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PercentGoneDid you know that for over a year ago Google started to encrypting search by default for signed-in users?

I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld.

Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.

 

What does it have to do with me?

So why should you care about all this? Well imagine you have a shop in a shopping center  Normally you will approach your customers and ask them if they are looking for something special right? But then one day you are told you can’t do this anymore.

You are only allowed to approach customers if they are specifically forthcoming and request help. Now you have lost the ability to proactively help your customers right? You will also lost some valuable information and feedback about your customers.

Google has started to encrypt search queries about 1 year ago. So now you will no longer receive “referrer” data from Google when the user is sign-in.

So you don’t really know what your visitors was looking for. Was it cheap dresses? Or quality dresses? Secondhand dresses? Blue dresses? You don’t know. So you can’t tell if they found what they were looking for.

Maybe half of your customers from Google was searching for blue dresses – but you only have red dresses in your shop. Bad for you right? And now you will not know that your customer love blue dresses.

 

You have lost a lot of insights. 

So a hot term now in search marketing is behavioral targeting. You will have to know what the customer was initially looking for.

But now you will need to rely on later user interactions. You can use log-in information, or cookie based personalized experience.

If you are in the B2B business you can still get a lot of great information from Google Analytic about who are visiting your website and  which pages they are looking at. Check it out here. But its getting harder to know about the initial search term.

If you have a newsletter – which search term did they use in Google to find your website? This is a very usefull information. But now its getting harder to get.

Google’s concerns about privacy is driven by a bigger force than this search marketing industry. So we might as well get use to it.

 

All the best to you as always, Henrik

 

 

 

LeadsSocial media should be one of the major pillars of your online marketing campaign.

Without social media marketing, your website will remain stagnant. Before you jump into the world of social media marketing, consider these need-to-know tips and tricks to generate leads through social media:

 

Use Social Media sites that your Customers use

Spending your energy and money on marketing with every single social media website available will not help you generate more leads.

A great deal of research should be done about your market base and what social media websites that they use on a daily basis. In general, if you are offering business-to-business services, LinkedIn is a widely used platform that you should consider. Facebook and Twitter can be used as secondary outlets, depending on your customer base and the products or services that your business offers.

 

Content is always King

Social media advertising is pointless without quality content for your potential clients to read. Make sure your website’s content is updated on a regular basis.

Well written blog posts, especially those that can be shared by your readers are essential to your success in the social media world.

 

Google+ is Important

Ever since Google+ was launched in 2011 as a social networking competitor to Facebook, the platform has been growing in popularity month after month.

Even though Google+ has not gained as much of a foothold in the social media world as Facebook and Twitter has, it is still an essential social media outlet that every business should utilize for the sole purpose that Google actively integrates their social media platform with search engine results.

Google+ is actually a very easy platform to use. Business owners and website developers only need to create a page with Google+ and link any content created on Google’s social media platform back to their website.

 

Space out your Social Media Posts

While your social media fans may be interested in your business, it’s not something that they think about all day long. Creating quality, content-rich blog posts for your leads to read twice a week will get your message across and keep them interested without having an overwhelming affect.

 

About the Author – Jo Harris is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.

 

 

socialmediaDo you know how you can cheat on the social media? How you can get hot tips and  avoid pitfalls?

I cam across this awesome InfoGraphic from the guys at sdlsm2.com, and I wanted to share it with you. Here you can get tips and tricks.

Just click on the image to make it larger.

Henrik

 

WordArtA Needle in a Haystack?

In the modern world, marketing yourself online is vital. Research shows that when someone who has access to the internet needs something, they search for it on the web. The percentage that does so depends on the product, but it is roughly between 70 per cent and 95 per cent.

Sadly, if you are a company or sole trader with an online presence, you are one of hundreds or, in some cases, thousands of firms trying to be found online. The only way to ensure you are the one people find is to get your SEO strategy right. Given that over 66 per cent of all searches in the English language are carried out using Google, your SEO strategy needs to be Google friendly.

 

Beating the Google Algorithm 

The problem is that Google is constantly moving the goal posts. They are continuously tweaking the algorithms they use to determine which website has the information searchers are looking for. This means that an SEO strategy that is Google friendly today may stop working tomorrow.

The best tip is to seek professional help. A Search Engine Optimization (or SEO) specialist has a much better understanding of what works now than you could ever have.

However, if you are on a tight budget, you may not have any choice but to do your own SEO. Luckily, there are still strategies you can use that have worked for years and are not likely to stop working in the future. There have always been certain things Google have rewarded.

Content is King

Google really does reward good content. Make sure that your website contains information that will really help your customers.

Try to turn your website into an authority site. Sites with plenty of pages relating to a subject automatically look important to Google.

However, be careful not to duplicate pages on your site. Google penalizes sites which have duplicated content on them.

 

Keep Your Site Fresh

Refresh your information regularly. Doing this ensures your site is up to date and gives Google’s bots new information to find.

Add video and images to your site. Google likes to see a balance between text and other information on websites. Make sure you label videos and images using relevant keywords to get the most out of them.

 

The Role of Keywords

The phrases you use on your website are what tell Google’s bots what your site is about. You need to sprinkle each page of your website with relevant phrases known as keywords.

However, use them carefully – too many on one page and Google will penalize you. Put your main keyword in your page title, first paragraph and last paragraph. That is enough for a 300-400 word page. For every additional 125-150 words, add another occurrence of that keyword.

The more pages you have on your website, the more keywords or phrases you can target without Google slapping your site down.

 

Linking Internally & Externally

Last, but not least, are links. Link the pages on your site to each other properly. Google likes it and people will stay on your site longer if it is easy to navigate. Get other people to link to your website.

However, when it comes to backlink quality is far, far more important than quantity. The likes from Facebook, Google+ links and other social links are very powerful, so target them.

 

About The Author – Amy Harris is a writer for Expert Market- which offers a free service to businesses, providing a sourcing tool for finding office equipment and business services (such as cheap post in the UK). She enjoys helping assist businesses in sourcing products and services at an affordable rate.

 

FacebookAddictThe most remarkable development through the last decade is considered to be different social media networking platforms as MySpace, Facebook, Twitter and Google+1.

Among the list of concerns in the life of modern man are how to get Twitter followers or get Facebook fans. These are vital issues today.

These platforms meant for individuals, groups and communities with common interests to stay more “connected” and share mutual interests.

Actually, social media platforms have entered lives of all people and hardly anyone can imagine their life without them. And, yes, the thing is that social media very often appear to be quite useful.

They help us to stay connected; they help to get and spread new information more easily, faster and usefully, stay in touch with people we like, and so on. There are many pluses and it is difficult to innumerate all of them. But along with so many advantages there also exist a series of disadvantages which all the users should be aware of and try to avoid.

 

Today I want to focus my attention on the most “important” minus of social media and it is “addiction”.

Let us see. Internet addiction and particularly social media addiction are recognized by psychologists as psychological disorders. There have been and still are being carried out a number of studies referring to the expansion of Internet addiction. It is mainly observed among the users of social media networking platforms, especially Facebook. The reason for addiction is that users do not want to miss anything on their account or page, be it a status update, post, tweet, a photo or video. According to survey more than 350 users are suffering from Facebook addiction and this number is increasing. Here are some signs of social media addiction.

  • If you continually check your Facebook or Twitter updates regardless of time and place. You do not enjoy your time and spend it upgrading your statuses and tweeting about every little thing happening to you and around you. Be sure you are addicted.
  • If you feel anxious and discomfort when you are not online, it also signals out that you are addicted. Many addicted people have a feeling of loneliness and depression. If you feel the same you had better find an Internet rehab center.
  • Another symptom of addiction is the list of your friends. If you do not know most of your friends but add them to create an impression that you are well connected and have many acquaintances, then you are addicted.

 

Roman Sahakov is the founder and CEO of Frozzo, marketer, father, husband and great personality. Being an enthusiast and explorer in Social Media Marketing he lives and runs his company in London. He explores the world of Social Media Marketing and shares his new ideas and knowledge with the world.

 

 

 

 

GooglePlacesWith more and more people using the Internet to buy or sell a product or service, Google Places has become the better alternative to the Yellow Pages.

It is also called referred to as Google Maps and is actually an extension of Google Search. Google Places is a very convenient tool for sellers and buyers and it is completely free to use.

If you operate a local business and you want to increase your sales, it is recommended that you get your company listed in it.

The Farmer Update in 2011 gave local businesses the opportunity to get to the top of the Google search page results. That is, if they know how to effectively use Google Places.

What this means is that there are certain things that you must do in order to land at the top spot of Google searches using Google places, and these are:

  • Account Set Up – The first thing you need to do is set up an account in Google Places. It is free and easy to do but it must be complete. An important step in getting to the top of the searches is completing your information and using the right keywords.Supply complete and correct information on your Name, Address, contact details, email and website addresses, and also provide an accurate description of your business. Fill out as many fields as possible. You can also supply videos and photos of your business. This will add style to your business and give readers more information about it.
  • Supply a citation – This is simply a reference of your business from another website. The citation must be identical to the precise match of your Google Places listing.
  • Check the accuracy of all your citations – This includes names, addresses, phone numbers and so forth. Even if your company is listed, incorrect information will affect its ranking adversely.
  • Get your company listed – To get the best citations, you need to get listed on Yahoo, Insiderpages, Angie’s List, Superpages and other search sites. Google will be able to get more information about your company from these sites.
  • Create additional local links – This means building up additional local links that refer to your business name, URL, phone number and business address. Like the usual SEO methods, you can indicate them in social media networks and postings. However, it would be more advantageous if you will source them from other business websites, directories and bloggers since they function as a form of review.
  • Regularly update your Google Places page – This can be accomplished by simply modifying the main areas of your page, as often as possible. It is not necessary to edit the videos or the images but maybe just editing the description. Doing these things can impact your ranking, in a positive way.
  • Get as many reviews as you can – These reviews play a major role in increasing your ranking and driving your listing upward. So get as many reviews as possible, from different websites. You can encourage other sites to do this by also offering to exchange reviews of their business as well.

 

This article was written by Ricky Joyner – Owner of SEOFuture.com.

 

social networking users SeoCustomerI found this awesome Infographic about the users activity from LinkedIn, Twitter, Facebook, Google+ and Pinterest.

How many users, how many visits, the male-female ration, time spend by average social networking user per month and age demographics of social networking users.

Awesome information if you work in marketing and want to target your potential customers.

It’s made by G0-Gulf.com.

Read more about how to get traffic from Pinterest here.

Best regards, Henrik

 

 

social networking users SeoCustomer

GoogleSEOGuideIn 2008 Google published an SEO Starter Guide. Here in 2012 Google has updated the PDF with new features and new content. 

You can now download the refresh new 32 pages SEO guide.

I can strongly recommend the Guide – very user friendly.

Google SEO Starter Gudie 2012 (PDF)

 

Free eBooks here
Also remember to grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building from SeoCustomer and join our new SeoCustomer group on LinkedIn.

Best regards, Henrik

 

 

 

 

 

 

 

 

 

You properly all know what a #hashtag is right? But do you really know how to work with #hashtag? What are the best practices? Let me take you on a rough ride to the hashtag heaven.