Google has been consistently working hard to maintain its reputation as the world’s leading search engine.
First it was the Panda and now it is the Penguin update. The Google Penguin sets more stringent rules for any page that wishes to be ranked. The launch of the original Penguin resulted in tremendous confusion among SEO experts because the adjustments resulted in drastic falls in rankings.
With its latest update released earlier this year, Google Penguin 2.0 aims to track down websites that employ black-hat SEO techniques and eventually penalize them for it. So far, most SEO experts feel that the easiest way to survive these changes is by making your website more compelling and worth visiting over and over.
How to Survive Penguin 2.0
1. Focusing on Integrating Natural or Real Links
With the latest update in Google’s search algorithms, you must focus all your attention on integrating natural or real links. It is also important that you set real link parameters. Avoid buying and creating links from websites that are not related to yours.
Also, avoid building links that lead to your target page but are “spammy” in nature or come with little integrity. Also, it is best to keep your link optimization exercise under control by being conservative about the use of anchor texts and unnatural link-baiting. We will discuss this in more detail below.
2. Acquiring a Deeper Understanding of the Nature and Profile of your Website
If you are having a tough time accomplishing this on your own, make use of applications which help you in achieving brand integration. There are applications which help identify external pages which can be legitimately linked to your website. This can help you save time and assist in performing a quick analysis of the pages and domains that link back to your website.
You can also find applications that help detect low-quality links that have a negative impact on your page rankings. It is important that you perform regular clean-ups to get rid of all bad links.
3. Creating Valuable Relationships Online
No amount of link-buying can help you with creating meaningful relationships online. If you wish to survive Penguin 2.0, it is important that you develop partnerships with relevant sites that are known to offer quality content. One meaningful back-link is always more effective than ten that are irrelevant. Strategic online partnerships are a great way to fight all kinds of algorithmic changes. Even if more Penguins are introduced on the search engine, your valuable relationships are here to stay.
4. Removing the Spammy Pages from your Website
In addition to getting rid of external links that take you to spammy content, it is also important that you maintain a certain amount of vigilance with respect to internal cleaning of your own pages on a regular basis.
5. Implementing a New Campaign for Inbound Link-Building
Consider starting from scratch with respect to your link-building campaign. Associate with only those pages that have won Google’s trust. This can prove to be quite helpful in improving your search ranking.
In spite of all the confusion and chaos around Google’s Penguin 2.0, it is a fact that these updates come in good faith. It is the aim of Google to make sure that Internet users are able to gain access to high-quality content every time they log on. It is thus important that, as an online marketer, you play by the rules and focus on quality.
Webmarketing123 is a California based seo company that offers global internet marketing services such as SEO, PPC and SMM.