Posts

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The War On Free Clicks – PPC vs SEO

How Pay-Per-Click (PPC) ads are taking over Google's search engine results. Give us something to think about right?

The Good, the Bad and the Average – PPC Strategy

“The average tyrannies“ have you ever heard of that? Let say that we have 5 men who all are 2 meter tall - and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meter tall in this group of men. “The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decisions or analysis based on this value—as opposed to median and standard deviation—may be faulty” (from Wikipedia).
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Are Your Targeted Keywords Still Working?

Keep the traffic coming to your website with fresh keywords. Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site.

Benefits of Using Pay Per Click Search Engines

Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.
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Complete SeoCustomer Guide 2012 Q2 is Ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q2. And it's still free for all members of SeoCustomer. This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building - 92 pages.

Which PPC ad is the winner?

If you have been doing Google Adwords or other PPC ads, you know that you have to test your ads so you can get the right winner. But are you sure you have the right winner? Which metric should you use?

The 2012 Facebook Advertising Report

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook. And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.

Facebook, Google or Bing PPC Ads?

When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only – Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or Facebook PPC ads? In the end we have to figure out where we get the highest ROI. You will have to check out the positive and negative things about each media. So let me show you some pros and cons of each channel.

Hot Tip – Get Better Offline sale from Adwords

Do you know about the brand new ”click-to-teleport ad extensions”? Which this extension in your ad you can now show your customers not only the closest location – but also the location with the best conversion rate. The other day Google Adwords did a great new update – Click-to-Teleport Ad Extensions.
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Google Heat Maps And SEO

Nielsen has made some usability studies to show the focus areas on a web page. Using this study you can get a lot of tips – both for your SEO and for your SEM. Let me show you a typical Google search page. Heat maps from user eye-tracking studies. The users are looking the most are colored red. The yellow areas have fewer views and the blue areas are the least viewed areas. so what do we learn from this.