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IsYourSocialMediaOnTheRightTrack

Check out this fun Infographic about your social media campaign – are you on the right track?

You have to use social media the right way – because if you do – it can be an awesome traffic source for your website – but also just a great way to communicate with your potential customers.

Facebook have over 845 million active users and in the world there are around 7000 million people. so 12 percent of all people in the world has a Facebook account. I am  really amazed by this.

There are over 500 million Twitter accounts and 160 million LinkedIn users. So we have to take this media seriousely right?

Enjoy this social media campaing Infographic.

 

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How to use the social media landscape for your brand building, traffic or SEO – check it out here

I found this awesome infographic the other day – and I hope you like it too.

It will give you a lot of great advice about customer communication, brand exposure, traffic to your site and SEO from different social media sites.

Click on the picture and get the PDF.

 

cmos social media landscape

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

LinkedInNewYes yes yes yes

I am very happy to tell you that you can find SeoCustomer on LinkedIn.

I have just made a special group. A group for you all. You are welcome to join us, post, comment, get ideas, give ideas. 

Let’s share each others ideas.

Because you can post too, you can get some traffic to your own site too.

So get your coffee and come and join… See you there…

Best regards, Henrik

 

 

SeoCustomerTagsSocial Media – what is it?

Yes, you have probably heard this question plenty of times. I have too. Nevertheless, I will still provide a quick overview on it.

So, for those readers who have little idea on what it involves, you can obtain basic insight from the following details.

According to Wikipedia, it is the following:

  • It uses mobile and Web-based technologies to communicate through interactive dialogue.
  • It serves as a tool for social interaction.
  • It is enabled by universally accessible communication strategies; thus, changing how many people, organizations, and communities communicate.

 

What is the use of social media?
It actually has several purposes. But since our main topic is using it for marketing purposes, allow me to point out its functions for entrepreneurs. These usually consist of the following:

  • Networking among industries
  • Knowing the customers’ opinions or feedbacks on your services or products
  • Disseminating company updates and news
  • Providing good customer service by answering inquiries
  • Collaborating with internal members

Now that you are aware of its purposes, I will now share with you my top ten ideas on…

 

How to use social media for marketing

1. Go for platforms with the most users
Well, some of the leading sites include Facebook, YouTube, Google+, Twitter, Linkedin, and Flickr.

Now, you should not just choose any media. You also have to find out which ones are more favorable among your target customers. You would not want to waste your time creating a profile page on a specific site only to realize that most of your prospects prefer another social network.

Therefore, take time to research on the most effective platforms by sending a survey, creating a poll, or using monitoring tools.

 

2. Look into your competitors’ activities
As you are doing this, take into account important aspects such as the following:

  • The sites they are members on and the amount of followers or views
  • Their published content
  • Their promotional means and techniques

 

3. Identify your objectives
It will be easier for you to achieve your targets and share information with your prospects if you come up with goals.

 

4. Create content
And, while you are at it, make sure that you do not forget the following characteristics to attract several readers.

  • Fresh
  • Unique
  • Interesting
  • Engaging

 

5. Allow social sharing

You can do this by adding buttons, which the users can click to follow or share the content. This way, you can interact and form a good relationship with your customers.

 

6. Refrain from making it all about YOU
When you tweet and post blogs or comments, ensure the content is relevant. Remember, you are marketing your company’s offers and not yourself.

 

7. Participate actively
You can be an active member by posting fresh content, commenting on other blogs, and updating your profile page. And, do all these (as well as other social media activities) regularly to increase traffic and boost credibility.

 

8. Use headlines
Just as many journalists do for their write-ups, you must also create eye-catching and interesting titles, so you can attract the attention of more readers.

 

9. Publish events
If your company plans to organize product launches and other marketing functions, do not forget to inform your followers about it on your profile page.

 

10. Create a network
When you are doing this, do not just randomly follow or invite any member you spot. You have to choose individuals from within your target market. Finally, you can offer incentives (e.g. promotional products or free services) to express appreciation and gratitude.

 

So, there you have it. These are my top ten social media marketing tips.

Before I end this topic, I have one important reminder – explore. You can find several ways on how to make good use of social platforms. Know what these are, so you can reap their benefits.

 

 

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK SEO company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.
 
 

LinkedIn

LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media.

Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing.

LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent – four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent.

 

conversion

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market.

You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level.

So let me show you 5 ways of boosting your lead generation so you can get more sale.

 

1. LinkedIn Answers.

linkedinanswer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Did you know that LinkedIn has a LinkedIn Answers section?

You can ask a question or answer a question.

So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert.

Remember to write your www when you are answering a question.

This way you can also get more traffic on your site.

 

 

2. LinkedIn Applications

LinkedinApps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page.

So you can add your blog post directly to your LinkedIn page – awesome 🙂

You can also tell people which business books you are reading. So go and start your reading list.

Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting.

 

Create a poll

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Join Groups

Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too.

So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups.

Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones.

 

4. LinkedIn ads

linkedinprices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click.

So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale?

Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.

 

5. LinkedIn People

This is a really awesome tool for sales people – in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner.

Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections.

Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for.

 

Marketing Giveaway

Well… I have to join some groups now… But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.

And good luck with your LinkedIn leads – time for my coffee here.

 

Best regards, Henrik

 

 

Maybe you have a small business – a little consultant company, a coffee bar or you have a hairdresser shop. And you might have heard about the social media and that it is important for your marketing.  So you wanna get started. So now … what do you do?

The great thing about Social Media is that it’s almost free. But yes… you will have to spend some time here – because you will need to engage your customers.

Let me show you step by step what you can do. So as always put your favorit music on and grab a cup of coffee. I would have made a 10 step list – but I finally came up with 11 steps.

 

coffeeNY1) local businesses

It really is essential for you shop or local business to register you business in Google place. It is like a free advertising on Google. This is the way to get found if you have a local shop. You can read more about how to use Google place in this article here…

Google Place

But Google place is not the only local search engine place to get found. Remember to register on theses places too…

Yahoo Local

Yelp

Bing Local

Ask Cities

Openstreetmap

 

YouTube2) Video

Did you read this article here.. How to use YouTube for SEO ?

You should use YouTube for two reasons

  1. For getting  higher ranking in the search engines
  2. Because many people would rather watch a video than reading a boring paper

Most business owners thinks of search engines like Google and maybe Yahoo or Bing. But most of the businesses on the Internet forget the 2. largest one – YouTube.

Theses days people are getting their news from Internet and not the newspapers. So instead of reading a book or a newspaper – people will take their laptop, tablet or iPhone to get their news. But reading articles online is just not enough anymore – people want entertainment.

People will rather get information from a visual video than more old fashion text. Why sit there and read boring text when you can watch a cool, exciting video?

(and no no no – don’t tell me I should have done this article in a video instead lol)

 

 
stumbleupon e
3) StumbleUpon – Diggs

Have you heard about StumbleUpon?

This social network will give you traffic 10 seconds after your have submitted a page. I am using it too.

Another site where you can submit your page is Diggs.com

Its easy to use – and will get traffic to your site. So use them 🙂

StumbleUpon

Diggs

 

 

pinterest4) Pinterest

I just read that Pinterest is the 3. biggest social media network in USA. And it’s in the top 5 in referal traffic list. So you will need to make your Pinterest account.

I found this link where you can learn more about Pinterest for businesses.

By the way – I am taking my own medicin – so I am going to start Pinterest too for www.SeoCustomer.com too.

 

 

facebook logo5) Facebook (of course)

There are 845 mio. people with a Facebook account. So no matter what kind of business you got you to be there.

Facebook

So go and create a Facebook page, get likes, share your stories and engage people. A great idea is to share more then just news about your shop. Share some local news too.

Ask your fellowers some quastions. Encourage engagement. Let them comment on pictures… Your ideas are just as good as my ideas.

But you have to use Facebook.

 

 

TwitterBird6) Twitter

500 mio. people has a twitter account. And yes you have to be where your potential customers are. So it’s a little like Facebook. You have to be there. No discussion.

Here you can learn about Twitter for business.

 

 

 

 

 

LinkedIn7) LinkedIn

LinkedIn has over 150 mio. accounts and still growing rapidly. Its a network of professionals. And as a business  you will need connections. So it is important for you to have a company profile.

And you can do much more then just a company profile on LinkedIn. Remember to add your products and build your company network.

Every time you have been talking to somebody for your business remember to ad him to your LinkedIn network.

Here is much more information about Company pages in LinkedIn.

 

 

 

foursquare8) Foursquare 

Registrer your business or shop at Foursquare. Some numbers about Foursquare…

  • Community: Over 15 million people worldwide
  • Over 1.5 billion check-ins, with millions more every day
  • Businesses: Over 750,000 using the Merchant Platform (more information at foursquare.com/business)

You can create your own check-in location and let people check-in at your shop, store or place. This will help you get found, it will help you in organic search engines.

So make it easy for yourself and get started on Foursquare if you haven’t done it already.

 

9) Blogs

Blogs will give you many opportunities. Blogs is a place where you can write to people, get response, engage people.

A lot of companies have a homepage and a blog. You should try to mix them together. So people can comment directly on your pages. Why? Because it’s a way to get people coming back to your page (higher traffic), it’s a way to get the page fresh (Google and other search engines loves fresh pages theses days).

And it’s a great way to listen to your customers and get ideas 🙂

Did you know there are 180 mio. blogs around the world. So it will be great if you read some of them, write a comment on some of the blogs, and in return get some backlinks to your website. (Link juice)

 

 10) Email – Newsletter

Many young people are not using e-mails anymore. So maybe e-mails is slowing dying now? But well… there is still 3.2 billions e-mails account arund the world.

And a newsletter is a great way to keep contact with people. I have a newsletter too. So remember to sign up – right here. If you sign up you also get a PDF with all the articles from 2011 and 2012 Q1 from this site.

And yes – e-mail is a social media too.

 

11) Google+

Last but not least remember Google+ (And I thank you Milda for reminding me) because it really is important. Do you know how many accounts there will be at the end of 2012 ….. 400 mil.

And Google search engine will be massive impact by the Google+. So yes yes yes… I should have been putting it up as the first of the list. Don’t forget Google+.

To me Google+ is important too… So put me in your cicles if you like this article (also if you don’t like this article). Add me here to your Google+

Read more about Google+ here – the biggest change in the history of Google.

 

Have a great day out there….

Henrik

 

Yes its true. I will tell you everything about Social Media with a donut 🙂

Just take a look at this picture .. I will tell you about the difference between all theses social media –  Twitter, Facebook, Foursqure, Instagrain, Youtube, Linkedin, Pinterest, Last FM and Google+

What Social Media is all about

 

 

 

 

 

 

 

 

 

 

 

 

Source –  www.trinityp3.com

Awesome right? Have a great day out there.. All the best to you as always – I will go and get myself a donut now 🙂

Henrik