Make a moving profile picture 🙂

 

How to make a moving profile picture

Its very simple – so even I can do it… So listen here… this is what I did.

1) go to www.makeagif.com

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2) Click on the “add pictures” and upload at least 2 pictures…

3) Choose the speed between the pictures…

 

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4) You are done 🙂 Easy right?

 

Now you have a profile picture on twitter that will stand out and get attention from your followers. Yes yes yes… I know .. you have to upload the gif you just made to your twitter account.

And my profile picture on twitter is here (I did try to smile on the picture)

hesa

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember you can follow me on twitter .. just click this link.

Have a great weekend all.. enjoy

Henrik

 

SocialMediaCampagne

Sometimes its great to get inspired.

So take a look of these 20 best ever succesfull social media campaignes.

Let me here if you like them. And let me hear if you have made some great campaignes too.

Give me a comment and show me you are alive.

 

 

 

Forbes list of the 20 best-ever social media campaigns:

  1. “The Blair Witch Project”
  2. Blendtec: ill It Blend?
  3. Old Spice: “Smell Like a Man, Man.”
  4. Burger King: “Subservient Chicken”
  5. Pepsi Refresh
  6. VW: “Fun Theory”
  7. OfficeMax: “Elf Yourself”
  8. Evian: “Roller Babies
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Whopper Sacrifice
  12. Target: “Bullseye Gives”
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. The Dark Knight: Why So Serious?
  16. Quicksilver: “Dynamic Surfing”
  17. Cadbury: Gorilla
  18. BMW: “1 Series Graffit Contest”
  19. Bing/Farmville
  20. CareerBuilder: Monk-e-Mail
Yours
Henrik

Yes its true. I will tell you everything about Social Media with a donut 🙂

Just take a look at this picture .. I will tell you about the difference between all theses social media –  Twitter, Facebook, Foursqure, Instagrain, Youtube, Linkedin, Pinterest, Last FM and Google+

What Social Media is all about

 

 

 

 

 

 

 

 

 

 

 

 

Source –  www.trinityp3.com

Awesome right? Have a great day out there.. All the best to you as always – I will go and get myself a donut now 🙂

Henrik

 

twitterWell I will tell you about a strategy that works. A strategy that will give you traffic.

This is all about how to get Twitter followers and targeted traffic from Twitter.

It’s no good just to have a Twitter account and maybe post something from time to time. You will need this – A Twitter Strategy.

Okay …. I will stop writing about what I am going to write about … and get to the point…. Are you ready? Okay here we go…

 

First of all.. Why do you need Twitter?

First of all it can give you maybe the largest referral traffic source.

Your competitors – I am sure – are already using it. So if you are not using it you are behind already.

But it can also potentially help you to get higher ranking in Google and Bing for the regular organic searches – yes its true 🙂

 

First thing first… How to get followers

You will need to get not only traffic – but you also need to get the right kind of traffic. Relevant traffic.

The best way to get followers is to follow the same kind of people. So type in your keywords and check out the people and start to follow them.

Take another keyword and do the same again.

After you have done this with some of your interest and keywords – check out your competitors. Who do they follow? Then start to follow your competitors followers too.

Very easy right?

 

But but but but ….

There’s always a but – lol. The maximum amount of followers you can follow is 2000.When you get to 2000. You will have to wait until your followers also reaches 2000.

After that you can get 10 percent higher . That’s it 2200 – and then wait again until your followers reach 2200.

There is no limit of maximum number of Twitter followers, who can follow you.

So when you reach 2000 you will have to unfollow the people that don’t follow you back !! This way you get the relevant traffic.

 

So here is a working plan for you

One of the most important things in the Twitter strategy is to do it the professional way. So… The first week you will add about 300-400 every day. But in the weekend you will remove those people that don’t follow you back.

Just to add people is easy – but it’s important you remove the people that don’t follow you back.

There are some tools you can use – check out TweetAdder. With this program you can use to unfollow, but you can also use to schedule your tweets, search for potential followers and a lot more. Try it 🙂

 

Next step in your Twitter strategy is to get more accounts

This way you can get 5 times as many followers then just with one account. So do it.

If you are selling used cars – you can have an account about used cars, one about cars, one about ford cars, one about Toyota etc..

Now its time to tweet

If you have been on Twitter you know the problem – how to get noticed. There are so so so many tweets out there right?

Okay a good strategy is to tweet in blocks. So every time you are going to tweet make 4 tweets. Your first 3 tweets can be quotes from experts, ideas, news – but in the last of the 4 tweets you make a link to your own blog.

Because its the last one – its the one that people will see first.

Do yourself a favour – dont just do a tweet – have a twitter strategy – and you will get your traffic.

 

 

We spend more and more time on the internet. If you have a business you also know that its important what people are saying about you. In the “good old days” we should care about the words of mouth.

Today the words of mouth is must more important. The words of mouth is now online. With the social media – people can start a rumor about you or your business. The rumor can be both good or bad.

So the bottom line is that we have to check what people are saying about us – right?  Let me take you on a trip on the internet – and show you 10 free tools that can help you to monitor your online reputation… Here are 6 free software you can use. Enjoy.

 

Google Alert
The Google Alert will automatically notifies you when there are new content from news, web, blogs, video and/or discussion groups matches your set of search terms. The notification can be sent to you by email, as a web feed or to be displayed on your iGoogle page.
You decide the frequency of checks for new results. You can choose between “once a day”, “once a week” or “as it happens”.
Great Tool – I just made an alert for “SeoCustomer”.

 

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Technorati
This is one of the most popular search engines of blogs. The conversation can be monitored because millions of blogs are indexed on a real time basis. So go to Technorati and subscibe to a RSS feed and check out if somebody its talking negative about you or your company.

 

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Twitter
Do forget Twitter. One of the biggest social networks on the internet. Twitter is a must like Facebook and Google+. You can search this site or subscribe their RSS feed to monitor what people are saying about you or your company.

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SocialMention
Here you can check what people are saying about you on a real time basis. You really have to check this tool out. Awesome. Its also has a RSS feed. I love this one.

 

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SamePoint
SamePoint analyses millions of conversation in the social media, and it will let you know if the tone of the conversation is either negative or positive. Its headquartered in New York, NY. The social media sources includes Facebook, Twitter, Blogs and internet Forum.

The awesome part it is that it includes sentiment, and analyzing if the comment is positive or negative based on natural language processing.
Samepoint is an early mover in the real/time data and metrics. And yes its free.

 

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Page2rrs

If you ever had been to a website with great content but for some reason lacked something very basic like an RSS feed? Well I have. Page2Rss is a Chrome extension that will allow you to monitor web pages without a RSS feed.

 

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Social media is getting more and more important. And the word of mouth out there is important for your business. So get you free software and check it out.

Enjoy your day

Henrik

 

 

TwitterBirdIs your business on Twitter? Well if not you better get started. Write 140 characters in a tweet and you are going. Last time I read about it Twitter had 500 million members – sending around 65 million tweets every day. So yes your business should get started now and get in touch with all theses people.

But remember – there are a lot of differences between the social media platforms. You cannot establish or engage people the same way on Twitter as you do on Facebook or LinkedIn. Let me tell you about some of the unique aspects of Twitter. And yes – also how you manage it and make effectively communicating to your potential customers.

Are you ready? Okay coffee in your cup right? Music on? (Yes yes yes play some Sting or Paul McCartney)

 

How to get followers

If you only have 1 follower (your mother) or 10 or even maybe 100 your marketing communication will not work. You need followers. Your readers can search your content – they are all public searchable. Your followers is your community, and they are the people you want to engages.

If you are very popular like – Charlie Sheen or Lady Gaga, you don’t have to do much. You will have millions of followers instantly. But if you are like me (well okay I admit it – I am not Charlie Sheen lol) – you will have to do a little work first.

The normal way to get followers on Twitter is to follow somebody and then many of them will follow you back. Also click on the “who to follow” link suggestions. You can also do some marketing for your twitter account on your normal website or blog. Remember also to use your e-mail distribution list. When you write an email put your Twitter address just under your name. Make sure everybody knows you have this twitter account.

There is a free tool called TweetDeck which is a very powerful tool for twitter. It can help you to organize and schedule your tweets. With TweetDeck will let you view and manage a lot of your different social media accounts like Facebook, LinkedIn, MySpace, Google buzz and Foursquare.

 

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So its a great tool to post updates to various connected social networks. You can also manage several Twitter accounts and monitor them all at once. You definitely have to try this tool.

A tool like Tweet Adder software could help you a lot. Well I do have some more tricks to get many more customers. Read my article here about how to get followers – You have a Twitter account but no traffic from Twitter?

 

How to engage your audience

You will have to know the basic of Twitter to get it going. Get to know the best practices – like direct messaging, “@”, replies, and “retweeting”. You can send a direct message to a follower of yours.

You can just type in the letter “d” in front of their user name in your tweet. Then its only your receiver that can read it. You can also use “@” when you replies to somebody. Maybe when you make a comment to a tweet. If you really love a tweet, you can choose “retweet” just by including the letters RT at the beginning of your tweet.

All these different kind of tweets makes your audience noticing you. When you are retweeting something, remember to add something to the tweet. Keep the conversation going. After this you can make a Group Tweet which will enable you to communicate with a lot of people in a group.

 

Don’t use slogans 

Maybe the biggest mistake business are making when they start communicating on Twitter is to use their normal old-fashioned marketing. Maybe using their slogans like some kind of a billboard, or maybe the headlines from a printed ad.

But you have to engage your audience with your thoughts and make a conversation with your audience. Social media is all about engaging in the conversation. Its not the old-fashioned marketing !! Social media is all about conversation right? And a conversation is a 2-way talk. Not 1-way talk.

So make sure your tweets provide value to keep your audience interested in you and your business. Make retweets to keep the conversation going. Try to make your tweets entertaining, witty, original. You must position yourself as an expert in your field. Be sure the audience and see your personality.

 

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Only 140 characters

You only have 140 characters in a tweet. So if you have a long webpage address you can say much right? The solution is to use services like www.Bit.ly or www.TinyURL.com. Here you can put in your long address and you will get a shorter one back (amazing right).

I use www.Bit.ly for my tweets.

 

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If you are using www.Bit.ly you will get some additional value by gathering some valuable metrics which you can use to monitor the success of your tweets. You can check how many clicks any of your shortened links get, and also some information about where in the world you get the most action (this can give you some good information for your business. Where are the people most interested in your business – right?)

 

Software that can help you

I will tell you a secret about Twitter. Did you know you can do much more with Twitter than just type in 140 characters? What about pictures? Well you can start trying out software like TwitPic  or Yfrog. Then you can send photos or video clips via Twitter. That will engage your audience I promise you. Now you don’t have to tell people what is happening around you – you can show it in a video 🙂

I want to do pictures on my Twitter account too now… Wow I get inspired myself now… Love it.

Well that was all about pictures. Another great thing you can do is polls. Try to use a service like twtpool. Or you can use chat rooms like Nurph. If you are standing out from the crowed, you will get much more attention. And your audience will start to put more attention to your tweets.

You can also integrate your Twitter account with other software location-based services like Foursquare. Then people will know where you are. People in that area will get curious and you will have their attention to.

No no no no I am not done yet… Much more to come. Still ready? The coffee is still hot?

Have you ever heard about Klout. I really love this. How good are you doing with your tweets – do you know? Are you good at engaging people? How much influence do you have on your audience? Well with Klout you will find out.

 

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I know my score is 33.. But well I am not Charlie Sheen – I just told you right?

A fantastic tool is Timely. It will take all your past tweets and it will estimate what time of day your audience favored them most. And with this knowledge it will auto-schedules your future tweets according to this (I am amazed).

 

Hash tags
Do you know about hash tags?

Well its the # symbol followed by a keyword. This hash tag makes it much easier to search for your tweets. Again you can use TweetDeck but also a tool like www.hastags.org.

A very common hash tag on Twitter is the #FF which you can include on Fridays together with the name of the account you are following. A golden rule is to reply back to say thank you when somebody is writing #FF to one of your tweets. This is a great way to get the attention of new potential new followers.

Another way to use hast tags is to tweet about a topic while it’s popular. So this is what you can do. First you will have to set up a Google Alert (http://www.google.com/alerts) to your email Inbox. Then you will know what it’s going on, and what people are talking about, and writing about regarding your topic. So make a tweet about an upcoming event, or what is hot in your topic. So if you are in the business of cars you can put in the hash tag @cars in your tweets. (I will start putting SEO into my tweets from now on).

 

Many people are like-minded

You know many of the people that will follow you are like-minded. They have a blog or a website or a small business and want followers like you. So remember that not everybody is hanging around just waiting for your golden tweets.

Well I am sure they are all waiting for my tweets of course lol.

A great way to check your followers is using Klout  or PeerIndex. Then you will have an idea of how many of your followers are actively engaged.

When you have enough followers you will have to change your strategy – and not just following back. Then it’s time to let your Twitter account speak for itself. Then it’s time to let the word of mouth build quality followers. But you still have to post great engaging tweets 🙂
Twitter is not a miracle

Unless you are Lady Gaga or Charlie Sheen don’t expect Twitter to be a miracle for your business. Twitter is a great tool for your marketing. For engaging your audience. To get into conversation. So you can say it’s a little miracle. But it will not give you 2 million dollars from day one… Lol…

You will have to get to know Twitter. How can it help you. How do you want to use it.

But I tell you – all your competitors are here.. So if you are not you are already loosing future market shares. Do it right and Twitter is a very very very powerful tool

Okay.. I know the music has stopped already. I am going to put some Stevie Wonder in my CD player now. Was that 8 golden rules. I am not sure if I wrote 12. Hmm next time I will make the article a little shorter. Lol.

 

FREE Complete SeoCustomer Guide 2011

Get the FREE Complete SeoCustomer Guide 2011. In this guide you can get all the articles from 2011 in one PDF. Most of the articles from 2011 is no more online here on this blog, but you can still use the articles to get higher ranking and more traffic to your website 🙂

Remember to add me to your Google+ circles too. I appreciate that 🙂 thx.

All the best to you all
Henrik
//

Okay so you think we SEO guys are just talking and talking and no action right? Well.. Let’s get some action going. Let me show you how I got thousands of followers from twitter – while I was drinking coffee and was watching videos. Sounds awesome right?