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How to use the social media landscape for your brand building, traffic or SEO – check it out here

I found this awesome infographic the other day – and I hope you like it too.

It will give you a lot of great advice about customer communication, brand exposure, traffic to your site and SEO from different social media sites.

Click on the picture and get the PDF.

 

cmos social media landscape

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When you are doing SEO or PPC it’s all about getting traffic to your site. It can be a huge job creating backlinks or expansive to pay Google Adwords for your ads.

So when you do get visits I will give you some tips and tricks to keep them there. And it will help to lower your bounce rate too.

You must try to avoid some of the obvious mistakes.

I got a little help with the Infographic from KISSmetrics. Click it a couple of times to see it larger.

 

leaves a websiteSmall

 

 

 

SocialMediaCampagne

Sometimes its great to get inspired.

So take a look of these 20 best ever succesfull social media campaignes.

Let me here if you like them. And let me hear if you have made some great campaignes too.

Give me a comment and show me you are alive.

 

 

 

Forbes list of the 20 best-ever social media campaigns:

  1. “The Blair Witch Project”
  2. Blendtec: ill It Blend?
  3. Old Spice: “Smell Like a Man, Man.”
  4. Burger King: “Subservient Chicken”
  5. Pepsi Refresh
  6. VW: “Fun Theory”
  7. OfficeMax: “Elf Yourself”
  8. Evian: “Roller Babies
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Whopper Sacrifice
  12. Target: “Bullseye Gives”
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. The Dark Knight: Why So Serious?
  16. Quicksilver: “Dynamic Surfing”
  17. Cadbury: Gorilla
  18. BMW: “1 Series Graffit Contest”
  19. Bing/Farmville
  20. CareerBuilder: Monk-e-Mail
Yours
Henrik

secretSo you wonder how Google calculates its ranking right?

Well here it is – it’s for you – and the best part is that it’s FREE.

Well I have to be honest to you – I don’t have it from Google. The percent is taken from a 72 SEOs surveyed for SEO moz’s biennial search ranking factors. But it’s getting very close to the real thing.

So lets run through the algorithm because it’s so very important to everything we are going to do with SEO.

First of all did you see that “Link Popularity of the specific page” and “Anchor Text of External Links to the Page” together makes up for around 42 percent of the ranking. Yes you read it right. That’s why link building is so important.

That’s why all the SEO people keep running around shouting about getting links to your page. And that’s why we will pay high attention on links and getting those backlinks. I will tell you much more about what to do later on.

Google Algorithme, Google Ranking

How Google calculates the ranking of websites

And did you also see the growing importance of social media. The links coming from social media are very important for the ranking. Here its over 5 percent. And that is also links. So over half of the ranking on Google is about links

 

On page keywords usages

Another interesting thing is the onpage keywords usages are only 15 percent of the ranking. So no matter how much effort you are doing to write your keywords into the text, make the picture tag making extra pages with the keyword – it only counts for 15 percent.

Of course 15 percent is a lot too – and if your keywords is not on the page you will have a problem. So we still have to work with the on page keywords.

 

Traffic and CTR data

And yes – traffic is important. Websites with a lot of traffic must be more important than websites without or with less traffic.

And the CTR (click through rate) it’s important. How many times are your website shown in searches compared to how many time people are clicking on your link.

That’s why you have to work with the meta description even though its not really important in the ranking – but make people curious so they just have to click on your link.

Well.. Now its time for some coffee..

 

twitterWell I will tell you about a strategy that works. A strategy that will give you traffic.

This is all about how to get Twitter followers and targeted traffic from Twitter.

It’s no good just to have a Twitter account and maybe post something from time to time. You will need this – A Twitter Strategy.

Okay …. I will stop writing about what I am going to write about … and get to the point…. Are you ready? Okay here we go…

 

First of all.. Why do you need Twitter?

First of all it can give you maybe the largest referral traffic source.

Your competitors – I am sure – are already using it. So if you are not using it you are behind already.

But it can also potentially help you to get higher ranking in Google and Bing for the regular organic searches – yes its true 🙂

 

First thing first… How to get followers

You will need to get not only traffic – but you also need to get the right kind of traffic. Relevant traffic.

The best way to get followers is to follow the same kind of people. So type in your keywords and check out the people and start to follow them.

Take another keyword and do the same again.

After you have done this with some of your interest and keywords – check out your competitors. Who do they follow? Then start to follow your competitors followers too.

Very easy right?

 

But but but but ….

There’s always a but – lol. The maximum amount of followers you can follow is 2000.When you get to 2000. You will have to wait until your followers also reaches 2000.

After that you can get 10 percent higher . That’s it 2200 – and then wait again until your followers reach 2200.

There is no limit of maximum number of Twitter followers, who can follow you.

So when you reach 2000 you will have to unfollow the people that don’t follow you back !! This way you get the relevant traffic.

 

So here is a working plan for you

One of the most important things in the Twitter strategy is to do it the professional way. So… The first week you will add about 300-400 every day. But in the weekend you will remove those people that don’t follow you back.

Just to add people is easy – but it’s important you remove the people that don’t follow you back.

There are some tools you can use – check out TweetAdder. With this program you can use to unfollow, but you can also use to schedule your tweets, search for potential followers and a lot more. Try it 🙂

 

Next step in your Twitter strategy is to get more accounts

This way you can get 5 times as many followers then just with one account. So do it.

If you are selling used cars – you can have an account about used cars, one about cars, one about ford cars, one about Toyota etc..

Now its time to tweet

If you have been on Twitter you know the problem – how to get noticed. There are so so so many tweets out there right?

Okay a good strategy is to tweet in blocks. So every time you are going to tweet make 4 tweets. Your first 3 tweets can be quotes from experts, ideas, news – but in the last of the 4 tweets you make a link to your own blog.

Because its the last one – its the one that people will see first.

Do yourself a favour – dont just do a tweet – have a twitter strategy – and you will get your traffic.

 

 

There have been a lot of talk about the differences and benefits of do-follow links and no-follow links for search engine optimization. Of course it’s good to do-follow because you will get the link juice from one site to the other site and also because of the anchor text for keywords relevance. But what about no-follow links. The no-follow links were created by Google. The idea was that Google would not follow the link to crawl its content.