Posts

7 Great Remarketing Strategies

Do you know about retargeting or better known as remarketing? This marketing tool is getting more and more important in Search Engine Marketing. With the right remarketing strategy you can retarget the people who might already be interested in your product and therefor get a much higher conversion rate than with your normal Adwords.

Daily, Weekly and Monthly Routines with Google Adwords

Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist. When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right?
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Complete SeoCustomer Guide 2012 Q3 is Ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q3. And it’s still free for all members of SeoCustomer. This guide contains all the post and articles from 3. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 89 pages.

The Good, the Bad and the Average – PPC Strategy

“The average tyrannies“ have you ever heard of that? Let say that we have 5 men who all are 2 meter tall - and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meter tall in this group of men. “The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decisions or analysis based on this value—as opposed to median and standard deviation—may be faulty” (from Wikipedia).
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Are Your Targeted Keywords Still Working?

Keep the traffic coming to your website with fresh keywords. Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site.

Benefits of Using Pay Per Click Search Engines

Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.
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Complete SeoCustomer Guide 2012 Q2 is Ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q2. And it's still free for all members of SeoCustomer. This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building - 92 pages.

The 2012 Facebook Advertising Report

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook. And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.

Facebook, Google or Bing PPC Ads?

When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only – Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or Facebook PPC ads? In the end we have to figure out where we get the highest ROI. You will have to check out the positive and negative things about each media. So let me show you some pros and cons of each channel.
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Why a high bounce rate doesn’t have to be bad

We all like to keep the visitors on our site or blog (yes so do I – so please STAY :)) There is an awesome tool that can help us keep track on the visitors. Some of you might know it already – it's called “Bounce Rate”. If you are have been working with Google Analytic you probably know it. And if you haven’t Google Analytic on your site – go and get it as fast as you can.