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39 percent of search related traffic information from Google is now gone

Did you know that for over a year ago Google started to encrypting search by default for signed-in users? I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld. Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.