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DisplayAndRankThere is a huge difference between Google Ranked Results and the Google Display Results.

Ranking is much more than just ranking these days. Let me show you this example.

 

Lots of view options
I was typing in the keyword “Fitness”. And look at these results. I have a lot of options to the left. I can choose to see the web, images, maps, videos, news, shopping, blogs or books. So using video on YouTube or other sites for video sharing will improve your ranking in this category.

When uploading a video to YouTube you will therefore not only get a higher ranking in the general search results but also for the search results in the video category.

 

Time frame option and more…
I can also choose a time frame – so I only see the absolute new pages – the standard is anytime but I can also pick out past hour, past week, past month, past year or use a custom range. These options are one of the reasons why it’s a great idea to have your customer comment on your pages – not in a special blog – but directly on your page. This will keep the page fresh.

And the next options are sites with images, related searches, visited pages, not yet visited pages, dictionary, reading level, personal nearby, custom location.

You get my point – when we think SEO we have to think much more than just the old fashion ranking.

 

Search Results Page

 

Local Searches
Searching for the keyword “Fitness” and with my location in New York City I get the map from the local search and a lot of local search results. So SEO is also to get you listed in the local searches right?

If you have a fitness center in New York City it’s not even enough to list your business in the local searches you will also have to make SEO for the local searches. Check it out here.

 

Google Adwords
And yes – Google Adwords. Google Adwords can be a great tool to generate traffic to your site. But remember to check out the rentability with your Adwords.

I am a big fan of Google Adwords because you only pay when people click on your link. But remember to check out your conversion rates. You can read a lot more about Google Adwords here at www.SeoCustomer.com.

 

Getting social with Google+
We all know that there is a connection between Social Media and SEO right.

The social media have an increasing influence on the Google Algorithm.

Google is giving a much greater emphasis to the personalized results, at the expense of the more traditional results. The social content, such as Google+ postings and blog posts now appear much more prominently in the search ranking results. The idea is this – if you or your friend Bob – has recommended or liked a page it will get a high ranking in your personalized results.

Google uses social signals as an authority measure. The logic is simple. If you page get more “likes” than your competitors’ page then your page is more trusted by Google and it will then get a higher ranking (all other things equal).

It’s not sure whether Google uses like from all social sites – and which ones that has the most impact on the Google Algorithm. But Google has all data from its Google+ network so Google+ is one of the main players.

 

Conclusion
Remember there is a huge difference between Ranked Results and Display Results in Google.

When we do SEO we will have to think of both the ranked results but also the displayed results. With the displayed personalized and localized results you can now much easier bring your page to the top of the Google ranking.

Remember to grab our 3 eBooks with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

And join the conversation with SeoCustomer in our brand new LinkedIn group.

 

LokalBusinessSEOGoogle has been putting a lot of effort recently into serving localized results so that searchers can find a relevant business close to them.

For example, if you look for a “plumber in Swindon” or a “flower shop in Cirencester”, Google prioritizes the websites of businesses that are in those locations.

Also, Google can use your location settings in the browser to work out where you are, so if you search for just “flower shop” and the search results show your location automatically, chances are that Google will serve businesses automatically relevant to your area.

As a business owner serving a local catchment area, there are several things you can do to ensure that your website appears for searchers in your area – also to ensure you appear above your competitors. Here are some tips for you.

 

Google Places
Make sure your business is listed on Google Places, which is tied to Google Maps. If you are not listed at all, add yourself and complete as much of the profile information as possible.

Remember to use keywords that describe your products and services so that your company will match when people search for those keywords.

Submitting to Google Places means going through a verification procedure to prove you operate from your given address.

 

Add your business to other local directories
Ensure you are listed in other directories with your full address – including Yell.com, Free Index, Brownbook, Thomson Local and any other local directories that may be available in your area.

 

Ensure your website is “localized”
Check the pages of your website to make sure your address and other local information is on there.

If you serve a number of key towns in your area, mention these sensibly, so that Google can read the town names in your pages and hence display these pages in search results.

One thing you could do, if this idea suits your business, is to create a page for each town where you feature local information relative to customers in that town.

Maybe you have multiple branches you can write about.

 

Use blog and news articles to boost your local authority
Posting articles on your site related to the towns you serve is a great way to increase the relevance of your website to those towns.

The more relevant you are, the more likely you are to appear when someone is looking for your type of company in your area.

 

Look for local social relationships
Look for Twitter accounts related to your locality and follow these accounts.

Do the same on Facebook, looking for local pages to like. You should then start to interact with these accounts, to build a relationship with them.

 

 

By Jon Perkins of Peppermint Solutions – a web design and SEO company based in Cirencester, serving Swindon, Gloucester and Cheltenham.

 

 

Author Bio: The article is written by Lisa Britne, the marketing manager for Classic PDF Editor, which specializes as PDFconversion and PDF Editing features.

 

copyPlagiarism a common Practice
Nowadays, Plagiarism has become very common. In order to save time and gain marks, people (students) do plagiarism.

After doing plagiarism, for the time being students feel relax that their task has been done/submitted. But in a longer run, these students actually deceive themselves.

At first students feel proud that they have copied someone’s task or project but later on it cost them so much. Secondly, so many plagiarism checking tools have been launched in the market.

So, you cannot easily do plagiarism. But here in this article, we will mainly stress about, how to check plagiarism or how to find plagiarism?

 

Different Tools to detect Plagiarism
Most of the plagiarists depend upon the ambiguity and the immensity of the internet, so that they may hide their activities.

Though, morally they know that, they were doing wrong and show boldness at that time. But still they are much confident that no one can learn/judge about their misuse of the work. But the plagiarists are totally wrong; they do not know that there has been a rapid change in the science and technology from the last one decade.

Their plagiarism can easily be detected by the help of different tools. Though, internet has become very fast but it is very well indexed that, you can easily spot the plagiarized content.

 

How Google Searches can help you?
As a writer, if you are looking for copycats then Google perhaps can be your best friend. Google has an enormous database of sites. Google can search almost every kind of document (including Doc and PDF). By the help of it, you can easily track down the infringements.

In order to make a successful Google search, never use a title of your work. Because, it is a common practice that many plagiarists only change the title of your task but the rest of the body/content remains same.

 

Statistically Improbable Phrase (SIP)
The best way of checking the plagiarism is to search “statistically improbable phrase” (SIP) in your task. A good SIP ranges between 6-12 words. It is totally unique to your work.

First, you should try to put SIP in quotes. If no matches found in that case, then go for without the quotes to extend your search.

If your work is posted online and no search works then it means Google has not indexed your site properly. In that case, you should wait for some days and try again later on. But in case, if the result is shown, then your task is to look closely at each individual link that does not belong to your site (from somewhere else). By checking each and every link, first make sure it that, this is your task.

So at the end, I will conclude in that way that Plagiarism can be easily detected by the help of some powerful tools.

There are so many free tools; by using them you can check the plagiarism of the content. Plagiarism Checker is one of them. It checks all the possible plagiarism and returns you the result.

 

plagisme

 

 

 

 

 

 

 

 

 

 

 

 

 

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Author Bio: The article is written by Lisa Britne, the marketing manager for Classic PDF Editor, which specializes as PDFconversion and PDF Editing features.

 

 

Google Algorithm Changes  bigEvery year Google changes its search algorithm up to 500-600 times.

I came across this awesome infographic from Outrider and wanted to share it with you guys.

Click on the picture to see it larger 🙂

 

Best regards, Henrik

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Search Marketing

 

 

 

PDF

I have just learned that the Google Qulity Rating Guidelines handbook has been leaked. Last time that happened was over 3,5 years ago.

It was back in April 2007. Now the blogger Pot Pie Girl found a copy from March 30. 2011 version 3.18 of the Google Search Quality Rating guidelines handbook. Its a 125 page long book.

Google said it is a copyrighted document, so I can’t link to it. But if you go to Pot Pie Girls blog you can read tons af very important information.

Wow .. a short article.. but a very important one. Because if we are understanding how Google Quality Raters are working we can do a much better job with the SEO – right?

Wishing you all a great day….’

Best regards Henrik

 

Did you know that 12 percent of all people in the world has a Facebook account? Check it all out here on the Infographic. You are welcome to use the graphic on your site as along as you make a link back to www.Seocustomer.com – thank you.   InfoGraphicEmails                                                                 Have a great day out there.. Henrik

icon googlesearchHow you ever wondered what to do to get on the first page on Google. Well you don’t really have to wonder anymore. I will tell you what to do.

SEO is all relative right? You can be very bad at it – but if your competitors are worse – then all is good. So for a start you have to check out the top 10 list. How many times do they write your keyword, how many times do they use the keyword in the headlines, how many inbound links do they have with the keyword in the anchor text and so on … pyha.

It’s all about being on the first page. Make more text with your keywords? More headlines with your keywords? Hmm… Or maybe you have enough text. You have to compare your site to the first 10 web pages on the top 10 in Google (or another search engine).

There are a lot of free tools around – but it will take you so much time to check it all out. So I will tell you my secret. I am cheating. I am using a program from Internet Business Promoter. The program is not free – and I know you can find free programs on the Internet to tell you the same things. But this one will put it all together for you – make the analyzing – write a report – and tell you exactly what you have to do.

IBP

I will compare your site to the top 10 on the list. It will tell you what are the important things to change, where you don’t have to do anything and so on. You will be amazed.

 

 

 

 

 

 

IBPscreen

Report overview

The program will analyze all this for you. But of course you can get most of it free on the internet too. But use this list as a checklist for yourself too when you do SEO for your website. With or without this program.

  • Keyword use in document title
  • Global link popularity of web site
  • Link texts of inbound links
  • Keyword use in body text
  • Age of web site
  • Keyword use in H1 headline texts
  • Keyword use in domain name
  • Keyword use in page URL
  • Links from social networks
  • Server speed
  • Keyword use in H2-H6 headline texts
  • Keyword use in IMG ALT attributes
  • Top level domain of website
  • Keyword use in bold body text
  • Number of visitors to the site
  • Keyword use in same domain link texts
  • Keyword use in outbound link texts
  • Keyword use in same domain link URLs
  • Keyword use in outbound link URLs
  • Keyword use in meta description
  • Number of trailing slashes in URL
  • HTML validation of web page to W3C standards
  • Readability level of web page
  • Keyword use in meta keywords
  • Keyword use in the first sentence of the body text
  • Keyword use in HTML comments
  • Search engine compatibility
  • Factors that could prevent your top ranking
  • Table: Number of keywords
  • Table: Keyword density
  • Table: Keyword position
  • Table: Number of words
  • Table: Number of characters
  • Table: Ranking factors digest

 

Here’s what you do

You have to tell the program what the keyword you want to analyze. Let’s take “used cars”. Then you will have to tell what search engine you want to optimize for. Let’s take “Google.com”.

Then you run the report – yes … I know … too easy. But that’s all.

Of course it sometimes can be a little difficult to get on top 10 still. What if the other websites have 200.000 backlinks each.. Hmm…. But with this tool you know what you are up against 🙂

The result is that you will be on the first page on google 🙂

Get the program here IBP and get a good start with your SEO. It’s really worth it 🙂

 


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Nielsen has made some usability studies to show the focus areas on a web page. Using this study you can get a lot of tips – both for your SEO and for your SEM.

Let me show you a typical Google search page. Heat maps  from user eye-tracking studies. The users are looking the most are colored red. The yellow areas have fewer views and the blue areas are the least viewed areas.

HeatMapso what do we learn from this.

First of all – its important to be above the fold. We read from top and down and from left to right. Not only do you have to be on the first page, but you also have to be above the fold to be noticed in the Google search results.

And of course the heat map shows that most people are looking for the natural search results and not the paid ads. But on the other hand – we know that people click on Google Adwords. So Google Adwords is still working.

If you are paying Google Adwords you have to be in the top 20%. You will have to get the 1. or 2. position if you really wanna get results. I have seen other heat maps and they all shows the same pattern.

Most people stop at the 1. page of the search results and some will go to the second page. But after the second page – it really doesn’t matter. The same pattern on the 2. page – you have to be above the fold to get noticed.

A sample of over 8 million clicks shows that over 94% of users clicked on a first page result and less than 6% actually clicking to the second page and selecting a result displayed there.

Get more ideas here  at BusinessInsider.

 

googlealertsGoogle Alerts is maybe one of the easiest strategy to use for your link building. Google Alert tells you when somebody write about  your product or maybe your website.

It will give you opportunities for possible link acquistions though your email.  And we all know that Google will love backlinks if they are related to your subject – and Google will give your site higher rank.

So if somebody is mention your product on a website  – you will get an alert – then send a email to the website asking them to please link to your website (if they are not using a hyperlink).  Yes I know this sound very simple – and yes it is. But why make it difficult 🙂

You can set up a Google Alert for almost everything and get a mail when it triggers your alert.

The Google Alert will automatically notifies you when there are new content from news, web, blogs, video and/or discussion groups matches your set of search terms. The notification can be sent to you by email, as a web feed or to be displayed on your iGoogle page.

You decide the frequency of checks for new results. You can choose between “once a day”, “once a week” or “as it happens”.

 

Free Giveaway

Please go and get the Free Complete SeoCustomer Guide 2011 – with all the articles from 2011 from SeoCustomer – and get a lot of tips and tricks for your website or blog.

Have a great day all…. gonna get my coffee now and the sun is shining.

Henrik

 

 

I will tell you a secret. Search engines don’t really like blogs. I will tell you why and what you can do about it.

When you have a blog you are writing a lot of post about your subject – your main keyword. Maybe your subject is “used cars”. So one day you write about the prices of used cars. The next day you write about used cars from different countries. And suddenly you have maybe 20 articles about “used cars”.

Every time you you make a new post, you will tell about it in your social networks, your bookmarking sites, your groups. And some people might love your article and link to it. So that’s is all good.

bloggerThe problem is that the next day you have a new article, new people love it, and new people will link to your new post.

So here is the problem. Suddenly you main keyword for your site – “used cars” – is not linking to one page. But to maybe all your 20 articles. so you might get 10 incoming links to each of your post – instead of getting 200 incoming links to one page.

Google will love your page if it knew you had 200 incoming links – and rank it very high, but instead you have 20 posts each with 10 incoming links each. You follow me?

 

Repeating visitors or getting found on Google
If you have repeating visitors to your site – they will love that you have 20 fresh new contents on your blog. They might get an email about your news, or maybe they have your RSS feed.

But the visitors from Google or other search engines will not find you. So that is basically why it’s so difficelt for a blogger to get high ranking in Google.

 

The solution
So we have to create something that the search engines really like. So you are going to  make a “Content Page” that Google will love. The search engines loves the more stable content pages. So make a general page, where you can write something generel about your subject, and remember to have links to your posts from this page.

So now you will have a stable content pages with comment from people so it keeps fresh too – and Google loves that too by the way.

Your visitors will also love your content pages, because they will know that they can find your content and posts from this page. I have just made my SEO content page. I will do more text on the content page. But well it’s a start – right?

 

Conclusion
So if you have a blog remember to make sure you have a stable page that the search engines love. And get the traffic you deserve.

 

Free takeaway
Remember to grab my Free SeoCustomer Guide 2011. A 100+ pages full of tips and tricks for your SEO.

 

Enjoy your day 🙂

Henrik