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Link Building in 2014: What Kind of Links Should You Build for Your Website?

Link building is done for the sake of Google, since if you are doing it for the Bing/Yahoo alliance then they may as well join the rebel alliance and await a daring rescue by Ewoks. The tips you are about to read on this article are also for Google.

 

Google wants something to be useful

The buzzword for the decade is “useful” and Google are still on that useful trip. First your website had to be useful, then its content did, then your exterior content did, then your URLs did, then your anchor text, and now your backlinks have to be useful.

Google don’t seem to realize that we create websites because they are supposed to be useful for us. Still, Google now wants your backlinks to be useful. They are well aware that you create backlinks in order to improve your SEO (Search Engine Optimization), but now they are saying they are sick of people just putting backlinks anywhere and they want them in places where they are useful.

 

Link-BuildingCreate a long-term benefit from your backlinks

This is the cheesy carrot way for Google to say they want you to pander to your target audience instead of just anybody. The notion is fair enough, but they sound pretentious when they say it. They want you to create a backlink profile and they want you to have long term goals in mind. The long term goal should be to attract your target audience and yours alone.

 

The theme of the website linking to you does not matter as much

This is the snippet of information that had to be checked twice. Now Google are saying that the theme of the website you link from is of no consequence. No doubt some time in the future one of the engineers will post something clarifying the process.

One assumes that what they meant was that if you run a pork lovers website aimed at people who actually have souls, then it is okay if you link from a website about shoes, if that website happens to have a sub section on how bacon is simply delicious and how it makes you live longer despite Jewish propaganda that it does not.

So, do not take it as a swipe saying that the theme of the page you link from is not important. Take it as a sign that the overall theme does not matter but the pages you link from do.

 

Get links from authority sites

This is not a new thing. We all know it is better to get a link from a site that is established and well attended instead of from a new website that is scarcely attended at all.

 

Get links from websites in your niche

This is older school advice that is still relevant in the year 2014. It is better to get links from websites that have your niche audience in mind. It is more a matter of common sense in the same way you know that picking your teeth with a live parrot’s beak is not a great idea. If you can get links from websites that attract the same type of viewer as your website, then you are in a better position to attract said target audience. This also plays into the long-term backlink profile stuff too.

 

Use social media to gain attention

They don’t want you to do it for social media links because Google says they are not worth anything, but Google are friendly but vague so don’t trust that little snippet. They say you should use social media in order to draw attention to your content so that other people will willingly link to it. That way you get your links but you get them from people who are interested in your website (organically).

This concept has never really reconciled with real life. For example, if a fan of your gardening website decides to link from his website about matchboxes, then how does that help your SEO in any way? The most unpredictable backlinks are the ones that come from complete strangers and yet for years Google has said the organic links are the best ones.

 

Get backlinks from “real” sites

Yes, somebody in the Google stratosphere won 100 points in the game called “Google vague” by saying we should get links from real websites. Vagueness aside, the mind boggling way that the tip may be interpreted is enough to give a nun a nose bleed.

One can only assume that they meant get links from websites that have long term goals and are maintained instead of from websites that were content management system built in a day and that are soon to be forgotten until their domains expire.

 

Author’s bio – My name is Sonia Jackson. I write for http://www.royal-essay.com that provides well-written and quality essays and research papers for college and university students.

 

 

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20 really cool and creative error 404 pages

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Get inspiration to your next 404 error page here. 20 really cool and creative error 404 pages. And remember to do some SEO work for your 404 pages too.

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Link Building Without Magic

The search engines don’t like the link building tools. They want our website to look natural right? I have been searching and searching for some magic link building tool. But I never find any magic tools out there. Let me present a really great way to get your backlinks from sites relevant to your keywords. You are going to use Google (or one of the other search engines) – so no magic. It’s all manual work no link building tool.

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New Infographic: Multi-Platform Internet Behaviours. Tablets now driving online content consumption

imageI am very happy to show you all this infographic. It shows how 36 key Internet behaviours play out across mulitple devices.

Its all broken down into four key categories: Social, Publishing, Content and Services/App.

And yes Tablets now driving the online content consumption.

It’s made by the guys at GlobalWebIndex. Click on the picture to see it larger.

Enjoy, Henrik

 

 

 

 

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White hat methods to build backlinks to your blog

whitehatSEOLet us start with a few definitions. Firstly you have SEO, which stands for Search Engine Optimization. This is the process of making your website more search engine friendly.

If you use SEO techniques and apply if you optimize your website, then your website will become more search engine friendly as a result. This will make your website more likely to feature highly on the search engine results page.

SEO that is done according to the advice given by Google is going to make your site more search engine friendly. Doing this is often called White Hat SEO, as it is the opposite method to Black Hat SEO.

Google set out a bunch of guidelines for making your website more search engine friendly, and set out a different set of rules for the things you should not do. If you purposefully break these rules or try to manipulate the search engine, then you are using Black Hat methods.

There are quite a few Black Hat link building methods that Google does not like. The ones that are left over are White Hat SEO methods (even though Google has never been too candid about the best link building methods).

 

Submit articles to article sites

This is the most efficient and search engine friendly way of getting links via white-hat methods.

There was a bit of concern that linking from such websites would cause problems because Google was punishing them, but this was a misunderstanding.

Google only punished the sites that were content farms, where there were lots of poor quality articles that were there just to create links. Legitimate article sites such as Squidoo, are very search engine friendly, and are a great place to get legitimate and followed links.

You can also write your articles so that they are relevant to your website. This will make your links from the articles more powerful.

 

You can try guest blog posting

This is the second best method of getting backlinks via a white hat method. This is because blogs have the potential to create some very useable and very powerful links to your website. These links will also help your website SEO.

There are however a few downsides to guest blog posting.

For example, you need to upload articles that are relevant to your website, but that then means finding a blog that is relevant to your articles. Many blogs will reject your guest posts or will just plain ignore you.

Getting someone to agree is time consuming, plus once it is posted, you will have no control over it at all. This means that the link may be removed without notice, and that the blog may take a big downward slide which may passively affect your blog or its SEO (as your link becomes dirty).

 

Submit to paid link directories

Link directories are pretty much bad things, but there are still a few kicking around that are not punished by the search engines.

These are link directories that people are supposed to use.

So, you will be expected to give a link (or more) and a description of your business or service.

The links you buy from these sites are usually followed by Google, and are not seen as Black Hat SEO, since you are not technically paying for the link, you are paying for the advertising, and the link is acting as your contact information, the same as if you had left a phone number or address (which many will also allow you to do).

 

Link from your own websites and blogs

There is nothing stopping you from linking from any other your other websites or blogs. And, why not ask your friends if they will link to you too, and you can link back to them.

There are rules against asking other people to link to you as a favor, but so long as you ask in private and do not declare it on your website, then you will be fine.

Google does not like it when you solicit links, but if you arrange a few reciprocal links through personal contact with people, then how is Google ever going to find out.

Reciprocal links are not bad things, and Google will not suspect that you are arranging them unless most of your links come from reciprocal links.

 

Bio: This is a guest post by Kate Funk, an occasional guest-blogger and a full-time online tutor. She currently represents rushtutor.com which provides homework help online for everybody who needs it.

 

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What should you expect in the next few months in terms of SEO for Google?

MattI just found this interesting video from Matt Cutts from Google talking about what will happen the next few months in terms of SEO for Google.

So make a cup of coffee and enjoy the next 7-8 minutes. Best regards,

Henrik

 

 

 

 

 

 

 

 

 

 

 

 

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How to “Steal” Your Competitors Traffic

SpyPicI want to show a really awesome technic about how you can steal some of your competitor’s traffic and get higher ranking. And the best part is that it’s free.

I am not using any magic or black hat strategy. Yes all is white hat – and still you can steal some traffic to your own site.

Maybe your boss has asked you these questions –where do we get high quality links? How many do we need before getting our high ranking?

With this technique you can very easily and secretly check out how and why your competitor is getting their traffic.

So grab your coffee … ready?

 

Step 1) The James Bond step
First we are going to play a spy. We need to know why and how your competitor is getting all the traffic.

So we are using some reverse search engine technique.

So I am going to put on my eyeglasses. Well I will need some help from the free software called “SEO SpyGlass”. Just type “SEO SpyGlass” into a Google search and you will find it. Download it so it’s ready for use.

 

Step 2) Find your competitor
I have this website www.SeoCustomer.com – and this is a blog about Search Engine Optimization – so I want to outrank the website www.Seroundtable.com.

You can also just find a top-ranking competitor and try to understand why they are ranking so well.

 

SpyGlasses

Step 3) Time to spy

I will write www.seroundtable.com and click next. Now the software will collect search engine data for that website. I will just take a minute or two then you are done.

 

 

 

 

SpyGlasses

When it’s done click finish – and say yes when it will ask you if you would like to update your project for backlinks factors now.

If the website you are checking has a lot of backlinks this step can take a few minutes. So get yourself a new cup of coffee now.

 

 

 

 

 

 

Step 4) Investigate your results
Now it’s time to check out the data we found in step one.

SpyGlasses

Now you can see the backlink page, the anchor text and much more relevant data.

 

 

Step 5) Knowledge is power
Now you have the power in your hands. You know which websites that are linked to your competitors website. So now it’s time for some dirty work.

Check out the websites on the list.

Some of the websites could be some kind of an industry list with company names. So be sure you are on the same list.

Maybe there are some blogs where you also can make a comment.

Maybe you should write an email to the owners of some of the websites and ask for a backlink to your website – because you have some relevant information too.

Well I will have to check some of the backlinks now …

 

Grab this præsentation from Slideshare

 

Free SEO Guides for you
Did you grab my free Complete Seocustomer Guides with a lot of tips and tricks about SEO, SEM, Social Media Traffic and Link Building?

 

Have a great day out there..
Carpe diem,
Henrik

 

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Top Link Building Strategies for New Sites

TopLinkBuildingStrategiesThis article is for new websites on the assumption that new websites will not have any previous web presence and do not yet have an online presence. Organic links come from other people, and are often due to a website’s online reputation, its use, its popularity and its current content.

As a new website you will not be able to leverage any of these factors (at least not in the early stages), which is why all of the tips on this article can be actioned straight away.

 

Article sites

These are sites that allow you to upload articles and link from them. They do not have a massive page rank, but do still offer links that Google and the others will pay attention to. Many of them do not have very strict rules about content. Some of them do not even check your content for accuracy. There are a lot of them, so try to find ones that are popular.

 

Guest blogging

You can post a guest blog post on someone else’s blog/website. They get free content for their blog and you get a link. The only problem is that the more popular the blog is then the less likely they are to allow you to guest post on their blog. However, there are so many of these sites that you can upload a fair amount of content if you do not mind a fair amount of rejection before getting what you want.

 

Asking your friends to link to you

If your friends have blogs and websites then ask them to link to you every now and again. You can swap links with them for a mutual SEO benefit. Your friends are less likely to ask for things in return for links, and are less likely to tell you to go away when you ask for a link. This could work to your benefit if your friends have high-ranking websites or blogs.

 

Cross website linking

If you have more than one website or blog then you have no excuse for not cross-linking them up. You can link them as many times as you like, but be aware that Google may not like it if you link from too many pages (it may be seen as over optimization).

 

Blogging

Setting up your own blog, adding to it, maintaining it and growing it is a hard task. However, you can add some very targeted content onto your blog and link it to your website for an SEO boost. If your plan is to set up and run a blog anyway, then you have little excuse for not linking from it. You do not have to link from every post. But do try to link from the pages that are related to your websites content.

 

Social media begging

Go on social media and whine, beg or coerce. People will tell you that this method is ineffective and will get you a bad name, but so many people are doing it, that there has to be something in it.

 

Forums

Linking from Google-followed forums is not a bad idea if you go about it the right way. Firstly, you can fail if the forum is not followed by Google, because no amount of links will make a difference. The second way you can fail is if you tick-off the forum master and have week’s worth of posts removed.

 

Author’s bio – My name is Sonia Jackson. I represent the Australian web-site www.essay-bag.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules of the universities and colleges in Australia.

 

 

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Link Building Strategies For 2013

DV1089014Link building is one of the most effective strategies that can help drive more traffic to your website which makes it more successful.

Most website owners take this lightly posting any links that they may find on their way which end up bringing negative results. To see positive results in 2013, some of the strategies that you can adapt include:

 

Create linkable assets
Content still remains king if you want to attract the right kind of links.

As many businesses turn to content marketing, coming up with top notch quality is one of the most effective ways that will help you stand out of the crowd. This should be the type of content that viewers will want to look at and end up linking to.

Some of the features that you should include in the content are: videos, info-graphics, online calculators, lists and useful widgets among many others.

Make sure you do your homework thoroughly to find the best ones to be included in your content. Study competition to find out what they are using to make the tick and come up with strategies that will help you become an industry leader.

Share
The secret to attracting more people to the site is to make sure that you share it wide enough. Ensure that all your friends as well as relatives know about the site and request them to tell other people they know. Social media can also be used as a platform for effective link building.

Create accounts on various platforms like Twitter and Facebook in order to penetrate into a new market. This way you will not miss a number of people who will be interested in what you do to get high quality links for your site.

 

Build healthy relationships
Look for interesting bloggers, journalists and free-lance writers who come up with top notch sites and create healthy and strong relationships.

This can help you find loyal customers for your business as word of mouth is something very valuable and you cannot put a price on it.

This is a proven method of natural link building where you can get free links that will help your business at the end of the day.

Don’t restrict yourself to bloggers who write things that are related to your site as it is also recommended that you look for the ones with most reach and influence.

Take time to find individuals who are well connected, write on various blogs as well as industry news sites and have achieved a large following of real and not fake people on social media.

 

Develop link resource database
One of the most common problems that organizations face when working with multiple link builders is assisting people in discovering new methods of connecting with effective link building opportunities.

If you are working with different link builders they are supposed to consult with each other to find the perfect solution for you.

It is important to avoid the ones that use the same resources for all their customers as this will obviously not work as Google will discover sooner or later what you are up to.

 

Author Bio: Blogger who researches and talks about the latest link building strategies for the Integrity SEO

 

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How to Rock your Website and Get Traffic Now – step by step

I just made this Infographic to give you all a step by step guide how to rock your website. You are all welcome to put this Infographic on your site as long as you link back to SeoCustomer.com – I love to get backlinks too.

All the best to you.

Henrik

 

How to Rock your site

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