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Top 5 SEO-Friendly Web Design Tips

design tipsOne of the most challenging factors of building a site is the implementation of accurate SEO website design. Finding the right balance between aesthetics and effective on-page optimization strategies is not always simple.

Here are a few tips to help you strike this balance:

 

1.      Keeping it Simple

To be able to effectively optimize your website ask your design and SEO company to keep the layout simple. Your navigation links should be easily followed by popular search engines. If your design is trying to accomplish too much, the search engine spiders may get convinced, but most visitors will be discouraged from browsing. This will eventually impact your rankings.

 

2.      Using CSS to Manipulate Text

One of the biggest challenges of implementing an effective <a href=”http://www.webmarketing123.com/digital-marketing/services/website-design/” title=”SEO Web design”>SEO Web design</a> is the use of plain text when graphic text is perceived more appealing. By using CSS, you can easily control how your plain text can look. This allows you to incorporate aesthetic value without compromising on how search engines will pick up your content.

 

3.      Using Mouse-Overs

If your design is image-heavy and requires text to attract search engine spiders, including mouse-overs can be an effective solution. With this, you can maintain a visual appeal for your visitors and also provide real content for the crawlers.

 

4.      Experimenting with Fonts

Hire an SEO expert to consult your designer on how to implement an effective design. By experimenting with fonts, you may be able to achieve a ‘graphic-text’ look that is, in reality, regular text. You may even buy font packs that allow you to eliminate the use of images and maintain simplicity in your design.

 

5.      Building a Mobile Website

With a growing number of people resorting to mobile devices to browse the Internet, a good SEO Web design cannot ignore this platform. Make sure you also build a website that can be easily viewed in mobile format. Remember to test how it appears across various popular devices.

In addition to this, an effective SEO design must take into consideration factors such as loading time and its ability to convert visitors into actual customers.

 

Written by Webmarketing123 – Webmarketing123 is a California based seo company that offers global digital marketing services such as SEO, PPC and SMM.

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3 Ways to Make Your Facebook Fan Page SEO friendly

FacebookSEOfriendlySocial networking has become an essential marketing process for almost all varieties of businesses.

Nowadays, if you do not have a certain degree of presence on the various social networks, you run the risk of losing out on valuable clients.

Other than providing exposure to your brand, a well planned and maintained fan page on Facebook can boost your SEO popularity.

If you have been hosting a Facebook fan page for some time, without much SEO optimization, maybe you are going wrong somewhere in collating the content of such a page.

Here are three solutions, from a leading Orlando internet marketing house, which will help you to resolve this issue of inadequate Facebook marketing.

 

1. Link Your Facebook Fan Page to Other Sites

If you take a cursory look at some of the most popular eCommerce websites on the internet, then you will most probably come across a link to a Facebook fan page.

Such a link may call you to ‘like’ a product on Facebook, or it may simply claim to be working towards better communication between the company and its clients. Yet, there is a hidden agenda too, that lies behind these links.

Leading search engines, like Google, are more likely to favor a Facebook fan page that has many backlinks attached to it. This makes the search engines recognize a fan page as authentic, and reliable.

Thus, by connecting the content of your Facebook fan page to more and more blogs, websites, and other social network accounts, you will ensure a higher ranking for your page.

 

2. Plan Your Status Updates To Make Them Popular On Search Engines

It is a little known fact that Facebook treats the first 18 characters of your status updates, and other posts, to be a meta-description. So, take advantage of this fact, when you are composing the substance of these posts on Facebook.

You may include keywords, or even provide links to your allied websites, in such meta-descriptions.

You must also bear in mind that the first word of your status update is the most important, as far as SEO focus is concerned. So, put good thought into it.

 

3. Don’t Ignore the Power of Facebook Notes

As a Facebook fan page consists of all the important content for marketing a brand, most page administrators choose to overlook the ‘Notes’ section completely.

This alternate page is insignificant, in comparison to the all-important main fan page. This is a mistake, as you can use the ‘Notes’ section to enhance your SEO popularity.

The title of a particular post that you host in this section acts like an SEO title and the initial words of its content double as meta-data.

You can also link a note with other web page, and other important notes, thereby ensuring better communication and stronger backlinks for your overall fan page.

You can follow the above tricks, in addition to including the phone number and address on your Facebook fan page, to ensure that it gets the right kind of attention from SEO devices.

Consequently, you are sure to experience unprecedented business growth, promoting your brand through a Facebook fan page.

 

Author – this article is written by Brenda Lyttle

 

 

 

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Making the Choice between Web-Popularity and SEO friendly Graphics

SeoFriendlyGraficGraphics consume almost 50% space on a web page and Google reads them carefully to gather important information about your website.

From the resolution and format to image alt tags, everything plays an important role in the ranking of a website.

Now, while it is known that small resolution graphics load faster and that keyword-rich alt tags are easily readable, there is some dispute between “popular on web” and “SEO-friendly” graphics. Most browsers and OSes will support most graphic formats; however, not all formats will be conducive to your website’s bandwidth allocation, loading time, or suit your business objective.

There are mainly 5 types of graphic formats that are highly popular on the web, and all of them have their benefits and disadvantages as far as SEO is concerned:

 

JPEG– It’s the most widely used image format and is supported by all popular operating systems, which is highly beneficial from the SEO perspective. However, unlike GIF, JPEG cannot be animated and its excellent resolution may make graphics heavier.

If your requirement is cross-OS compatible graphics to use in small numbers on your website, JPEG is the best choice for SEO-friendly images.

 

GIF– It’s the ideal image format for logos and animations, the latter of which can be done without any coding so viewers can watch it directly from a browser without any third party plug-in. However, GIF supports only 256 colors and lacks the high-quality appeal of JPEG.

So, if your site requires high-gloss quality images, their purpose being to retain attention, do not use GIF. However, if you want animation effects without the burden of a heavy Flash file, use GIF.

 

BMP– It’s a popular image format for Windows users, but is not SEO-friendly. Also Bitmap images use up lots of bandwidth that make a site slower.

 

TIFF– It offers excellent resolution and clarity but is extremely heavy, eat server space and more importantly, can reduce the page loading time. Mac users prefer this format for its richness, but if SERP ranking is more important to you, then avoid it.

 

PNG– The best quality of PNG is that it’s loss-less. Even compressed, an image remains high-quality despite becoming lightweight. However, PNG is not advisable for graphic design because it is not supported by all web browsers.

 

Generally, most designers will use JPEG and JIF formats because of their attractiveness, support from multiple-OS and browsers and faster load time.

 

Author Bio – Hema Gupta a content analyst and marketer at WebGuru Infosystems provides information about image formats to help designers to design SEO-friendly graphics.

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