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Revenue for keywordsUnfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.

For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?

Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.

The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.

 

Build Up Your Data

You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.

Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.

Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.

You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.

 

Convert Your Visitors

Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.

Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.

The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.

 

About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.

Google Author RankThere has been a continuous effort by Google to ensure that only good quality, authoritative and relevant content rises to the top pages of the search engine and feathery and ornamental, keyword stuffed ones do not fool the search engine to get to the top ranks.

Google rolled out AgentRank way back in 2005 to weed out low quality and spammy content by using digital signatures. In 2011, it introduced Google+ followed by Google Authorship that allows linking the content that you produce to your Google+ profile. Google authorship has put the search engine giat closer to ensuring the trustworthiness and reliability of the results that appear on its top pages.

 

Google AuthorRank: A Better Way To Achieve A Higher Ranking In Search Engine

At the time of the launch of Google+ social network, most of the users of social networks were skeptical of its success and about its success in combating established networks like Facebook and Twitter. However, after a considerable time of its launch, we realize that it has started to carve out a niche for itself in social media circles.

One unique feature of Google+ is its system of authorship and ranking. An author can build a trust and rank for him/her. This rank is called Google Author Rank. Google already has a lot of ways to rate your content and it is continuously devising ways and means to better it. With the advent of Google+, the more +1s for your content send a strong signal that your content is of high quality, authoritative and that you deserve a better rank.

To get a better Author Rank, first thing that you will need to do is claim the authorship of your content. You can do this by linking all your content to your Google+ profile. If you have a Google+ profile, you can get the articles attributed to your name from any blog or website. Once you have set up Google Authorship correctly, you stand a bright chance of receiving benefits in the search engines results. Google rates articles with authorship markup better than ones without it and assigns a better rank to the author.

 

How will authors be ranked?

Google will have a system of various metrics in place to adjudge the quality and relevance of your website to the users. Since Page Rank techniques do remain valid, your basic SEO tools, targeting keywords and link creation remain as important. However, it is social media that will have a huge role to play in deciding the authority and significance of the author to his or her audience.

 

Here are a few parameters that will dictate your Google Author Rank:

1. Social activity and authority:

Your Google Author rank is dictated by all the +1s of Google+ content. Similarly, all that you do on other social networks also has a bearing on your Google Author Rank. It must be noted that both positive and negative comments have an effect on your rank.

2. Authoritative websites:

The more the number of authoritative websites that have your mention, the better it is for your Google Author Rankings. This has been so for long and is expected to remain the same in future.

3. Links:

Quality links to your site from legitimate and authoritative websites have a huge role to play in boosting your rank. The volume, consistency and the quality of inbound links to the author’s content will also be a major factor influencing rank.

4. PageRank:

Your Google Author Rank is also influenced by having your content on a website with higher page rank.

 

How Can Google Authorship Help Your Business?

The more authority you have on the internet, all the things associated with you will appear more legitimate. Say for example, Bill Gates authority on the internet is well known and if he blogs about your business or services, then its positive effects on your reputation need no elaboration. With better Google Author Rank, you raise the level of authority in your niche. With this, Google also starts considering you more relevant and legitimate thereby returning your reference in its search results, hence profiting your business.

As author of content on the internet, you need to be prepared for the considerable change that will be brought about by Google Author Rank. It will become imperative to have a team of right authors who can create captivating content in order to build a good rank rather than relying on Page Rank entirely.


 

Author Bio: Jason Smith is an online manager for Victorpest – Rat Repellents. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Java PrintingThere are a lot of social media marketing tools out there for you to try. They have come about because social media is the big “thing” at the moment, and so people are trying to capitalize on it.

Their motivations for creating social media tools are varied. Some do it because they simply want to affiliate advertise on their websites. Others have produced them so that people buy them or so that they act as a subscription tool.

Others have created them as open-source in the hope that somebody will improve the code so that they have their own personalized social media marketing tool. Some people have created them for more nefarious reasons. Whatever their reasons were for creating them, here are a few you should try.

 

Crowd Factory

This gives you a bunch of tools that you can use for your social media campaign, and it allows new marketers to gain new customers through things such as social gestures. The customized social marketing function will also allow you to track the ROI of your campaign.

 

socialTALK

This is actually a good branding tool. You can manage your workflow, you can customize and there is a very nice approval process you can try. You can create videos and text for your social media campaign and you can add photos into the mix too.

You are able to publish manually with a single source and spread it across different platforms. You may also do the same with their scheduling function so that you may post in a routine manner or at the most optimal times.

You also gain access to its aggregated analytics dashboard so that you may measure your content strategy as well as the results of your posting schedule.

 

Objective Marketer

This tool offers you the ability to social media market and measure. It has an analytic program that allows you to measure the success of your social media marketing campaign.

The tool platform will work with blogs, YouTube, Twitter and Facebook. There are engagements and analytic reports, a user management option and multi-channel execution functions too.

 

Shoutlet

This helps you to manage your social media marketing and your social media communications from just one platform. You can build an engaging campaign with this tool, and you can measure social media too. There is a platform that allows you to manage multiple accounts on multiple networks.

It has social CRM and a very crude Facebook ecommerce tool (which is not recommended). There are mobile features for you to try and an email marketing system too.

 

Wildfire Interactive

This is a tool you can use to create interactive campaigns on social media.

The tool makes their creation very straight forwards. You can create contests, give-aways, and sweepstakes on the platform, all with very little thought at your end.

 

Spredfast

This tool does as it says in its title. If you want to get a message out onto social media fast, then this tool will help you to spread it quickly.

You can manage and monitor your social media campaign through this app, and you may measure a limited amount of the social chatter that your social media marketing produces.

There are options that all you to enterprise your social media management over a wide number of useful social media channels.

 

Direct Message Lab

With this platform tool you are able to manage your social media campaign and set up contents and promotions.

You are able to advertise and measure your efforts to achieve your goals.

The name of the tool is misleading, because if you look at their marketing you will see that their message is less than direct. However, if you can cut through their marketing jargon, you can use the tool to great effect yourself.

 

StrongMail Social Studio

This is a social media marketing tool that is fairly comprehensive. It has a number of tools that you can use to both share content and manage your social media campaign at the same time.

It has lots of little functions that you may play with and benefit from if you put them to proper use.

 

Sprout

This is a visual authoring tool. It is basically a cool way of creating and building interactive Engage apps and Engage ads.

You may deliver very rich and interactive social media content. You may do it across the web or across mobile device social media platforms.

It is a good tool to add to your collection in order to make the occasional interactive Engage ad, and some people have found it to be a very good (if seldom used) tool to aid their social media campaign.

 

 

Author’s bio:  The guest post is written by Sonia Jackson from www.homework-desk.com

frontpage marketingTake a journey back in time – marketing time, and check out when the biggest invents in the marketing world happened. DTP, CRM, first ad on television. Telegraph. Did London ever ban posters on private property?

All the best to you, Henrik

 

 

 

 

 

 

 

Steve Jobs frontSteve Jobs was an amazing guy. And as a SEO guy I have learned that it’s about great content. And it’s about FOCUS. So without no more talk about marketing, business, Apple, Google or anything – let’s hear it from Mr. Steve Jobs.

All the best to you, Henrik

 

 

 

 

 

 

panda-penguin-link-buildingGoogle has been consistently working hard to maintain its reputation as the world’s leading search engine.

First it was the Panda and now it is the Penguin update. The Google Penguin sets more stringent rules for any page that wishes to be ranked. The launch of the original Penguin resulted in tremendous confusion among SEO experts because the adjustments resulted in drastic falls in rankings.

With its latest update released earlier this year, Google Penguin 2.0 aims to track down websites that employ black-hat SEO techniques and eventually penalize them for it. So far, most SEO experts feel that the easiest way to survive these changes is by making your website more compelling and worth visiting over and over.

 

How to Survive Penguin 2.0

1.      Focusing on Integrating Natural or Real Links

With the latest update in Google’s search algorithms, you must focus all your attention on integrating natural or real links. It is also important that you set real link parameters. Avoid buying and creating links from websites that are not related to yours.

Also, avoid building links that lead to your target page but are “spammy” in nature or come with little integrity. Also, it is best to keep your link optimization exercise under control by being conservative about the use of anchor texts and unnatural link-baiting. We will discuss this in more detail below.

 

2.      Acquiring a Deeper Understanding of the Nature and Profile of your Website

If you are having a tough time accomplishing this on your own, make use of applications which help you in achieving brand integration. There are applications which help identify external pages which can be legitimately linked to your website. This can help you save time and assist in performing a quick analysis of the pages and domains that link back to your website.

You can also find applications that help detect low-quality links that have a negative impact on your page rankings. It is important that you perform regular clean-ups to get rid of all bad links.

 

3.      Creating Valuable Relationships Online

No amount of link-buying can help you with creating meaningful relationships online. If you wish to survive Penguin 2.0, it is important that you develop partnerships with relevant sites that are known to offer quality content. One meaningful back-link is always more effective than ten that are irrelevant. Strategic online partnerships are a great way to fight all kinds of algorithmic changes. Even if more Penguins are introduced on the search engine, your valuable relationships are here to stay.

 

4.      Removing the Spammy Pages from your Website

In addition to getting rid of external links that take you to spammy content, it is also important that you maintain a certain amount of vigilance with respect to internal cleaning of your own pages on a regular basis.

 

5.      Implementing a New Campaign for Inbound Link-Building

Consider starting from scratch with respect to your link-building campaign. Associate with only those pages that have won Google’s trust. This can prove to be quite helpful in improving your search ranking.

In spite of all the confusion and chaos around Google’s Penguin 2.0, it is a fact that these updates come in good faith. It is the aim of Google to make sure that Internet users are able to gain access to high-quality content every time they log on. It is thus important that, as an online marketer, you play by the rules and focus on quality.
Webmarketing123 is a California based seo company that offers global internet marketing services such as SEO, PPC and SMM.

GetLeadsFromGoogleAnalyticLet me show you step by step how you can increase your online marketing ROI by over 30 percent just by using this free technique.

Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free.

In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at?

Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step.

Normally B2B companies don’t have as many visitors on their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company.

On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor.

A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything.

 

Step by Step

Okay let me show you the trick step by step.

First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”.

Now you should be ready to build your report.

First write a title for your report, and a name for the content.

Choose the “explorer” box.

Now to the fun part. From the blue metrics box you select

  • Visits
  • Pageviews
  • New visits
  • Unique visitors
  • Pages/visits

Just choose one at the time. Now in the green dimension drilldowns box you you will select:

  • Country/territory
  • Service provider
  • Page

Remember to pick them in that order.

GoogleAnalyticSettingUp

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now we are almost done. Just click the save button.

 

Now try and run the report

First you get a view with the countries.

GoogleAnalyticsCountry

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.

 

GoogleAnalyticCompany

 

 

 

 

 

 

 

 

 

 

 

 

 

Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks.

Now click on a company name and you will see which pages they have been looking at.

GoogleAnalyticPages

 

 

 

 

 

 

 

 

 

 

 

You can’t see which person who has been looking at your site, but maybe the sales team  has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company..

Now you can go back to edit your report. You will see the word Filters.

You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names.

Another great feature is that you can send this report automatically to your mail or your sales departments mail every day or every week.

This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique.

Good luck

Henrik

 

We all know there are two kinds of people right? Those who love the Beatles and those who are lying. But The Beatles is much more than great music, culture and old history. The Beatles is also SEO. Let me take you down memory lane and show you how The Beatles can help your search engine optimization. So here it is – SEO The Beatles way.

MattI just found this interesting video from Matt Cutts from Google talking about what will happen the next few months in terms of SEO for Google.

So make a cup of coffee and enjoy the next 7-8 minutes. Best regards,

Henrik

 

 

 

 

 

 

 

 

 

 

 

 

PaidSearchWhen you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.

If you’ve got the budget and could use the added visibility, paid search is a viable option to consider. Below I have outlined seven ways it can help your local business.

 

1. Deliver Instant Results

Despite what an aggressive SEO agency might tell you, search engine optimization is not a game of overnight success. The blogs and websites that consistently rank high in Google for multiple keywords — many of them are riding on years of hard work that finally paid off. PPC campaigns are generally easy to set up and deliver fast results. It is possible to see a huge traffic surge mere hours after deploying your campaign.

 

2. Increase Visibility

Local search grows more competitive by the day, which makes gaining a top spot in the SERPs an increasingly difficult chore. Even with all your hard work in creating solid content, building links, and convincing customers to leave feedback through review channels, there is no guaranteeing where your site will be positioned. Paid search can ensure that your site pops up in the results on the first page, and the better you are at it, the more visibility you create.

 

3. Boost Company Revenues

Some companies have a regular budget allocated to PPC advertising. These businesses have unlocked the secrets of using it to open another active revenue stream. Paid search is a proven way to create more exposure for new products, sales, events, and other elements that generate revenue. Behind a compelling call to action in your ad, an optimized landing page can be key in driving those prosperous conversions.

 

4. Align with Existing SEO Efforts

One of the most effective marketing strategies you can employ is one that involves mixing and matching different channels. Integrating your PPC campaigns with organic SEO efforts is a perfect example of this. Just think of the impact you could make if sponsored results are driving in additional traffic on top of the flow you’ve created from your long time optimization efforts.

 

5. Provide Access to Affordable Advertising

For years, local businesses have been relying on traditional advertising channels such as TV, radio, and newspaper to increase buzz and traffic. While these methods have worked for some, they are generally expensive and for others, questionable in terms of effectiveness. Paid search offers an affordable alternative to traditional advertising. In most cases, you can set your own budget and literally spend only what you’re able to afford on a day-to-day basis.

 

6. Create an Edge Over the Competition

A little competition is good, but you want to be on the favorable side more often than not. If you get behind too much, you could eventually find yourself out of business. Indulging in paid search advertising is essentially another way to distance your business from its competitors. It might not be a huge edge, but every visitor, subscriber, and customer that the campaign sends your way contributes to an edge you didn’t have over the competition before.

 

7. Support Local Initiatives                  

Search advertising platforms have advanced in ways that make them far more useful to digital marketers. A prime example of this can be seen in their rich targeting capabilities. Google AdWords, for instance, allows you to customize your PPC campaigns to specifically target search users in your area. This particular platform offers tools that let you craft your ads based on local criteria such as city, state, or ZIP code, ensuring that you target the right audience.

 

Keeping an Open and Opportunistic Mind

Most local businesses are small to medium-sized companies with very little extra cash to spare. However, marketing is one expense that can be considered a necessity. If you want decent to good returns, you have to make investments that give you something back. So if you’re writing off paid search, this is the part where I go: “Not so fast!”. Combined with what you’re doing currently, it can be highly effective at helping maximize your visibility and make the most of your overall efforts.

What do you guys think about integrating PPC into local marketing strategies? Is it worth the investment? Let us know below.

 

 Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.