Posts

Link Building in 2014: What Kind of Links Should You Build for Your Website?

Link building is done for the sake of Google, since if you are doing it for the Bing/Yahoo alliance then they may as well join the rebel alliance and await a daring rescue by Ewoks. The tips you are about to read on this article are also for Google.

 

Google wants something to be useful

The buzzword for the decade is “useful” and Google are still on that useful trip. First your website had to be useful, then its content did, then your exterior content did, then your URLs did, then your anchor text, and now your backlinks have to be useful.

Google don’t seem to realize that we create websites because they are supposed to be useful for us. Still, Google now wants your backlinks to be useful. They are well aware that you create backlinks in order to improve your SEO (Search Engine Optimization), but now they are saying they are sick of people just putting backlinks anywhere and they want them in places where they are useful.

 

Link-BuildingCreate a long-term benefit from your backlinks

This is the cheesy carrot way for Google to say they want you to pander to your target audience instead of just anybody. The notion is fair enough, but they sound pretentious when they say it. They want you to create a backlink profile and they want you to have long term goals in mind. The long term goal should be to attract your target audience and yours alone.

 

The theme of the website linking to you does not matter as much

This is the snippet of information that had to be checked twice. Now Google are saying that the theme of the website you link from is of no consequence. No doubt some time in the future one of the engineers will post something clarifying the process.

One assumes that what they meant was that if you run a pork lovers website aimed at people who actually have souls, then it is okay if you link from a website about shoes, if that website happens to have a sub section on how bacon is simply delicious and how it makes you live longer despite Jewish propaganda that it does not.

So, do not take it as a swipe saying that the theme of the page you link from is not important. Take it as a sign that the overall theme does not matter but the pages you link from do.

 

Get links from authority sites

This is not a new thing. We all know it is better to get a link from a site that is established and well attended instead of from a new website that is scarcely attended at all.

 

Get links from websites in your niche

This is older school advice that is still relevant in the year 2014. It is better to get links from websites that have your niche audience in mind. It is more a matter of common sense in the same way you know that picking your teeth with a live parrot’s beak is not a great idea. If you can get links from websites that attract the same type of viewer as your website, then you are in a better position to attract said target audience. This also plays into the long-term backlink profile stuff too.

 

Use social media to gain attention

They don’t want you to do it for social media links because Google says they are not worth anything, but Google are friendly but vague so don’t trust that little snippet. They say you should use social media in order to draw attention to your content so that other people will willingly link to it. That way you get your links but you get them from people who are interested in your website (organically).

This concept has never really reconciled with real life. For example, if a fan of your gardening website decides to link from his website about matchboxes, then how does that help your SEO in any way? The most unpredictable backlinks are the ones that come from complete strangers and yet for years Google has said the organic links are the best ones.

 

Get backlinks from “real” sites

Yes, somebody in the Google stratosphere won 100 points in the game called “Google vague” by saying we should get links from real websites. Vagueness aside, the mind boggling way that the tip may be interpreted is enough to give a nun a nose bleed.

One can only assume that they meant get links from websites that have long term goals and are maintained instead of from websites that were content management system built in a day and that are soon to be forgotten until their domains expire.

 

Author’s bio – My name is Sonia Jackson. I write for http://www.royal-essay.com that provides well-written and quality essays and research papers for college and university students.

 

 

/by

Link Building Without Magic

The search engines don’t like the link building tools. They want our website to look natural right? I have been searching and searching for some magic link building tool. But I never find any magic tools out there. Let me present a really great way to get your backlinks from sites relevant to your keywords. You are going to use Google (or one of the other search engines) – so no magic. It’s all manual work no link building tool.

Read more
/by

Link Building Strategies For 2013

DV1089014Link building is one of the most effective strategies that can help drive more traffic to your website which makes it more successful.

Most website owners take this lightly posting any links that they may find on their way which end up bringing negative results. To see positive results in 2013, some of the strategies that you can adapt include:

 

Create linkable assets
Content still remains king if you want to attract the right kind of links.

As many businesses turn to content marketing, coming up with top notch quality is one of the most effective ways that will help you stand out of the crowd. This should be the type of content that viewers will want to look at and end up linking to.

Some of the features that you should include in the content are: videos, info-graphics, online calculators, lists and useful widgets among many others.

Make sure you do your homework thoroughly to find the best ones to be included in your content. Study competition to find out what they are using to make the tick and come up with strategies that will help you become an industry leader.

Share
The secret to attracting more people to the site is to make sure that you share it wide enough. Ensure that all your friends as well as relatives know about the site and request them to tell other people they know. Social media can also be used as a platform for effective link building.

Create accounts on various platforms like Twitter and Facebook in order to penetrate into a new market. This way you will not miss a number of people who will be interested in what you do to get high quality links for your site.

 

Build healthy relationships
Look for interesting bloggers, journalists and free-lance writers who come up with top notch sites and create healthy and strong relationships.

This can help you find loyal customers for your business as word of mouth is something very valuable and you cannot put a price on it.

This is a proven method of natural link building where you can get free links that will help your business at the end of the day.

Don’t restrict yourself to bloggers who write things that are related to your site as it is also recommended that you look for the ones with most reach and influence.

Take time to find individuals who are well connected, write on various blogs as well as industry news sites and have achieved a large following of real and not fake people on social media.

 

Develop link resource database
One of the most common problems that organizations face when working with multiple link builders is assisting people in discovering new methods of connecting with effective link building opportunities.

If you are working with different link builders they are supposed to consult with each other to find the perfect solution for you.

It is important to avoid the ones that use the same resources for all their customers as this will obviously not work as Google will discover sooner or later what you are up to.

 

Author Bio: Blogger who researches and talks about the latest link building strategies for the Integrity SEO

 

/12 Comments/by

Legitimate Link Building with Social Media

Legimate Link BuildingToday, SEO of any standard seems to be incomplete without the integration or the interference of Social Media. Social Media when integrated with your other promotional activities does a world of good to your blog’s goal.

There are many ways you can use different Social Media networks to promote your website. One among them is link building. The following are the list of social media sites you can use for passing link authority apart from usual community benefits.  While some help you build huge traffic, the others help you gain value through its authority.

 

Mixx

Mixx helps you pass authority easily. The social media site can be used to good effect to rank high in the Search Engine Results Page. Being a growing community, Mixx makes it easy to interact and promote websites. For a startup blog or website, Mixx is just a great tool.

 

Digg

Digg provides authority from the stories submitted. Being a popular social network medium today, Digg has all the strength it takes to promote your blog. Adhering to the terms and conditions on the official Digg website will help you promote your website better.

 

LinkedIn

LinkedIn needs no introduction and is certainly one of the best places to promote your website. The social website has some fascinating features, which you would not find in any social media network. By featuring pictures and videos, LinkedIn helps in indexing links and passing authority.

 

Hugg

Hugg, like Digg, focuses on a variety of environmental issues. It is capable of passing authority and crawling. So Hugg is yet another tool in your list. Use Hugg to good effect and you will see your page ranking rise in no time. Some social media tools are silent achievers. Hugg is one of them.

 

Indian Pad

As the name suggests, the above mentioned site is the most popular websites targeting the Indian community. Here, links are indexed, easy to crawl and pass the authority. Indian Pad popular features News from different categories and Technology.

 

Mister Wong

Mister Wong is a favorite social network to many. It’s a social bookmarking site that is ranked no 6 and it invites do follow links.

  

Backflip

Yet another social bookmarking site with high page rank. Backflip allows links that can be crawled and also helps in passing authority to your target site.

 

Swik

Swikis a clean and trustable social bookmarking site with a high page rank. The back links gained from these pages are authoritative. This community is open for developers and programming enthusiasts.

 

Mylink Vault

 Mylink Vault features user-friendly tools and clean interface to provide your site better online visibility.

 

When do these social networks come into play?

The above mentioned social media networks are extremely useful, especially when you are a starter and when you use them in the right way. Try these tips to help yourself with your social media activities.

 

1. Keep track of what people comment on your competitor’s blog

By keeping track of what people comment on your competitor’s blog, you will be able to determine what works best. You can also learn new ways to promote your blog or know what people are interested in. This will also give you an insight on which of your products is popular among online buyers.

 

2. Keeping in touch with people keeps you active all the time

Being a member of a common social media platform can help you in keeping yourself updated all the time. Information and News, which otherwise could have been unknown to you, may be gathered when keeping in touch with people with similar interests.

As you see, social media integration just cannot be ignored if you are going to succeed in your online business.

 

 This guest post is brought to you by Mark Dwayne of buytimewarnercable.com, a site that offers savings and current information with time warner.

 

/by

What SEO Strategy is Google Friendly?

WordArtA Needle in a Haystack?

In the modern world, marketing yourself online is vital. Research shows that when someone who has access to the internet needs something, they search for it on the web. The percentage that does so depends on the product, but it is roughly between 70 per cent and 95 per cent.

Sadly, if you are a company or sole trader with an online presence, you are one of hundreds or, in some cases, thousands of firms trying to be found online. The only way to ensure you are the one people find is to get your SEO strategy right. Given that over 66 per cent of all searches in the English language are carried out using Google, your SEO strategy needs to be Google friendly.

 

Beating the Google Algorithm 

The problem is that Google is constantly moving the goal posts. They are continuously tweaking the algorithms they use to determine which website has the information searchers are looking for. This means that an SEO strategy that is Google friendly today may stop working tomorrow.

The best tip is to seek professional help. A Search Engine Optimization (or SEO) specialist has a much better understanding of what works now than you could ever have.

However, if you are on a tight budget, you may not have any choice but to do your own SEO. Luckily, there are still strategies you can use that have worked for years and are not likely to stop working in the future. There have always been certain things Google have rewarded.

Content is King

Google really does reward good content. Make sure that your website contains information that will really help your customers.

Try to turn your website into an authority site. Sites with plenty of pages relating to a subject automatically look important to Google.

However, be careful not to duplicate pages on your site. Google penalizes sites which have duplicated content on them.

 

Keep Your Site Fresh

Refresh your information regularly. Doing this ensures your site is up to date and gives Google’s bots new information to find.

Add video and images to your site. Google likes to see a balance between text and other information on websites. Make sure you label videos and images using relevant keywords to get the most out of them.

 

The Role of Keywords

The phrases you use on your website are what tell Google’s bots what your site is about. You need to sprinkle each page of your website with relevant phrases known as keywords.

However, use them carefully – too many on one page and Google will penalize you. Put your main keyword in your page title, first paragraph and last paragraph. That is enough for a 300-400 word page. For every additional 125-150 words, add another occurrence of that keyword.

The more pages you have on your website, the more keywords or phrases you can target without Google slapping your site down.

 

Linking Internally & Externally

Last, but not least, are links. Link the pages on your site to each other properly. Google likes it and people will stay on your site longer if it is easy to navigate. Get other people to link to your website.

However, when it comes to backlink quality is far, far more important than quantity. The likes from Facebook, Google+ links and other social links are very powerful, so target them.

 

About The Author – Amy Harris is a writer for Expert Market- which offers a free service to businesses, providing a sourcing tool for finding office equipment and business services (such as cheap post in the UK). She enjoys helping assist businesses in sourcing products and services at an affordable rate.

 

/3 Comments/by

The Bloggers Guide to Practical Link Building

LinkBuilding

Let’s do some practical link building. We all know we have to do link building – but how do we start? Okay let me tell you what to do to get started. Are you ready? I hope you have some coffee in your cup? Okay – 3 2 1 go…

 

First thing first

Understand your own site first. Why does somebody want to link to your site. If you don’t know that, you will get into trouble very soon.

So a catchy blog post title is very important. So start going to www.linkbaitgenerator.com and get yourself a catchy title for your post.

 


LinkBaitGenerator

 

So let’s start with the people that are already linking to you. Go to Google and type in link:domainname.com


googleadwordslogo

Write down on a paper (yes I said paper lol). What kind of sites are linking to you, why do they like your posts, check out the anchor text they use, do they link to other sites too (they are your competitors).

 

 

Now it’s time for your strategy

Now its time to understand who is linking to our competitors. Who are your main competitors. Who are making backlinks to them, get their anchor texts and compare the anchor text to yours. Do you miss some catchy titles?

There are many free websites on the web that can help you checking backlinks. You can try www.backlinkwatch.com

 

Backlinkwatch

 

First check out the websites that are linking to both you and your competitor – that will make your list a little shorter and more manageable.

So now you know about your own site and about your competitors’ sites. Do you still have some hot coffee in your cup? Ready for more?

 

 

Time to get the links NOW

Now go through your lists. Your competitors, your link opportunities, who is already linking to websites like yours, who else are they linking to. Make a top 10 list or top 20. Write them down on a piece of paper. Not in a word-file or excel-file. I want you to see them on your desk.

Now it’s time to do some keyword research. If you are selling used cars. To get high ranking you need to get links from websites with high PageRank, high traffic sites. I would do a search in Google and write down which sites you want links from.

You will have to think as the customer looking for something. So if you are selling used cars – what are the customer searching for?

I would think – used cars – max 3 years old cars – Ford – Toyota – blue cars – cheap cars -quality cars.

You see a lot of opportunities. To get ideas for keywords you can use Google AdWords Keyword Tool (we all love Google AdWords Keywords Tool don’t we) or maybe Wordtracker.


wordtracker

 

 

Now make the link building plan

Okay now you know your own site, you have to catchy titles, you know your competitors, you know your link opportunities.

I would do 1 hour a day making link building. So every day from 9 to 10 am you are going to take out your piece of paper. Go to the website you want links from. Get in contact with them and make it impossible for them not to link to you.

It can be sending them an article, writing on their blog, let the webmaster know about something you can offer to the sites customers etc..

And you will see in a month’s time you work will pay off.

This is tomorrows marketing guys 🙂

 

Wish you all well… Have a great day all

Best regards Henrik

 

/2 Comments/by

6 Shockingly evil things about what to do

Shock

Now easy guys – don’t be to shocked.

 

Okay maybe you are like me. Maybe you have a website or a blog. Like me you are writing an article and really love your stuff – right?

But .. now what. How do you tell people around the world that you have just made this amazing text.

Well I will tell you what I am doing. (and by the way I will keep this article updated – so if you have any good ideas for me let me know :))

But remember writing your article is just half the job. If nobody is reading your post its not so funny – right?

 

Writing the post

Write something awesome. Something interesting. I am using www.LinkBaitGenerator.com. It gives me a great headline. Something that will make the people curious (I hope).

 

Tell the world

Okay first use the social media. I am using groups that are interesting in SEO on www.linkedin.com. So join some groups on LinkedIn.

Then I go to twitter. Post you article on www.twitter.com. Let people know you have made a new post. Of course you have to get a lot of followers and get into some lists. Go to my article about the piratical stuff called “Lets get practical – no more talk” where you can get some good advice.

Also remember Facebook.

By the way I hope you have a share bar on your blog or post. If you don’t have that – make it NOW.

Do you know other social groups then use them to tell about your new post 🙂

 

Article Marketing

Submit your article to directories like E-zine Articles http://ezinearticles.com and Go Articles http://goarticles.com. I will do a longer post about Article marketing later on. Its a great way to get your messages out and to get backlinks 🙂

I have found this list – please let me know if you know other great directories. Thx. Choose the ones you like. But get your post out 🙂 Don’t spend all your energy submitting to directories – but pick out 4 or 5 of them and send your article to them. Remember to send to both do follow direcctories and no follow directories.

Do follow directories:

www.triond.com
www.infobarrel.com
www.evancarmichael.com ‪
www.upublish.info/
www.articledirectory.com ‪
www.snipsly.com
www.sooperarticles.com ‪
www.abcarticledirectory.com ‪
www.articlenexus.com
www.articlecompilation.com ‪
www.articlerich.com
www.articlewheel.com ‪
www.thefreelibrary.com ‪
www.ezinemark.com
www.selfgrowth.com ‪
www.vnrao.net
www.amazines.com ‪
www.guidemegreen.com ‪
www.articleclick.com
www.flixya.com
www.ezinearticlebarn.com
www.work.com
www.ideamarketers.com ‪
www.articlebiz.com
No follow directories:

www.bukisa.com
www.associatedcontent.com ‪
www.searchwarp.com
www.seekingalpha.com ‪
www.articlemonkeys.com ‪
www.americanchronicle.com
www.americanchronicle.com/spool/login
www.thefreelibrary.com
www.ezinearticles.com
www.knol.google.com

That should give you work for an hour or two 🙂 But again don’t spend all your time on directories. In the good old days (read 3 years ago) it was a little more important then now. But on the other hand don’t forget to do it – right?

 

Guest Blogging

Go to other websites like yours. Make comments. Get into some discussion about your tropic. Remember to link back to your article where it is relevant.

 

Guys I need help here… Give me some advices did I forget something? If you know any good directoriees for article submissions let me know – thx..

Wishing you a great day.

Best regards Henrik

/7 Comments/by