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Project Revenue for Keywords Before Undertaking SEO Process

Revenue for keywordsUnfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.

For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?

Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.

The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.

 

Build Up Your Data

You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.

Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.

Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.

You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.

 

Convert Your Visitors

Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.

Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.

The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.

 

About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.

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3 Simple SEO Steps to Double Your Traffic

blackYou might know this situation – you have a website but you need more traffic.

Well I think every website owner knows about this. I found this strategy – and people told me that this strategy has doubled their organic traffic overnight. So it might work for you also.

The strategy is to take your most viewed pages and give them an update.

You don’t have to work for weeks to get backlinks – it’s all done on-page.

In fact it’s like going back to the basic SEO. A lot of pages and website don’t have the basic SEO for their pages. So working with the basic will help your traffic. You do remember the SEO pyramid too?

But no more talk – get some coffee in your cup and put your favorite music on (I think I will listen to Earth Wind and Fire… Or maybe Paul McCartney).

1. Step – check up your meta tag
First you pick up the 10 pages of your website with the most page views. You can go to your Google Analytic and check that out.

Take the standard Report and choose the last month. Go to Content / Site Content / Pages. Here you will find your 10 most viewed pages.

Here you can see my top 10 pages.

GoogleAnalyticPageviews
When you focus on the top 10 pages you will pick the pages with the most effect for your traffic. But later on you can do the same with the rest of your pages.

Now for each of your top 10 pages you will need to find your URL, Title Tag, Meta Description and Header.

 

 

 

Let me give you an example here:

  Current Version New Version
URL www.used-cars.com/34tpo/d www.used-cars.com/Ford/2010
Title Tag Home – used-cars.com Used Ford cars, best quality cars, cheap used cars in town at used-cars.com
Meta Description Home page – Contact Us – Products – information Get updated information about our quality used Ford cars with a certification guaranty. Check out our great deals.
Header 2010 cars Used Ford Cars 2010

 

You get the idea. You might find that many of your old pages have “URL” with no keywords but only some strange number or letters.

The “Title Tag” might never have been checked before and your keyword should be mentioned in the title tag.

The “Meta Description” should tell the people searching what your page is all about and why they just have to go and check it out.

And of course your header should contain your keyword.

 

 

2. Step – On-page optimization

Now go and do a normal SEO report on your pages for your keywords.

For each of your top 10 pages you will make a report. In most of the SEO software you will write your URL, your keyword and the search engine – and it will tell what you need to do on-page to optimize your page.

IBPI use “Internet Business Promoter” but you can also use the software from SeoMoz or a lot of other software.

Most of the software will give you some advices about what to do to optimize your page for your keyword.

Okay – you still have your coffee? We are almost done now.

 

 

 

 

 

3. Step – submit your sitemap and RSS feed to the Webmaster Tools

Google Webmaster ToolYou can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you have submitted it – Google will find any errors or other issues your site might have. And you will have to correct the mistakes.

Well that was it.

I think it will take you around a day to make this work. And when you do it with your top 10 pages you will get the most effect out of your work.

Now check up on your traffic… Some people have doubled their traffic using these easy basic SEO steps.

 

 

Free Marketing Giveaways
Remember to grab the Complete SeoCustomer Guide 2011 and 2012Q1 – 180+ pages with tips and tricks for your SEO, SEM, Social Media Traffic and Link Building – and yes it’s free.

 

As always.. Carpe-diem

Henrik

 

 

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How to Use Google Analytics to Find Longtail Keywords

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LongtailKeywordsGoogle Analytics is perhaps one of the most ideal assessment tools for startups, who wish to make it big in the online marketing realm and appear as a challenging competitor to its rivals.

The records, metrics and the array of valuable information the analytics provide can truly improve the performance of a website.

Apart from the information on the number of page views, traffic, and others, Google Analytics also provides precious information on the Keywords, which when tracked and implemented efficiently can bring about beneficial results.

So before we proceed further, let’s just see briefly about keywords, and what they mean in SEO.

 

A Quick Introduction to Keywords

In SEO, keywords are of two types – Longtail & Head Terms.

 

Head Terms

These are non-specific keywords, which the users type in to get generic results. For instance, a user looking for a laptop will reach in his search engine by directly keying in the term ‘laptop’. This is more open and throws in a number of options to the users.

 

Longtail

Longtail keywords are search terms that contain a tiny phrase of about 3 to 5 words.

These are specific in nature and help the users to refine their search results and get closer to what they are looking for.

In the same example as above, a user who is specific about his requirements will type ‘Laptops below $500’ in his search engine. The phrase ‘Laptops below $500’ is termed as longtail keywords.

 

Perks of using longtail keywords

  • ü  They are less competitive, since they are specific
  • ü  They constitute about 70% of the web traffic
  • ü  They produce higher conversion rates, because the user knows what he wants

Now that we know the importance of longtail keywords for our website and content, it’s time to capitalize on them and reap the benefits. So, let’s get started.

 

Using Google Analytics to Find Longtail Keywords

I. Login to Google Analytics and set the timeline to about 3 months, for a detailed information

II. Reach the ‘Content’ tab , present on the left portion of the page, beneath the dashboard

III. Now select the ‘Top content’ tab. This will display the pages in descending order, or in simple words, based on the number of times they are viewed

IV. Select the page for which you wish to analyze and determine the keywords

V. Notice the option ‘Entrance Keywords’ on the bottom right corner of the page and click on it. This option will display all the keywords that were used by the searchers to reach that particular page you’ve chosen

VI. Now explore through the keyword list and gauge if you have used them already in your articles or web content. If used, ignore them and proceed to the next. In case if you haven’t select a few keywords, which you think have a potential, and set them aside

VII. Now, zero-in from the hand-picked keywords, after carefully analyzing the following factors

a) Choose only the keywords that are relative to your website and/or niche

b) Also factor in the number of page views the keyword managed to convert

c)  Take into consideration, the duration spent on that particular page. This indirectly signifies the relevancy of the keyword and assists you in coming into a conclusion. The longer the duration spent on the page, the relevant the keyword and the information was and vice versa. However, there is a restriction that the amount of time spent may also be due to the length of the article. So, consider even this and zero-in on your keyword

 

So, that is how we determine new longtail keywords and make the most out of Google Analytics.

Implementing this will surely bring about a commendable change in the derivation of website traffic.

So, make use of Google Analytics to the optimum, try out new longtail keywords in your articles and content and witness the traffic your website soaring high, this 2013!

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages

 

 

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What SEO Strategy is Google Friendly?

WordArtA Needle in a Haystack?

In the modern world, marketing yourself online is vital. Research shows that when someone who has access to the internet needs something, they search for it on the web. The percentage that does so depends on the product, but it is roughly between 70 per cent and 95 per cent.

Sadly, if you are a company or sole trader with an online presence, you are one of hundreds or, in some cases, thousands of firms trying to be found online. The only way to ensure you are the one people find is to get your SEO strategy right. Given that over 66 per cent of all searches in the English language are carried out using Google, your SEO strategy needs to be Google friendly.

 

Beating the Google Algorithm 

The problem is that Google is constantly moving the goal posts. They are continuously tweaking the algorithms they use to determine which website has the information searchers are looking for. This means that an SEO strategy that is Google friendly today may stop working tomorrow.

The best tip is to seek professional help. A Search Engine Optimization (or SEO) specialist has a much better understanding of what works now than you could ever have.

However, if you are on a tight budget, you may not have any choice but to do your own SEO. Luckily, there are still strategies you can use that have worked for years and are not likely to stop working in the future. There have always been certain things Google have rewarded.

Content is King

Google really does reward good content. Make sure that your website contains information that will really help your customers.

Try to turn your website into an authority site. Sites with plenty of pages relating to a subject automatically look important to Google.

However, be careful not to duplicate pages on your site. Google penalizes sites which have duplicated content on them.

 

Keep Your Site Fresh

Refresh your information regularly. Doing this ensures your site is up to date and gives Google’s bots new information to find.

Add video and images to your site. Google likes to see a balance between text and other information on websites. Make sure you label videos and images using relevant keywords to get the most out of them.

 

The Role of Keywords

The phrases you use on your website are what tell Google’s bots what your site is about. You need to sprinkle each page of your website with relevant phrases known as keywords.

However, use them carefully – too many on one page and Google will penalize you. Put your main keyword in your page title, first paragraph and last paragraph. That is enough for a 300-400 word page. For every additional 125-150 words, add another occurrence of that keyword.

The more pages you have on your website, the more keywords or phrases you can target without Google slapping your site down.

 

Linking Internally & Externally

Last, but not least, are links. Link the pages on your site to each other properly. Google likes it and people will stay on your site longer if it is easy to navigate. Get other people to link to your website.

However, when it comes to backlink quality is far, far more important than quantity. The likes from Facebook, Google+ links and other social links are very powerful, so target them.

 

About The Author – Amy Harris is a writer for Expert Market- which offers a free service to businesses, providing a sourcing tool for finding office equipment and business services (such as cheap post in the UK). She enjoys helping assist businesses in sourcing products and services at an affordable rate.

 

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Top 5 Advanced eCommerce SEO Techniques that Works

eCommerceImageSearch engine optimization is critical for any eCommerce business. The only way to convert sales is to increase the number of hits your site gets.

A good way to increase web traffic and the number of hits your site gets, is to boost your ranking for the search engines.

Here are 5 advanced SEO techniques for your small eCommerce business.

 

Identify Keywords

You will want to make a list of all the keywords you think associate with your business. Once you’ve compiled the list, go back over it and check it against Google Analytics for search ranking.

Focus on the keywords that have the highest ranking but also less competition, so that you have a chance to compete. These keywords need to be integrated into your website content.

 

Make Sure Your Website is Optimized

Web site optimization involves making sure the keywords you’ve identified are embedded into the Meta data of your site. Additionally, you’ll want the individuals responsible for maintaining your site to be sure that links are maintained, the site is indexed properly, and there’s a sitemap.

If you don’t already have someone who’s familiar with these techniques, you might want to consider hiring a contractor to give your site an SEO overhaul.

It will be worth the cost in the long run.

 

Start a Blog

Rich content is not only going to attract and keep visitors to your site, if it’s filled with keywords, it’s going to also improve your search ranking.

You will want to create blogs around the keywords with the highest rank.

Be careful not to keyword stuff, a term that refers to nonsensical text that is filling up a site strictly to improve search rankings.

You want to intersperse keywords but keep your audience engaged and moving towards closing that sale.

 

Create a Back and Forth Flow with Social Media Sites

Make sure you have embedded social media buttons for Facebook, Twitter, and others on your website.

You want to provide visitors with the ability to promote your website and business with a simple click of a widget/button.

These tools can be downloaded from their respective sites and placed directly into your site’s code.

Additionally, you will want to promote your blog, content, and products on social media all while providing links back to your site.

Traffic flowing to and from social media has become a focus of Google’s latest search algorithms and will really boost your search ranking.

 

Think About Localizing Your Keywords/Business

Competing with huge, multinational corporations for page rank on the search engines is an exercise in futility.

You might, instead try and focus on a region, city or location to capture related searches and improve your page rank.

Instead of “tool sales” try using something more specific like “Northeast tool sales” or even “Boston tool sales.”

After applying these techniques, you are certain to see an improvement in your search ranking and web traffic.

It’s recommended that you utilize some sort of reporting or analytics for your site’s traffic so that you can constantly tweak keyword usage, site content, and different strategies.

SEO is not an exact science and should be a constant work in progress.

 

About the Author – Rowena Kang is a writer and the Director of Content for the Morgan Law Firm, an Austin, Texas divorce firm. Please visit the Morgan Law Firm Blog for additional content.

 

 

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Reviewing the SEO of your site in 6 Steps

StepsSEOThe optimization of our website is the easiest part to learn SEO. But despite being easy, sometimes we get it wrong. Also easy does not mean at all that it will be easy.

Let’s see a list of tasks when analyzing the optimization of our website:

 

Step 1. Right choice of keywords

All SEO process begins with the choice of keywords; we must bear in mind that a poor choice of keywords can lead to months of work completely useless. You have to check if the selected keywords are feasible and if we’re getting performance should position them.

  • Relevance: There are terms that are more related to our business than others, it is important to prioritize the most related to our business.
  • Importance: There are terms that link to products or services much more important than others in the face of sales, we must be clear that the terms we have prioritized are most important.
  • Conversion: Of all the terms, we will be more on influencing the action of purchase by the customer.
  • Search Volume: It’s obviously an important factor, but we must always take into account the difficulty of positioning the word, his is finding the proper relationship between ease of positioning and volume.

 

Step 2. Ensure that the keyword and page fit.

Once we have reviewed our terms have value, you have to look reaction between these terms and the content of our website. They have to fit perfectly.

The normal thing is to create a page for each keyword attack, but among all pages must be a link.

 

Step 3: Integrate the keywords in the content 

Content at first should be written directly by an expert of the company, then you can pass review by a specialist writer or SEO copywriting, to integrate it with the keywords you will attack that page. In doing so the process is the best way to integrate keywords naturally.

After entering the text, we should analyze the following factors:

  • Using Keywords: Ensure that occur naturally and there is an appropriate balance should not spend 6% of the content.
  • Headers: Must be informative and related anchors not keywords, if keywords naturally fit then go ahead.
  • Title page: The title has to have mandatory keywords, including a logical statement.
  • Meta Tag Description: The contents of this tag appear in the Google search results, it is important in order to attract visitors to write appropriately in clear our services as attractive as possible.
  • Voice: Whole site must have a common style, we should not have a page-oriented hard sell with lots of text and other news commenting.
  • Active statements: You have to use words to incite the visitor to perform an action such as purchasing a service, “do not let him get away” “unique opportunity, buy now”
  • Attractive images with ALT attributes and title: It is often easier to get in the top results of Google with images. When the search is a product, such as “ceramic mask” the first results are the images of that name and title, so it is important that our images, in addition to attractive, take the title and ALT tag keywords or related content with our image.

 

Step 4: Revision of the usability of the web

We’re not talking about whether the text is appropriate in this section, but the ease of use and navigation of our website. It is important that all major sectors of our website are very clear and you can navigate between them easily and clearly.

It is important to always type a path or breadcrumb breadcrumbs of our site that make it clear in that section of our website we are.

 

Step 5: Review SEO

Although it seems a bit late, is the right time, when the text is written and SEO work Reaction created content. It’s time to see if the placement of the keywords is correct and balanced between pages.

 

Step 6: Approval

Before publishing the page would be advisable to pass it to an expert SEO copywriter to ensure that we have not changed too much the original idea and still retaining the right proportions.

To improve its position in Google we recommend following these guidelines.

 

Author – This article is written by Tony Dan  from Backlinksvault and Backlinksindexer

 

 

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SEO the Porter Way

Do you know Porter’s 5 forces analysis? It was developed by Michael E. Porter of Harvard Business School in 1979.

Everybody who has read or studying marketing ever since, knows about this analysis and has been reading about it. Most of the marketing people are also using it to determine the competitive intensity and the attractiveness of a market. I have been studying marketing too – so I love it too. But did you know you can use this model to describe the competition of a keyword?

With this model you can get insight into how competitive the current environment is for a keyword? And how strong the rivalry and intensity is for a keyword? And maybe the most important knowledge we will get from this is, that we can’t control everything when we do SEO. So if your boss asks you – When will the “coffee” keyword rank number 1 – you might tell him or her about the uncontrollable forces.

So let us check out Porters’ 5 forces model for the keyword “coffee”. So are you ready for some Porter?

Porter

New entrants in the coffee keyword market

A new coffee seller might show up on the internet. They also know about SEO, and they sure want a good ranking on keyword market for coffee. This is really a new entrant. You might also have had a competitor who never really has done anything regarding SEO for many years and suddenly they have hired an SEO guy (maybe me). So this competitor is also new to the keyword market for coffee.

Another company has been selling coffee for years and has done SEO for years but suddenly they have doublet their budget for the SEO. So they also want a ranking (or higher ranking) for the “coffee” keyword. This analysis is about the keyword market for coffee. To start a business on the internet is really simple – also for business selling coffee. So you will have to set up some barriers to make it more difficult for your competitors to outrank you.

So of course you will have to optimize your own content for the word coffee. Another great way is to try to optimize your site for more unique, uncommon and longer tail keywords. It could be “black coffee”, “Arabic coffee” or “hot coffee”. Another way is to own the keyword not only for your website but on the entire internet. If you have a twitter account, Facebook account you might have the rank 1, 2 and 3 for the keyword coffee. And you might have an Pinterest account for your pictures that rank number 4. This way you can make it very difficult for a new competitor to sell its coffee on the internet.

Coffee suppliers

The suppliers for the keyword market for “coffee” are the search engines. So Google, Bing, Yahoo are the big suppliers for the keyword market for  “coffee”. Don’t forget YouTube – this is the second largest search engines today. But also the social media is a supplier. Who brings in most referrals for your keyword on the internet?

Of course Google.com is properly is your biggest source for traffic. But don’t forget to check out the other suppliers too. And remember that Google is changing its algorithm maybe 500 times a year. Most of the algorithm changes are really small, but sometimes – like the Panda or Penguin updates – it can really change the ranking of the coffee market.

So if you normally rank as number 1, 2 or 3 and suddenly drops down to number 8 (or worse 11) you have a problem.

The threat from coffee buyers

When Porter talks about the forces, he is talking about the threat of buyers. And the threat these days are growing. Maybe the coffee you are selling has been harvested by some underpaid children. They are almost living like slaves. And suddenly the news is out in the social networks. “Did you hear that this coffee company is using children slaves to harvest its coffee?” So the people will tell their friends on Facebook and Google+ and Twitter. You will see within days that your sale is going down.

The social signals are also factors for the search engines like Google and Bing. Yes. If people start to write bad reviews, making bad press releases the search engines will lower your ranking for the coffee keyword. Positive and negative social signals affect the organic ranking. Buyers can also click on like to local coffee business. This way they will help the local shop. And local searches are getting more and more important these days. So be sure people like your shop too.

Coffee substitutes

This is the threat of substitutions for the coffee keyword. Are there new ways you can use the keyword for coffee? The total market for the keyword “coffee” is not on Google. You might have to do some alternative marketing tactics. Do some Google Adwords? Or other PPC ads. Maybe you should try YouTube or Facebook PPCs? Maybe search retargeting. Build up a large audience in your social networks or start an email club with special offers? Well you should always do this anyway right?

Imagine what happens if Google suddenly changes its algorithm and you were getting 80 percent of your traffic from Google. You have spent years building up backlinks to your site, and suddenly Google thinks the social network is much more important than backlinks. Then you will have a problem right? Like in the real world, it is a thing to have an ongoing check of your competitors. What are they doing regarding backlinks, in the social network? Have they hired some new SEO guys?

Don’t let the competitors take the lead.

Coffee competition rivalry and intensity within the coffee industry

The rivalry and intensity for the coffee keyword is depending on all the above forces and your marketing strategy and your SEO strategy. For most industries the intensity of competitive rivalry is the major determinant for the competitiveness of the industry.

How to check competition in Market Samurai

How much money are the other companies spending on SEO? On Google Adwords? PPC budget? Are they working with video? Social networks? How big are the marketing budgets? The online budget? You can also do a keyword analysis for the keyword, like this from Market Samurai (But you can get analysis like this from many other companies too).

Coffee conclusion

You know the conclusion already. You can’t really say if you are going to rank number 1 for your keyword. You are depending on the entrants, buyers, suppliers, substitute and the rivalry and intensity within the coffee keyword market. The external forces are strong – so if you meet an SEO company telling you they can get you a number one ranking for a keyword you will know now that it really is impossible to promise.

And now it’s time for my coffee.

All the best, Henrik

PS – did you read about how to use AIDA to boost your traffic?

 

 

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Popular Keyword Suggestion Tools

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PopularKeywordToolDo you want to incorporate the most popular SEO strategies into your website? Would you like to transform your new pay-per-click idea into a successful one? If yes, then this could just be the turning point in your online marketing career.

However, getting your website, blogs, videos, and social media posts to the top of the search engines requires ingenious SEO efforts; effective keyword implementation certainly tops the list. Whether you want to check the frequency of industry-friendly keywords you have chosen already or wish to find a set of keywords, you should use keyword suggestion tools.

The keywords and long tail search phrases recommended by the keyword suggestion tool would invariably go a long way in optimizing your website to the standards of major search engines including Google, Yahoo and Bing. Let’s take a sneak peak at the top 5 keyword suggestion tools available today.

 

iWebTools Keyword Suggestion

Just type in a keyword and this tool will display a list of the most frequently searched keywords matching it. The keywords are extracted from the most frequently searched terms on Google, Yahoo and MSN. So this tool should give you a fair estimate of the keywords pertaining to your niche.

 

Hit Tail Keyword Suggestion

To start off with, you need to put a keyword code on your website. This is to track search engine traffic and get a list of the prominent suggestions generated in Google, Yahoo, Bing and other search engines.

 

Overture Keyword Selector Tool

If you want to track keyword footprints on Yahoo then this should be the right tool for you. The best part is that it displays all the search terms and phrases entered by Yahoo users but the worst part is, it doesn’t include the search results of the Big ‘G’ (Google) and MSN. Overture displays the exact number of times a keyword was searched by visitors for a particular month. So, this should be a great tool to track Yahoo users’ activities.

 

Google AdWords Keyword Tool

This is one of the most descriptive tools you can ever find on the web. It displays custom-made keywords for any country or language. Using this all-encompassing tool, you can also find the keyword search volume, search trends, cost and position estimates and even negative keyword suggestions. However, one minor drawback of this tool is that it doesn’t display the real numbers. It gives you an estimate of the frequency of keyword search.

 

SEO Book Keyword Suggestion Tool

This tool should be at the top of your list for a number of reasons. It is an all-inclusive keyword suggestion tool that gives you the exact number of times each term has been searched by visitors. It gives you the monthly data from top search engines such as Google, Yahoo and MSN. Besides generating monthly data for individual search engines it also gives you the combined data of all three search engines. What’s more, it also includes the features of Google AdWords which any SEO expert would like to check out! There are more features, each intended to save your time. You should check this one out!

 

Conclusion

The bottom line is, these keyword suggestion tools don’t fetch you money but inevitably help you earn more by listing your website at the top of search engine results and attracting heaps of prospective clients. If you want to take your online marketing campaign to the next level, then you should consider using these keyword suggestion tools.

 

This article has been brought to you by MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help. click here

 

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Finding The Right Keywords As An SEO Specialist

FindTheRightKeywordsFinding the right keywords to bring in qualified traffic into a site has always been a challenge for a company.

In fact, regular SEO’s often find themselves spending more time in the initial research stage of a campaign than the actual implementation.

It’s imperative to spend at least a few days finding out what the client and their customers want before jumping into optimization.

And in most cases, you’re going to find most clients will have no idea what keywords they want to target. It’s our (SEO’s) job to help them decide the best solution that will fit the client and their users.

 

Meetings With Your Client

More often than not SEO’s are up front and personal. In some cases they are shy and introverted.

You’ll have to get your point across without sounding like a know it all that wants to change a client’s whole business plan.

They’ve worked all their lives in the respective field they’re in so your best bet is to transition your ideas rather than push it on them. Here are a few question might want to ask your clients:

  • Tell me about your company and how you’re different from others in your field.
  • Who is your primary target audience?
  • What are your short and long term goals?
  • Can you come up with 20 primary and secondary keywords you think your users will search for?
  • Have you checked your analytics or is it even installed on your site?
  • What have you done so far in terms of optimization?
  • Who are your main competitors?

I am sure you have more questions and they come up in the meeting so be prepared.

 

Initial Keyword Research

You ready? Here are the tools I use to get a detailed report for my clients and myself:

  1. SEOMoz
    • Competitive analysis
    • Keyword difficulty
  2. Google keyword tool
  3. Google traffic estimator
  4. Google/Bing webmaster tools

With these tools you’ll get an amazing understanding of your client without spending countless hours trying to figure what they do or what their users are like.

 

Google/Bing Webmaster Tools

Every search engine optimization specialist has his or her own starting point. I believe starting at the roots is the guideline to a successful online marketing campaign.

With Google/Bing webmaster tools you can get extremely valuable information quickly. If you’re lucky your client will have both tracking codes on their site.

In some cases, even if they don’t have it installed Google might have this information for you immediately (I’ve seen it happen with some clients).

Here are a couple of places to check before you get started:

  1. Check the number of impressions and clicks the site has
  2. Check the number of links (good and bad) the site is linked from
  3. Look at crawl errors and stats
  4. Do they have a sitemap submitted to Google?
  5. Check index status

Bing will also have something similar and you should definitely check that as well because we all know by now that Bing and Yahoo share an index for search results now.

 

Google Keyword/Traffic Estimator Tool

Google also has two tools that you should definitely consider using on every SEO campaign to get a better understanding of traffic for a particular keyword/keywords.

With the keyword tool an SEO can get an estimated traffic number with suggestions as well. Simply click on the “Ad group ideas (Beta)” and you’ll get an amazing list to start off of even if your client has no idea what keywords they want to target.

trafficEstimator

 

 

 

 

 

 

 

 

 

Traffic estimator is similar since you get traffic numbers based on Google’s Adwords system. These numbers are for clicks you would pay for through the PPC (pay per click/impression) program Google offers.

 

SEOMoz

Now we get to the best part. SEOMoz is a professional tool and it does cost a monthly fee. However, you get more detailed and precise information to get started on your project. If you set up a campaign (5 campaigns with the pro package at $99/month) you get:

• Weekly crawl and rank checking
• On-page optimization recommendation
• A look at what your competitors are up to
• Site explorer
• Keyword difficulty

And many more tools to get you ahead of the game.

I would have to write several articles on how each tool can help you but let’s focus on the keyword difficulty tool. Once you enter your keywords, select a search engine and region; you will get the most detailed keyword research analysis out there. Here is a list of findings you’ll get from this tool:

• Keyword difficulty score
• Top 10 ranking pages for SEO
• Google AdWords broad/exact match

You can then export the report and present it to your clients.

 

There You Have It

This is, in my opinion a good way to start a project without losing your mind or your client. I would love to hear what you think and the process you go through to start any Internet marketing campaign.

 

 

Puya Turkiyan is an SEO and online marketing specialist in beautiful Vancouver, BC Canada. He is also the CEO of New Media Sources where conversion and lead generation thrives.

 

 

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Are Your Targeted Keywords Still Working?

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Keep the traffic coming to your website with fresh keywords.

Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site.

At least once a year you have to check out your targeted keywords. This is a way to really blast your targeted traffic with fresh keywords.

The Internet and the way people are searching keep changing all the time.

So remember to stay on your toes.

So how should you check it and fix your target keywords?

 

KeywordStrategyCheck out your keywords
The success of your keywords is depending on your own website, how people are searching on the internet and the competition for the word.

So let’s check it out.

 

Your website

What do you want to be found on?

What kind of product do you offer and what are your values? This is not so easy as it sounds. When you know your values and products try to read your copy.

Do you communicate your values and product offers?

You will never get found on your targeted keywords if your website doesn’t have original great content about you’re your main subject.

So be sure your keywords are relevant for your business.

 

Searching on the Internet
Next step is to check if people are searching for the keywords you are picking.

Let’s say your main keyword phrase is “high quality cars”. (Yes a wired example but it’s the best I could find).

Go to Google Keyword Tool and check out the traffic for your local or global market.

QualityCarsI just found that there were only 5.400 searches for this phrase every month.

But if you pick “quality cars” you will have 60.500 searches. So you can get in touch with many more potential customers using this keyword phrase.

 

 

 

 

 

Competition for the keyword

Okay you might have the perfect keyword for your website and a lot of potential traffic – but what about the competition?

If all the pages showing on page 1 on Google or the other search engines are difficult to beat you still have a problem getting the traffic your great content deserve.

There is a lot of great software around where you can check the competition. Google Keyword Tool. It’s a great tool. With Google Keyword Tool you can see if a competition is high, medium or low – but it’s not the competition for the PPC and not the SEO words (I just learned that 🙂 ).

But you can check it out using software like “Market Samurai”. It’s not a free program, but it can help you save a lot of time. (they have a 12 day free trial program – and some of the features are still working after the 12 days).

In general the programs help you to check out theses elements.

• PageRank
• Age of the domain in years
• Number of backlinks of the page
• Number of backlinks of the entire domain/site
• Number of backlinks coming from .edu and .gov domains
• If listed in DMOZ
• If listed in the Yahoo Directory
• If a keyword is included on the Title page
• If the keyword is mentioned on the site/page description
• If the H1 tag on the page contains the keyword
• Age in days of Google’s cached version of the page
• Number of sites linking to domain from country (TLD) of the initial search

 

Conclusion

Remember to check out your keywords at least once a year. Maybe it’s time to rethink them and the some fresh keywords for your site. Remember that the traffic is constantly changing on the Internet.

Keywords that were good last year might not work anymore.

 

Remember to grab the 3 free Seocustomer Guides about SEO, SEM, Social Media Traffic and Link Building right here..

And remember to join our brand new LinkedIn group. You can find it here.

Have a great day out there guys…

Henrik

 

 

 

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