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SqueezePagesOnline marketing is a tricky affair. On one hand the selling efforts have to be aggressive, pointed, and relentless; while on the other hand the comfort and privacy of customers have to be considered as well.

Squeeze pages, or opt-in landing pages, are lead capture pages that seek to subtly extract vital visitor information in order to engender leads and eventually trigger revenues. More specifically, Squeeze pages aim at procuring the names and email addresses of potential customers via persuasive advertisements thereby “opting them” into the venture’s sales radar.

A detailed guide on how best to develop, use, and enhance Squeeze pages for overall profit:

 

Developing Tips

  1. A Squeeze page may be created as a discrete landing page or included as a segment of a venture’s web site or social media platform, which would prove to be more helpful keeping integration in mind.
  2. A Squeeze page should essentially consist of the ensuing elements:
    1. Headline: It should be compelling and catchy headline to draw immediate attention. It should relay a call to action and be prominently displayed with clever use of fonts, color, and layout.
    2. Description: A concise and clear introduction about what the subject matter is all about.
    3. Advantages: This section should succinctly outline the benefits the visitor will obtain from following the venture’s offerings. It is highly advisable to detail the advantages in the form of bullet points for easier assimilation.
    4. Opt-in form: This is similar to a subscription form; its objective is to get visitors to share contact information particularly their names and email addresses.This can either be a straightforward opt-in form or a sophisticated automatic responder form that intuitively manages subsequent emails posted by visitors. One may select from well-liked email auto-responding services like Aweber, iContact, Infusion Soft, Auto Response Plus, and more.
    5. Images: If the offering consists of a definite product, a couple of attractive photographs can be useful.
    6. Other Multimedia: Likewise, sound and video clips can be inserted to hold visitors’ interest.
    7. Confidentiality Assurance: This is an often overlooked constituent of a Squeeze page. A brief sentence reassuring visitors that their information would be kept private can go a long way in generating sales leads and actual revenues.
  3.  One may design squeeze pages internally or take the help of the many complimentary templates available online.
  4. Pop-up squeeze pages ought to be discouraged; these are extremely irksome and dissuade visitors from exploring the inherent sales offerings.

 

Using Squeeze Pages for Maximum Benefit

  1. Squeeze pages are primarily data-harnessing instruments aimed at converting leads into sales. Thus they can be used for advertising the venture’s newsletter and increasing subscriptions. If the visitors are suitably informed about how they’ll stand to gain from the venture’s products and services, subscriptions will exponentially increase.
  2. Squeeze pages are especially beneficial for fledgling entrepreneurs and startup companies. These entities invariably need to publicize their ventures via online methods such as social media advertising, free dossiers, webinars, and contests. Squeeze pages can be utilized to appraise potential customers about these methods speedily and through a single, uniform source.
  3. It is a good idea to use squeeze pages to assess the response of visitors. If the response is positive, then the squeeze pages may be replaced by pages promoting outright sales. If, however, the response is adverse, more efforts should be directed at honing squeeze page dynamics.
  4. Identification of target audience according to type of product offered is vital. Squeeze pages can then be used to concentrate sales efforts precisely.
  5. Squeeze pages should always offer remedies to issues faced by visitors and customers. Thus calls to action must be subservient to customer benefits. If value addition is emphasized, it will lead to more traffic and engender greater sales potential.

The above are essential recommendations – ventures may alter the same to suit their goals and target customer base.
This guest post is brought to you by Chad Bauer of timewarnercable.wedocable.com, a site that offers savings and current information on time warner internet speed.

SEOimageThe technology-driven marketing world is changing rapidly and your Search Engine Optimization (SEO) campaign is definitely inextricable linked with this change. 2013 promises to be a revolutionary year for SEO marketing primarily triggered by Google’s slew of updates during the latter half of 2012.

Given below are the top SEO transformations expected in 2013 along with suggested methods to deal with them.

 

 

 

1) Prepare For A More Competitive Ratings Environment 

2013 is slated to witness harsher competition between entities to wrest the best ratings in search engines, especially in Google’s. Thus it is imperative that you take necessary steps to ensure the best possible SEO ratings for your content, mostly along the ensuing lines:

a)      Conduct a thorough overhaul of your website and online pages; you may – for instance – change the colors and the layout to attract more visibility.

b)      Revamp your basic website and URL frameworks.

c)       Content is king therefore you must feature top-notch content that is engaging, one-of-a-kind, and grammatically flawless.

d)      Have distinctive page headings that catch the eye.

e)      Make better use of description and heading tags.

f)       Offer enhanced navigation and linking mechanism to your visitors.

g)      Ensure that you use robots and crawlers effectively.

h)      Pay closer attention to pictures and videos embedded in your pages.

i)        Give special focus to mobile users – an important user category – by ensuing proper submissions and infrastructure.

j)        Ascertain optimized marketing and publicity through broad-based marketing.

k)      Remember to utilize webmaster resources for heightened effect.

 

2) Plan For A Surge In Mobile Device Use 

As hinted upon earlier, a remarkable number of users currently use and are expected to use their mobile devices in 2013 to access online resources. So a prudent SEO campaign demands that you gear up for this boost by:

a)      Constituting specialized mobile pages with great care.

b)      Providing complete name, address, and contact data in your mobile pages.

c)       Developing sought-after mobile applications for the users’ benefit.

d)      Hosting social networking links in your mobile pages.

e)      Embellishing your mobile content with videos.

f)       Featuring offers, schemes, and discounts to attract potential buyers.

g)      Featuring advertisements and images pertaining to your e-commerce store for better visibility.

 

3) Be Ready For Increased Social Networking  

The social networking craze simply refuses to ebb, growing exponentially every day. You can make your SEO campaign successfully ride the crest of this phenomenon in 2013 by:

a)      Fostering a more vibrant social media community.

b)      Inviting sanguine feedback and testimonials from customers and then disseminating this positivity across various online platforms.

c)       Making your customer redressal system more robust and thus boosting your reputation.

d)      Using viral marketing to trigger increased visitor footfalls thereby engendering greater brand recall.

 

4) Arrange To Provide Comprehensive Local Information  

Search engines and customers, nowadays, are hardwired to prioritize entities who furnish comprehensive local data – and this trend will continue in 2013. Hence you ought to offer detailed information about:

a)      All segments of your enterprise

b)      Pictures and movie clips explaining your products or services

c)       Updated operating policies.

d)      Business hours and locations.

e)      Personnel in your venture and, if possible, management profile.

f)       Updated links, affiliations, and URLs.

g)      Enhanced Local Maps information.

You must ensure that there are no information anomalies for maximum impact. You would also do well to evaluate your business listings from time to time.

 

5) Prepare For Enhanced Costs 

SEO costs are anticipated to increase dramatically in 2013. This is primarily as a result of providing more professional online content as also greater expenses towards copywriting and linking operations. Moreover, employee and retention costs are also slated to rise. Thus it is essential to practice cost reduction intensively and have a robust internal check system in place to check wastages.

 

The above tips should see your SEO campaign safely through 2013!

 

Michael Rae, a freelance writer for www.firsthomealarm.com – offers full home security to help protect your family, assets from burglary and other crimes. www.firsthomealarm.com

The imagine is from http://www.freedigitalphotos.net/.

 

When you are searching on Google you might have seen that you can also find PDF documents. We all know that Google is really good ranking webpages. But Google (and other search engines) is also awesome reading PDFs. In fact it can do more than just rank the PDF documents. It can also index and rank them in the search engine results. And that’s why we have to do some SEO of our PDF documents.