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Java PrintingOne assumes that a corporate blog has more functions that a blog that is maintained by a hobbyist. The difference between a corporate blog and a commercial blog is that a corporate blog is not really set up in order to sell products.

It may have promotional content posted on it, but its primary aim is to keep interested parties up to date with current information, to keep investors in interest and to help maintain the corporate concern’s public image/online PR.

 

What can your corporate blog do for you?

It is able to keep investors interested, and there are certain things you can do in order to have investors sign up for your RSS feed. These are the same things that will have people set up Google Alerts in order to see posts such as the ones in your blog.

There are also things you can do to keep interested parties reading your blog. You can use your blog to help you attract new members of staff.

There are posts that you can create that will maintain the interest of your competitors, industry experts, academics and potential business partners. There are also posts you can create that will help to improve your public image and online PR.

 

Give information that downright blurs the line of insider trading

This will keep investors interested. The things you write on these posts are the things that people set up Google Alerts for, and people who are looking to buy stocks and shares in your company will sign up for your RSS fee.

But, to make sure this happens, you need to publish information that is likely to alter your share price.

You will probably be giving press releases on this sort of thing anyway, so adding posts to your blog should not be a struggle. The best thing however, is that you are able to be a little more creative in just how positive your blog post is.

You are allowed to be a little more biased in your direction than you may be able to be on your yearly reports and press releases.

 

Blog about how well you are doing when your share price starts to rise

This will have investors and interested parties frothing at the mouth. People often try to understand why a share price starts to climb.

People want to get in on the ground floor (so to speak) before the share price becomes too high.

They also want a little reassurance that the trend will continue to go up.

If you explain that your share price has gone up, and then give a possible reason, it will lull investors and interested parties into a belief that you control your own destiny (share price) and that future trends may be anticipated.

 

Create a blog post about how happy your staff are every two months

This is good for your public image, but is also good for HR purposes.

A post about staff parties, staff events, or staff initiatives will make potential new staff more interested in applying.

You may even offer a place to submit an application at the bottom of the blog post.

You will need to do this sort of thing every two months so that any temporary staff-moral problems do not appear to be as big as they possibly are.

Plus, six posts per year about how happy your staff are cannot hurt your online and offline reputation either.

 

Post blogs giving information about new developments in your market/industry

This will interest your competitors, industry experts, academics and potential business partners.

You will receive repeat traffic from the people that matter in your industry.

These are also the people who are likely to inform other people about your blog too.

 

Post a blog about your charitable work at least twice per year

This is a nice and inoffensive way of improving your public image and online PR.

It is not as exploitative as advertising your charitable work, and only mentioning it twice per year does not make it appear as if you are doing it for the positive attention.

You could also make yourself appear whiter than white by showing people how they are able to help the charity that you have been helping.

 

BIO: My name is Kate Funk. I am an expert in coaching individuals in business networking skills and math tutoring .

ResponsiveDesignOpting for the responsive website design should be your topmost priority if you wish to harness maximum SEO advantages from your online marketing efforts.

Your target audience will be using mobile devices in greater number this year along with the desktops. Hence, you should familiarize yourself with What Are The Benefits of Responsive Design From SEO Point Of View.

 

Here are the 6 undeniable benefits that you will derive if you have a responsive website:

Reduce bounce rate and escalate profits

It does not require much effort on the part of the website visitor to click on the back button when he fails to avail what he seeks. This instance is called a bounce; and it happens frequently when the visitor reaches your site through his mobile device and your site does not respond.

The high bounce rate is very detrimental to the prospects of your online business. The major search engines recognize your website as being insufficient to the needs of the internet user. Consequently, the ranking of your website on the search result pages suffer terribly.

Since the use of mobile devices is increasing rapidly, it will be a smart decision if you get your website transformed into a responsive one. Not only will your site become mobile friendly, it will also gain higher visibility on the search engine lists.

 

Take the advantage of already present inbound links

It cannot be overlooked that mobile internet surfing is a recent trend. Even now, the major search engines rely on pre-established inbound links for ranking the websites. Hence, by adopting a responsive version of your website, you will be able to garner the benefits of the already present inbound links.

You will strengthen the performance of the website’s SERP (search engine results page), which in turn, will make it more accessible to your mobile users.

 

Having one URL for all kinds of users proves better for business

In case, you have something special and unique to present to your mobile users, you can gain from having a special site for them. However, if you have nothing exceptional to offer in terms of content, it will be more beneficial to have a single responsive website for the desktop as well as mobile users.

Having a single URL for your website, helps optimize the site for the users accessing it from their mobile devices. All the traffic is directed only to one URL and the confusion amongst the users is remarkably reduced.

The mobile users will click on the single URL external link and reach a mobile site that adjusts very well to the device that they are using. It results in better user experience.

When you have just one URL, the chances are higher of having links of your website on other well-known websites. It will help in getting better visibility on the search engine lists. On the contrary, it will be a far-fetched idea to believe that you will get a pleasant response in terms of backlinks if you have a dedicated mobile site.

 

Dedicated mobile sites not enough lucrative

Mobile web searching is still in its nascent stage. Traffic that comes through mobile devices is not significant yet. Hence, if you invest your resources in creating dedicated mobile sites, it may only result in a waste of resources. The lack of external links to such sites fares poorly in the business.

A website with responsive design caters to all types of internet users and gets maximum benefits from the efforts of the business owner.

 

Pleasant visual experience with responsive web design

The responsive websites are flexible in terms of customizing according to the browser screen. These sites are created with the help of CSS3 (Cascading Style Sheets3) media queries. The website pages adjust themselves according to the device, and the users experience immensely pleasant visuals.

The web developers prepare a host of conceivable layouts, which are then optimized for a variety of sizes. They use the media queries for determining ranges for possible screen resolutions for every layout.

 

No confusion as there is no duplicate content

It may seem very logical to have separate websites for mobile and desktop users. Moreover, since there is no risk of being caught and blacklisted for duplicate content by the search engines, the concept appears attractive.

However, having the same content at two locations will be frustrating for the users and stressful for you too. Additionally, your bounce rate may increase when the users reach the wrong version of the site.

You can skip this danger by having a responsive website that serves the purpose from one location for both desktop and mobile users.

 
Author Bio: Jason Smith is an online manager for BCVAWEB – dallas production companies. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Java PrintingMost of the present-day SEO (Search Engine Optimization) professionals agree to the fact that the sole aim of optimizing any given website is simply not just accomplishing top search engine rankings, but something more than that.

 

Don’t Start Worrying About Improving SERP Directly

In fact, it is not recommended to focus on this particular aspect when you really don’t comprehend what you should do at a time when your website gets substantial flow of traffic.

Before employing SEO tactics, it is advisable to first recognize the fundamental targets of the website, and the main purpose it has to provide to the targeted consumers. And, then pounce upon setting any SEO targets and achieve them in a timely manner.

 

Set Realistic Targets

Such vital concerns have to be precisely handled while framing realistic SEO targets. In case you fail to accomplish the targets, then your Search Engine Optimization strategy could fall apart, and result in a big letdown.

It is essential to remain up-to-date with latest SEO trends, and set feasible targets than to be in a state of confusion, having only half of the information, and setting up very high goals that are not practical achievable.

So, any SEO professional should clearly comprehend the target audience well in advance, and identify what they need to accomplish once the target traffic starts flowing on to the website.

seo-campaign

 

Fix the Aim and Zero-in on Target Audience

In case, you are purchasing, or selling any product, then certainly you may want your target visitors to get through the general offerings you are providing, or in case it is an informative site then you may wish your visitors to register so that emails or newsletters could be delivered to them on regular basis.

As a matter of fact, there are many sites that are simply targeted at the audience inspecting the ads publicized on the sidebar of the websites, and obtain a new subscriber to their newsletter. It’s possible to monetize an informative website through CPA (cost per action) ads, and contextual ads such as Google AdSense, but the basic requirement is to drive a good amount of targeted traffic.

If all the above mentioned aspects are not taken into consideration, you might probably end up in simply wasting your valuable time, money, and resources, and clearly not obtain the anticipated search engine ranking, and eventually lose all the previously available traffic to your site as well.

SEO professionals need to prepare a perfect strategy in order to drive consumers to their targeted websites, and should have well-defined goals on what their visitors should ideally do after they arrive on their website.

On the whole, SEO (Search Engine Optimization) will be regarded as a success only if it works out well as expected, provided that the optimizers know how they need to channelize, and make full utilization of the audience traffic that they obtain to the respective websites.

The web designers and SEO specialists who dedicate time on conversing about the main objective of your website, and introducing appropriate additional constituents into your website general design, and operation are really worth hiring.

Online Marketing

 

Haste makes Waste!

Don’t ever try to get hasty in developing a business website without doing your groundwork on website designing, and its operations. Before starting your SEO campaign, you should be certain about the general purpose and its major objectives.

In addition, you also need to be familiar with the common tactics that could probably aid to achieve all those pre-determined goals. All those individuals who are not familiar with the basic SEO concepts could obtain assistance from the SEO professionals in order to formulate realistic SEO targets that could be achieved within a realistic time frame.

 

Author Bio – Jolie an SEO professional who provides link building services to client across the globe. She often writes handy SEO guides to help new business owners make the most out of their SEO campaigns.

 

 

DosDontSuccessful and effective blogging does not happen overnight or by luck. In fact, seasoned bloggers work hard and constantly learn more about the craft. These basic Dos and Don’ts are a stepping stone for making a successful business blog.

Do spread the word offline about your blog. If you want a successful blog, you must make it a priority. Don’t be ashamed of what you’re doing online. Spread the word around the office, to customers and to your family.

Don’t have music automatically playing in the background. While this may have been cool in the early days of the Internet, it’s simply a hassle now. Music playing in the background will simply distract, and possibly aggravate, your visitors.

Do post regularly. Make a posting schedule and stick to it. Your blog needs consistent fresh content. When visitors know you post often, they are more likely to visit again and again.

Don’t fill your website with ads. You are a business. The goal of your website is to drive people to your business, not to advertise other products and services. Focus your energy on great content, not generating money from third-party advertisements.

Do create a relationship with other blogs in your niche. As a business blog, connect with other businesses in your area. You can start building this business relationship through commenting on other business blogs. Not only does it help build relationships, but it also helps your blog because it gets you name out there even more.

Don’t post irrelevant, fluffy material. When you spend time creating a blog post, make it count. Posting for the sake of posting does not help your readership, and doesn’t help you either. If you can’t come up with three quality posts a week, that’s okay. Only post once a week. Make every post count.

Do share your blog through your social media websites. It’s okay if you do not have a social media plan for your business. But if nothing else, you should have a personal account. If you do, make sure to share links to your blog through social media. Encourage your family, friends and co-workers to do the same. The more people that share, the greater chances you have of more visitors.

Don’t use spammy, questionable methods to get visitors. There are plenty of black hat marketing methods that you may come across during your study of successful business blogging. However, steer far away from these methods. You may get more visitors at first, but the end result could give your business a bad name and even get you banned from search engines.

Do build a relationship with your readers. Engage with your readers through the comments section. If someone comments with a question, promptly respond. This is all a part of customer service and public relations. Work hard and keep visitors and customers happy.

Don’t get discouraged. You may not see overnight success from your business blog, but keep at it. With a bit of hard work, you can make this tool a huge asset for your business.

 

Chelsei Henderson enjoys blogging about and helping others with website building when not building websites herself. Check out Webeden to learn how build your own website and become successful online.

 

Image Optimization TotalDo you use imagines in an active way on your website? With images you have the opportunity to really drive people to your site.

But are you optimizing your images for the search engines right now?

Images are a way to get attention from the eye. We all look at images before we start reading the text. So when somebody clicks on a link to your website – the first thing that the visitor will see is an image. So the question is – are you using this in an optimal way?

Our computers and internet are getting faster and faster so it is getting easier to load the imagines too. Some years back a visitor might have to wait a looooooong time before the page was loaded. Still we have to make sure we are not using a 20 MB image right? So remember to compress your images to the precise size.

So are you ready for an image journey? Do you have hot coffee in your cup?

 

1 – Optimize your images for people not search engines
I really hate to say this – because I love everything about SEO – but SEO is never a goal for a website. The goal is to sell a product, maybe a sign up for a newsletter or maybe a download. The goal is never SEO.

So when we are optimizing an image remember there are people out there looking at it. Let me present some good rules of thumbs:

  • Keep them relevant – the images must be relevant to the headline and text
  • Big is beautiful – an image helps the reader, it will show what the text is about and it will break up the text to make it more readable.
  • Choose high quality images where people can see a clear image with details
  • Optimize for the RSS feed – when somebody is using RSS feeds from your site – it gives them an opportunity to quickly scan through the content. An image will help you to create attention for a text.
  • Images make us remembering a page on a website.
  • Faces – when we look people we look at the faces first – this is an eye fixation. So remember that faces will get attention in an image.
  • Get more ideas from heat maps here from Business Insider (You will see some differences between men and women).

 

2 – Optimize your pictures for search engines
Yes – I know I just said you have to optimize your images for people – but you still have to optimize your images for the search engines.
So here are some rules of thumbs you can use:

  • Not too many images on a page – choose a few relevant images for a text per page. The number of images depends on the length of the text and the content.
  • Use your keywords – remember to tag the image with your keyword for the page. You can use the keywords in the ALT text, in the filename of the image (no spaces in your filename but use dashes between words) in the text just around the image and page title
  • Descriptions – write a long description for your image. This way when people are searching for something very specific your picture will show up as a very relevant image.
  • Image freshness – many SEO gurus suggest re-uploading your images to keep them fresh. Nobody wants to look at 5 years old pictures – and the search engines think the same way.

 

3 – Optimize for social media
Images are the most shared content in the social media network. So this gives you an opportunity to really boost your traffic.

  • Amazing images – if the image is something special people will share it. But the question is what makes an image something special? You can get inspired here – the 45 most powerful photos of 2011
  • Think – evoke emotions, tickle the funny bone, surprise and make people curious. You can read more about it here and get more ideas.
  • Use standard formats – the most used formats in social media are JPG, GIF and PNG. No reason to use other formats – preferring JPG.
  • Publish your images on social networks – yes (of course) you have to publish your images on the social networks, so you can make it easy for people to share them there too. So go to your Google+, Facebook and Twitter accounts and publish your picture. Yes you can publish images on Twitter too.
  • Use photo sites – you can use photos sharing sites like Flickr (Flickr is reported to help in Yahoo! Image optimization), Pinterest (I love this one), Picassa, Instagram, TwitPic (for Twitter), Photobucket. This way you will make it easy for people to share the image.
  • If you want a Digg thumb nailed submission you will have to use (or make sure it can be resized to) 160×120 or 160×160 pixels.
  • Did you notice I am using a Pinterest plugin for this website? When you put your mouse on a picture you can right away pin it on Pinterest.

Well now I have to choose some relevant pictures for this article hmm. I hope you like the picture – it is relevant.

 

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