8 essential tips from marketers on breaking in and staying relevant.
Unfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.
For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?
Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.
The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.
Build Up Your Data
You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.
Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.
Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.
You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.
Convert Your Visitors
Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.
Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.
The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.
About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.
These days, Facebook is usually the go-to platform, but Twitter can play a valuable role in a strategic marketing approach.
It can be hard to find the right balance between playful and professional, relevant and current, and pithy and informative when it comes to 140-character tweets. Read on for five ways companies can boost interactivity on Twitter and improve their bottom line.
Tweet relevant content
As you grow your community, you want to fill a specific niche for your followers. Make sure your content is generally tied to the company’s industry. There is, of course, some wiggle room for “tweeting outside the box”, but it’s a good idea to offer up content that is relevant to your business to keep things consistent.
Optimize message times
Take advantage of programs like Hootsuite and Tweetdeck to prep tweets first thing in the morning (or at the start of each week) to avoid any lulls in messaging.
While you certainly don’t want to rely completely on auto messaging, it can make it easier to stay consistent with tweets throughout the day.
Another timing trick – write unique, interesting tweets in the afternoon when other tweeters are tired after lunch. Your tweets are more likely to be retweeted when followers don’t feel like putting in the effort to make up their own content.
Hashtags are a great way to expose your brand to those who wouldn’t normally stumble across your tweets.
Look on the homepage for the trending hashtags of the moment and include the most relevant one to the end of your tweet. Hashtags are easily searchable and, depending on your industry, they can make a “boring” company seem fun and worthy of engagement.
Twitter is a great place to get the attention of people who could be major brand influencers down the line.
Interact with people with large followings on twitter and mention them whenever possible to ensure that they see your tweets.
When important tweeters engage with your brand, you increase the odds of gaining free publicity from them.
Just include @username to the end of a tweet when you want to direct someone’s attention to your message.
Asking questions is a great way to get followers engaged and interacting with your brand.
Questions also serve as a valuable, informal survey tool. The merchant account provider, HighRiskPay.com found that posing questions about convenient payment solutions for small businesses was one way to determine what services were most valuable to customers.
The process of asking questions via twitter is not as scientific as conducting official market research, but in this case, it provided the company with information about their business model and made it easier to appeal to customers down the line. All thanks to inquiring tweets.
Twitter might not be considered the most professional of social networks but it’s a valuable tool for any company looking to promote a brand and gain visibility on the web. Not only is twitter a way to interact with users around the world, it’s also a way to share industry news and build a community of potential customers.
About the Author – Brian Patterson is a Marketing Analyst with Online Trading Academy, a day trading education firm with 33 locations spread internationally.
At first glance, the two methods have very little in common, but they can be used together to create a more informed and effective marketing strategy on both fronts.
From an SEO perspective, AdWords’ main value lies in its potential to find and test keyword phrases with quick results.
Instead of spending half a year optimizing for a promising query only to be disappointed, an AdWords campaign can collect the necessary information in as little as a month.
Performing Keyword Research
Most webmasters limit their AdWords usage to its Keyword Tool, which provides a number of statistics for any given search term.
The tool is free to use and simple to learn, though some terms are not immediately intuitive.
When a phrase is entered, the Keyword Tool returns the competition level for advertiser fees as well as an estimated number of searches per month.
More importantly, it also offers variants on the phrase, which may be more lucrative or at least spawn a few new ideas. It is not fool-proof, but the Keyword Tool is a useful starting point in any SEO strategy.
Collecting Demographic Information
Once you have some keywords in mind, you can choose to either walk away from AdWords or begin a campaign.
It costs money, but the information gathered is generally well worth the initial investment.
AdWords provides extensive reports based on performance, including a rough sketch of the people most likely to click the ad. This may divulge age, gender and location, all of which play a role in conversions.
Knowing your visitors helps shape content to better suit their needs, resulting in a better experience for everyone involved. At the same time, don’t get so focused on one group that other traffic feels alienated.
Determining Click-Through Rates
The click-through rate is the number of times an ad is clicked relative to the number of times it is shown.
A low rate indicates either a lackluster keyword or poor copy. Unless the first run is satisfactory, it may take several tries to get right. How does this help SEO?
Think of the title and description that appear on Google’s results page as an advertisement that runs without any fees.
Those few lines of text are all you have to lure in readers. Knowing what it most likely to get them clicking is a key part of business success.
Last but not least, the number of people you reach is only important within the context of conversion rates.
The conversion rate describes how many visitors actually go on to do a profitable activity, whether that is buying a product, signing up for a service or clicking someone else’s advertisement.
The right keywords and copy are essential in this. For example, someone searching for how to potty train a puppy might be interested in buying house pads, but they may just take the information and run.
An AdWords campaign is your first clue whether or not a keyword string is actually commercially viable, making it one of the most important pieces of research in SEO.
Author Bio – Paul Teitelman is a Toronto SEO expert who has been involved with the industry since its earliest days. He currently offers consulting and optimization services through his website at www.paulteitelman.com.
What are those things? Let’s take a look:
- Accessibility: Users and search engines should be able to find you quickly. For this you can make use of Google Webmaster Tools or SEOmoz Crawl. These tools will take care of things like error 404 or 500, thin or replicated content, missing tags and other stuff that could potentially harm your site’s SEO.
- Keyword Targeting: Make sure that they keywords you select are actually relevant for your site. You can take a look at what words people are searching with, and include them in your list.
- URL structure: Try to include words in your URL that are relevant to your business. Keep them short so that they can be remembered easily by the visitors.
- Content is all important: you may have managed to ensure that your site is crawlable, and you start getting decent traffic to your site. But are they going to be happy with what they see when they get there or they going to feel that there’s a lot missing? Make sure your content will satisfy your visitors. Include interesting details, graphics and videos that will answer queries of potential clients. Post great content and Google will rank your site high.
- Design and User Experience: Ensure your design is not so complicated that users will find navigating or otherwise using it, a tough job. Use tools like Feedback Army or Silverback app to check out the user friendliness of your site. Also ensure to have call to action buttons on ALL your pages. This is very important. Link your internal pages well, and provide catchy titles to each of your pages. You could also include some audio content to make it a little interactive.
- Tags: Use of tags is very important for SEO. Meta tags give meta data on your pages and anchor tags are basically links to related pages. Optimizing these tags will make your site more SEO friendly. You could also optimize images and add keywords in the descriptions so that they will turn up in image search results.
- Google Sitemaps: including the sitemap.xml will enable search engines and visitors to understand your site’s content.
- Social Media: Google gives a lot of importance to social media shares, likes and comments. So, sites or pages that have been shared on social networking sites like Facebook and Twitter receive a higher ranking from search engines. But be sure to understand your target audience, and make use of the social network that they are most likely to use.
- Back Links: Plan how you will create back links to your site. You could make use of discussion forums, blogs, competitions, newsletters, reviewing articles, commenting on other blogs and a whole lot of other things. You could use a plugin like EZineARticle plugin.
Of course this checklist is just a primer. You could have some more ideas as to how you could gain more visibility for your site!
This is a guest post by Ethan Millers of bw9.com, a site that offers savings and current information on comcast cable and internet, as well as other Comcast.com services.
Online marketing is a tricky affair. On one hand the selling efforts have to be aggressive, pointed, and relentless; while on the other hand the comfort and privacy of customers have to be considered as well.
Squeeze pages, or opt-in landing pages, are lead capture pages that seek to subtly extract vital visitor information in order to engender leads and eventually trigger revenues. More specifically, Squeeze pages aim at procuring the names and email addresses of potential customers via persuasive advertisements thereby “opting them” into the venture’s sales radar.
A detailed guide on how best to develop, use, and enhance Squeeze pages for overall profit:
- A Squeeze page may be created as a discrete landing page or included as a segment of a venture’s web site or social media platform, which would prove to be more helpful keeping integration in mind.
- A Squeeze page should essentially consist of the ensuing elements:
- Headline: It should be compelling and catchy headline to draw immediate attention. It should relay a call to action and be prominently displayed with clever use of fonts, color, and layout.
- Description: A concise and clear introduction about what the subject matter is all about.
- Advantages: This section should succinctly outline the benefits the visitor will obtain from following the venture’s offerings. It is highly advisable to detail the advantages in the form of bullet points for easier assimilation.
- Opt-in form: This is similar to a subscription form; its objective is to get visitors to share contact information particularly their names and email addresses.This can either be a straightforward opt-in form or a sophisticated automatic responder form that intuitively manages subsequent emails posted by visitors. One may select from well-liked email auto-responding services like Aweber, iContact, Infusion Soft, Auto Response Plus, and more.
- Images: If the offering consists of a definite product, a couple of attractive photographs can be useful.
- Other Multimedia: Likewise, sound and video clips can be inserted to hold visitors’ interest.
- Confidentiality Assurance: This is an often overlooked constituent of a Squeeze page. A brief sentence reassuring visitors that their information would be kept private can go a long way in generating sales leads and actual revenues.
- One may design squeeze pages internally or take the help of the many complimentary templates available online.
- Pop-up squeeze pages ought to be discouraged; these are extremely irksome and dissuade visitors from exploring the inherent sales offerings.
Using Squeeze Pages for Maximum Benefit
- Squeeze pages are primarily data-harnessing instruments aimed at converting leads into sales. Thus they can be used for advertising the venture’s newsletter and increasing subscriptions. If the visitors are suitably informed about how they’ll stand to gain from the venture’s products and services, subscriptions will exponentially increase.
- Squeeze pages are especially beneficial for fledgling entrepreneurs and startup companies. These entities invariably need to publicize their ventures via online methods such as social media advertising, free dossiers, webinars, and contests. Squeeze pages can be utilized to appraise potential customers about these methods speedily and through a single, uniform source.
- It is a good idea to use squeeze pages to assess the response of visitors. If the response is positive, then the squeeze pages may be replaced by pages promoting outright sales. If, however, the response is adverse, more efforts should be directed at honing squeeze page dynamics.
- Identification of target audience according to type of product offered is vital. Squeeze pages can then be used to concentrate sales efforts precisely.
- Squeeze pages should always offer remedies to issues faced by visitors and customers. Thus calls to action must be subservient to customer benefits. If value addition is emphasized, it will lead to more traffic and engender greater sales potential.
The above are essential recommendations – ventures may alter the same to suit their goals and target customer base.
This guest post is brought to you by Chad Bauer of timewarnercable.wedocable.com, a site that offers savings and current information on time warner internet speed.
The technology-driven marketing world is changing rapidly and your Search Engine Optimization (SEO) campaign is definitely inextricable linked with this change. 2013 promises to be a revolutionary year for SEO marketing primarily triggered by Google’s slew of updates during the latter half of 2012.
Given below are the top SEO transformations expected in 2013 along with suggested methods to deal with them.
1) Prepare For A More Competitive Ratings Environment
2013 is slated to witness harsher competition between entities to wrest the best ratings in search engines, especially in Google’s. Thus it is imperative that you take necessary steps to ensure the best possible SEO ratings for your content, mostly along the ensuing lines:
a) Conduct a thorough overhaul of your website and online pages; you may – for instance – change the colors and the layout to attract more visibility.
b) Revamp your basic website and URL frameworks.
c) Content is king therefore you must feature top-notch content that is engaging, one-of-a-kind, and grammatically flawless.
d) Have distinctive page headings that catch the eye.
e) Make better use of description and heading tags.
f) Offer enhanced navigation and linking mechanism to your visitors.
g) Ensure that you use robots and crawlers effectively.
h) Pay closer attention to pictures and videos embedded in your pages.
i) Give special focus to mobile users – an important user category – by ensuing proper submissions and infrastructure.
j) Ascertain optimized marketing and publicity through broad-based marketing.
k) Remember to utilize webmaster resources for heightened effect.
2) Plan For A Surge In Mobile Device Use
As hinted upon earlier, a remarkable number of users currently use and are expected to use their mobile devices in 2013 to access online resources. So a prudent SEO campaign demands that you gear up for this boost by:
a) Constituting specialized mobile pages with great care.
b) Providing complete name, address, and contact data in your mobile pages.
c) Developing sought-after mobile applications for the users’ benefit.
d) Hosting social networking links in your mobile pages.
e) Embellishing your mobile content with videos.
f) Featuring offers, schemes, and discounts to attract potential buyers.
g) Featuring advertisements and images pertaining to your e-commerce store for better visibility.
3) Be Ready For Increased Social Networking
The social networking craze simply refuses to ebb, growing exponentially every day. You can make your SEO campaign successfully ride the crest of this phenomenon in 2013 by:
a) Fostering a more vibrant social media community.
b) Inviting sanguine feedback and testimonials from customers and then disseminating this positivity across various online platforms.
c) Making your customer redressal system more robust and thus boosting your reputation.
d) Using viral marketing to trigger increased visitor footfalls thereby engendering greater brand recall.
4) Arrange To Provide Comprehensive Local Information
Search engines and customers, nowadays, are hardwired to prioritize entities who furnish comprehensive local data – and this trend will continue in 2013. Hence you ought to offer detailed information about:
a) All segments of your enterprise
b) Pictures and movie clips explaining your products or services
c) Updated operating policies.
d) Business hours and locations.
e) Personnel in your venture and, if possible, management profile.
f) Updated links, affiliations, and URLs.
g) Enhanced Local Maps information.
You must ensure that there are no information anomalies for maximum impact. You would also do well to evaluate your business listings from time to time.
5) Prepare For Enhanced Costs
SEO costs are anticipated to increase dramatically in 2013. This is primarily as a result of providing more professional online content as also greater expenses towards copywriting and linking operations. Moreover, employee and retention costs are also slated to rise. Thus it is essential to practice cost reduction intensively and have a robust internal check system in place to check wastages.
The above tips should see your SEO campaign safely through 2013!
Michael Rae, a freelance writer for www.firsthomealarm.com – offers full home security to help protect your family, assets from burglary and other crimes. www.firsthomealarm.com
The imagine is from http://www.freedigitalphotos.net/.
Capturing and extracting the right information from data is a challenging task that needs to be pre-planned. That’s why companies try their level best to get things in order in relation to big data.
What is Big Data exactly?
In layman terms, it refers to gigantic data sets that are analyzed by companies to make better decisions. Why is Big Data an important issue in today’s world?
- Social media platforms generate a lot of data that falls into the public domain. Millions of social network users have a lot of information that can be used by companies to understand customer requirements. Big Data collected from such a source can prove to be highly useful in the near future.
- Institutional data has slowly become more accessible to companies. This transparency has given Big Data a huge boost. A lot of companies are beginning to understand the need for openness and this will only result in more data that can be processed for better information.
- Nowadays a lot of people are turning towards cloud storage. This migration has helped increase the amount of data that is stored “offshore”. Cloud storage management plays a huge role in Big Data assessment.
Google and Big Data
As we all know, Google is the largest search engine online and the company is no stranger to big data. In fact, Google has reached such staggering heights because it has been analyzing Big Data for years. This has resulted in helping users with the right kind of information whenever required.
As a company, you need to take a leaf out of Google’s book and consider Big Data to be the next big thing.
How to use big data
Search engine algorithms use Big Data in order to bring up relevant results. This means you need to go back to the basics in order to gain exposure now. Fresh content is what the search engines are looking for.
You might think that your company is not massive enough to handle big data. Giants like Google, Amazon, etc. can afford to do so. However, this kind of an attitude will leave you behind. Imagine analyzing your data and coming out with information about customers that you didn’t know in the past. Big Data is a virtual gold mine just waiting to be discovered.
Organizations selling products and services can benefit a lot from big data. By sifting through and combining various data sets, these companies can now formulate strategies based on the information they’ve extracted. The next question is: are you prepared to make a decision based on such data?
Traditional forms of selling models involved making decisions based on historical or current performance. However, by changing this attitude, your company will be able to tap into markets that were undiscovered in the past.
Analyzing Big Data properly
Companies might be looking at Big Data with a lot of interest, but their employees might not have the skills to make sense of so much unstructured information. Mathematical reasoning and a will to experiment are what you need in your organization. This will help in the proper analysis of big data.
Since employees will be dealing with large data sets, they must be able to see the bigger picture. Making the right connections is what data literacy is all about. If you hire employees who have such skills, then your company will surely handle the Big Data wave in the right manner. Proper training of the right individuals could also make a crucial difference.
Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. top home security companies
Let me show you this awesome Infographic from our friends at Chango.
Follow the arrows and find the right strategy for you. Love it… Remember to check out 7 great Remarketing Strategies too.
All the best to you, Henrik
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