Successful SEO Depends on Communication

Let me expand on that title; successful SEO depends on teamwork. This isn’t just limited to in-house teams however. It includes clients working seamlessly with their suppliers as well. If this is ignored, it can lead to a failed SEO campaign. I’ve found this out the hard way in the past and have recently avoided a similar scenario. What was the cause of this? It can come from both sides of the fence, client and agency alike, but let’s look at the possible scenarios.