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babyWell the new baby on the internet is Social Media right?

So if you think of the SEO as a stand-a-lone industry – you have to redefine your thinking. The baby Social Media is here to stay – or at least for a very very long time.

Beside Social Media – we also have to take care of the more and more use of Local Searches. If you are in Manhattan you will get a completely other search results – than if you did the same search in Copenhagen in Denmark.

So both Local Searches and Social Media – wow – I think the good old fashion SEO is as good as dead.

Ranking is the search engines way to compare your websites to your competitor’s website for a specific keyword right? But living in the age of the social and personalize web. Google and other search engines will know you more and more. And it will give you a very personalize and local result for you.

If you are searching for coffee – Google already know you have a good friend who you talk with on the net 4 times a week and his best friend has a coffee shop half a mile from you. So of course Google will show you that shop at the top of the ranking.

Here in the picture I have searched for SEO. And to the right you see that Google is showing me people and pages from Google+. And it is also showing me some personal social ranking in the main ranking. (I promise you my website will not show up among the first top 10 on Google for the word SEO normally).

 

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But before you get to negative – think of Social Media optimization as a form of SEO. You have to face it – the real-time search is here. We will have to reborn our SEO. Maybe we should call the baby for Local Social Media Optimization – LSMO. Or maybe some cleaver guy before me already has taken that word – lol. Maybe its better to call him Joe hmm.

Let me tell show you an example of how you can make it work.

  • You set op a website or blog
  • Next you set up your social networks – like Facebook, Twitter, Linkedin etc.
  • Local search setup – remember to use the local setup on Google, Yelp, Urban Spoon, CitySearch etc.
  • Build up likes on Facebook, followers on Twitter, connections on Linkedin
  • Stil create some great content
  • Get social – start to join groups, commenting on blogs, get backlinks.

We still have to make sure you end up with the right keywords, use the right keywords in your profile and local set up. We have to work much more on getting you a lot of followers, likes and connections from your social network. So yes – I think we (the SEO guys) have to work much more then before.

So guys – SEO is not dead – but we have to rethink the industry – rethink how we are working. OMG – I have to get social 🙂
What do you think guys? Am I wrong about this? Give me your comment…

 

Marketing Give away
Remember to grab my Free SeoCustomer Guide 2011 right here – here you can read all the great tips and tricks that I have been writing about in 2011.

And yes yes yes – remember to put me in your Google+ circle, like me on Facebook and connect to me on Linkedin right?

Okay time for my coffee. Have a great day all…
Henrik

YouTube Ranking Factor SEO redWe are always talking about Google when we are talking about search engines right?

But do you know that YouTube is the second largest search engine?

And do you know which ranking factors YouTube is using?

 

YouTube Statistic 2012

This statistic is from the official YouTube statistic:

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

Amazing right?

 

 

 

YouTube Ranking Factors 

Here are some of the ranking factors. Sometimes a picture is better than many words.

 

youtube video seo ranking factors

 

Action from users

  • The number of views is of course important
  • Audience retention but the absolute (which depend on the length of your video) and the relative (compared to other videos with the same length as yours).
  • The reactions from your user – do you get any comments on your video and how many? What are the reactions (good or bad), how many numbers of thumbs up or down do you get? How many favorites and video responses do you get? And how many people are adding your video to a playlist? This is all telling YouTube about reactions from your users.
  • Social Sharing – social sharing is also an important factor – how many shares do you get from social networks like Facebook, Twitter, Google+, LinkedIn and others.
  • How many people will embed your video – both the number and PageRanks of the sites that embed your video.
  • You can also have a website that links to your video without the embed codes.

 

YouTube Channel

  • Authority – you can build authority with the channel title, the channel keywords and description. Also link to your homepage, channels that are related to yours and make a playlist including title, keywords and description.
  • Trust – Make your visitors trust your channel. The age of your channel is important, the number of subscribers, the number of channel views and the views of all your uploaded video. You can also connect your YouTube channel to your Google+ profile (YouTube is owned by Google)
  • Frequency – this is about activity. How active are you? How often do you log into your account? Do some ratings and comments on other videos than just your own, answer questions and comments, how often do you upload a new video? Remember to be active on your YouTube channel.

 

On the video upload

  • Keywords – remember to tag your video with your main keywords and description, don’t be afraid to use outgoing links to relevant sites too, use the annotation and video transcript.
  • Quality and Freshness – keep your video fresh. Well you could upload your video again after 1 year to keep it fresh and if it’s still relevant to your viewers. Quality is a key factor for your audience and maybe not for the ranking – but we all love quality right?
  • Thumbnail – this is more important than you might think because it will influence your click rates in YouTube search results (the results to the right of a YouTube video page). Usually you really can’t influence that but be sure to choose the best version)

Read much more about How to Use YouTube for SEO here and get more SEO advices for YouTube

All the best to you,

Henrik

 

SeoCustomerHotTricksAndTipsQfront

SeoCustomerGroupLinkedIn

FacebookSeoCustomer

 

 

 

 

 

 

 

 

 

 

OldBooksWhile it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection.

Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.

Throughout the past few years the Google team has updated its search engine algorithm a number of times, and this year they are planning on implementing what they refer to as AuthorRank, a way in which they can measure the information quality, authority, and relevance of the content present on any given blog and website.

It combines traditional methods of measuring one’s page rank along with social media statistics which more often than not allow you to find out about a website’s reputation.

From the looks of it, as of now, Google is striving to turn the internet into a place where those who use black-hat SEO techniques fall into irrelevance while those that actually apply themselves and put in the necessary effort get the recognition they deserve.

 

Why Google Authorship is Important for Authors

So why precisely is this turn of events an important one for authors? Well, at the moment, Google is leading the internet search market, holding over 80% of it.

This means that if you are indeed serious about establishing an online business, then you will need to be in Google’s good graces, meaning you will have to implement the features advocated by the Google team.

If you don’t cater to the demands of Google, then in the end they are going to de-index your website, and you’ll have to rely on other search engines such as Yahoo! and Bing to bring in traffic, inevitably leaving you to fall behind your competition.

If you don’t employ any shady link schemes, ensure your traffic is organic, remain active, produce high-quality content and establish a presence in social media circles, then slowly but surely, Google will be increasing your search engine rankings, eventually placing you amongst the first ten results.

The only authors who are going to be disadvantaged by AuthorRank are the ones who duplicate articles, spin them and spam them; those that do not pay attention to the content itself.

 

How are the Calculations Made?

How is it possible for an algorithm to determine the relevance and quality of your content without making mistakes?

Well, the Google team has been working day and night for years now to come up with various complicated ways of measuring different statistics, such as website’s authority, the quality of the content, as well as its relevance to the rest of the website.

It should be said that the regular page rank will still remain in play, and you will have to perform some basic search engine optimization tasks you are probably already used to anyways.

The factors that will be taken into account include your page rank, your post frequency, the average amount of comments per post, the number of shares on Google+, the number of Google+ circles you are included in, the number of users that follow you through social media platforms, and the number of comments and connections you have made with other blog authors.

 

 

What you Can Do to Gain a Good AuthorRank

So what are you supposed to do in order to cater to this new algorithm?

Well, the answer is simple, although it might make some people unhappy: you will need to exclusively practice white-hat, healthy search engine optimization techniques and become as active as possible on major social media networks, especially Facebook, Twitter, and Google+.

To help you out, here are a few practical things you can start by implementing right now in your business method.

First, you could increase the amount of interaction you have with other website and blog owners, promoting each other’s content, commenting on each other’s posts, and so on and so forth.

Second, it is important that you make the most of what social networks have to offer, connecting with other authors and your clients through likes, comments and shares.

Third of all, remember to keep on sharing your content and posts using the social media platforms.

Finally, the point has to be stressed: make sure that your posts and comments are of high quality informative, relevant to the subject, and posted on a website that matters.

 

Author Bio – Jason Smith is an online manager for Right Lawyers – who are well versed with joint petition checklist. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

DisplayAndRankThere is a huge difference between Google Ranked Results and the Google Display Results.

Ranking is much more than just ranking these days. Let me show you this example.

 

Lots of view options
I was typing in the keyword “Fitness”. And look at these results. I have a lot of options to the left. I can choose to see the web, images, maps, videos, news, shopping, blogs or books. So using video on YouTube or other sites for video sharing will improve your ranking in this category.

When uploading a video to YouTube you will therefore not only get a higher ranking in the general search results but also for the search results in the video category.

 

Time frame option and more…
I can also choose a time frame – so I only see the absolute new pages – the standard is anytime but I can also pick out past hour, past week, past month, past year or use a custom range. These options are one of the reasons why it’s a great idea to have your customer comment on your pages – not in a special blog – but directly on your page. This will keep the page fresh.

And the next options are sites with images, related searches, visited pages, not yet visited pages, dictionary, reading level, personal nearby, custom location.

You get my point – when we think SEO we have to think much more than just the old fashion ranking.

 

Search Results Page

 

Local Searches
Searching for the keyword “Fitness” and with my location in New York City I get the map from the local search and a lot of local search results. So SEO is also to get you listed in the local searches right?

If you have a fitness center in New York City it’s not even enough to list your business in the local searches you will also have to make SEO for the local searches. Check it out here.

 

Google Adwords
And yes – Google Adwords. Google Adwords can be a great tool to generate traffic to your site. But remember to check out the rentability with your Adwords.

I am a big fan of Google Adwords because you only pay when people click on your link. But remember to check out your conversion rates. You can read a lot more about Google Adwords here at www.SeoCustomer.com.

 

Getting social with Google+
We all know that there is a connection between Social Media and SEO right.

The social media have an increasing influence on the Google Algorithm.

Google is giving a much greater emphasis to the personalized results, at the expense of the more traditional results. The social content, such as Google+ postings and blog posts now appear much more prominently in the search ranking results. The idea is this – if you or your friend Bob – has recommended or liked a page it will get a high ranking in your personalized results.

Google uses social signals as an authority measure. The logic is simple. If you page get more “likes” than your competitors’ page then your page is more trusted by Google and it will then get a higher ranking (all other things equal).

It’s not sure whether Google uses like from all social sites – and which ones that has the most impact on the Google Algorithm. But Google has all data from its Google+ network so Google+ is one of the main players.

 

Conclusion
Remember there is a huge difference between Ranked Results and Display Results in Google.

When we do SEO we will have to think of both the ranked results but also the displayed results. With the displayed personalized and localized results you can now much easier bring your page to the top of the Google ranking.

Remember to grab our 3 eBooks with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

And join the conversation with SeoCustomer in our brand new LinkedIn group.

 

secretSo you wonder how Google calculates its ranking right?

Well here it is – it’s for you – and the best part is that it’s FREE.

Well I have to be honest to you – I don’t have it from Google. The percent is taken from a 72 SEOs surveyed for SEO moz’s biennial search ranking factors. But it’s getting very close to the real thing.

So lets run through the algorithm because it’s so very important to everything we are going to do with SEO.

First of all did you see that “Link Popularity of the specific page” and “Anchor Text of External Links to the Page” together makes up for around 42 percent of the ranking. Yes you read it right. That’s why link building is so important.

That’s why all the SEO people keep running around shouting about getting links to your page. And that’s why we will pay high attention on links and getting those backlinks. I will tell you much more about what to do later on.

Google Algorithme, Google Ranking

How Google calculates the ranking of websites

And did you also see the growing importance of social media. The links coming from social media are very important for the ranking. Here its over 5 percent. And that is also links. So over half of the ranking on Google is about links

 

On page keywords usages

Another interesting thing is the onpage keywords usages are only 15 percent of the ranking. So no matter how much effort you are doing to write your keywords into the text, make the picture tag making extra pages with the keyword – it only counts for 15 percent.

Of course 15 percent is a lot too – and if your keywords is not on the page you will have a problem. So we still have to work with the on page keywords.

 

Traffic and CTR data

And yes – traffic is important. Websites with a lot of traffic must be more important than websites without or with less traffic.

And the CTR (click through rate) it’s important. How many times are your website shown in searches compared to how many time people are clicking on your link.

That’s why you have to work with the meta description even though its not really important in the ranking – but make people curious so they just have to click on your link.

Well.. Now its time for some coffee..