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MattI just found this interesting video from Matt Cutts from Google talking about what will happen the next few months in terms of SEO for Google.

So make a cup of coffee and enjoy the next 7-8 minutes. Best regards,

Henrik

 

 

 

 

 

 

 

 

 

 

 

 

Just click on the infographic to see it larger. I hope you will love this Infographic about authorship with Google. Remember to check out this

OldBooksWhile it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection.

Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.

Throughout the past few years the Google team has updated its search engine algorithm a number of times, and this year they are planning on implementing what they refer to as AuthorRank, a way in which they can measure the information quality, authority, and relevance of the content present on any given blog and website.

It combines traditional methods of measuring one’s page rank along with social media statistics which more often than not allow you to find out about a website’s reputation.

From the looks of it, as of now, Google is striving to turn the internet into a place where those who use black-hat SEO techniques fall into irrelevance while those that actually apply themselves and put in the necessary effort get the recognition they deserve.

 

Why Google Authorship is Important for Authors

So why precisely is this turn of events an important one for authors? Well, at the moment, Google is leading the internet search market, holding over 80% of it.

This means that if you are indeed serious about establishing an online business, then you will need to be in Google’s good graces, meaning you will have to implement the features advocated by the Google team.

If you don’t cater to the demands of Google, then in the end they are going to de-index your website, and you’ll have to rely on other search engines such as Yahoo! and Bing to bring in traffic, inevitably leaving you to fall behind your competition.

If you don’t employ any shady link schemes, ensure your traffic is organic, remain active, produce high-quality content and establish a presence in social media circles, then slowly but surely, Google will be increasing your search engine rankings, eventually placing you amongst the first ten results.

The only authors who are going to be disadvantaged by AuthorRank are the ones who duplicate articles, spin them and spam them; those that do not pay attention to the content itself.

 

How are the Calculations Made?

How is it possible for an algorithm to determine the relevance and quality of your content without making mistakes?

Well, the Google team has been working day and night for years now to come up with various complicated ways of measuring different statistics, such as website’s authority, the quality of the content, as well as its relevance to the rest of the website.

It should be said that the regular page rank will still remain in play, and you will have to perform some basic search engine optimization tasks you are probably already used to anyways.

The factors that will be taken into account include your page rank, your post frequency, the average amount of comments per post, the number of shares on Google+, the number of Google+ circles you are included in, the number of users that follow you through social media platforms, and the number of comments and connections you have made with other blog authors.

 

 

What you Can Do to Gain a Good AuthorRank

So what are you supposed to do in order to cater to this new algorithm?

Well, the answer is simple, although it might make some people unhappy: you will need to exclusively practice white-hat, healthy search engine optimization techniques and become as active as possible on major social media networks, especially Facebook, Twitter, and Google+.

To help you out, here are a few practical things you can start by implementing right now in your business method.

First, you could increase the amount of interaction you have with other website and blog owners, promoting each other’s content, commenting on each other’s posts, and so on and so forth.

Second, it is important that you make the most of what social networks have to offer, connecting with other authors and your clients through likes, comments and shares.

Third of all, remember to keep on sharing your content and posts using the social media platforms.

Finally, the point has to be stressed: make sure that your posts and comments are of high quality informative, relevant to the subject, and posted on a website that matters.

 

Author Bio – Jason Smith is an online manager for Right Lawyers – who are well versed with joint petition checklist. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Blog commenting wasn’t exactly invented yesterday, but nevertheless, it is a very simple trick that has stood the test of time and is still widely used today.

However, the recent algorithm updates that the Google team has made, especially the Panda and Penguin ones, have brought some changes as to the techniques comment authors need to employ in order to get their comments to actually count for something.

In order to help you out, here are a few tips you can use in order to make sure that your comments are compatible with Google’s algorithmic updates.

After all, commenting can indeed help you expand your influence, and foregoing it simply because of a few rule changes would mean depriving yourself of extra exposure and traffic, something very few businesses don’t need more of.

1. Build Yourself Up on Social Networks

Quite soon (or perhaps has it happened already?) Google will provide a lot of importance to the kind of activity you are having on social networks, including Facebook, Google+ and Twitter.

Comments that are posted on major social network platforms, especially Google+, actually affect your website’s search engine ranking.

The best course of action you could take under these circumstances is to create fan pages on the social networks you are subscribed with, updating them on a regular basis.

If you are touching on an interesting topic, then more and more people are going to comment, driving traffic to your site and increasing your search engine standings.

In addition, you can also seek out fan pages other people have made and leave your comments there.

2. Finding the Right Blogs

One of the most important aspects of writing a comment is to find the right blog to post it to.

Basically, you need to make sure that your comment appears on a website or a blog that has a good reputation, is popular, relevant, and doesn’t use any black-hat SEO techniques.

If you leave a comment on a blog that is frowned upon by the search engines, then you won’t reap any benefits from it whatsoever; on the contrary, you will have associated yourself with a website that has a bad reputation.

You can easily make a list of relevant blogs by using the Google Double Click Planner.

3. Know the Blogger

Before posting a comment on a blog, take the time to find all the information you can about its author.

In most cases, blogs have a page dedicated to the author’s biography, and you can use that to find most, if not all the information you need about them.

Your goal is to post on blogs that are run by open-minded people who have a positive outlook on working together with others.

If you manage to post really interesting comments, there is a chance that the owner will notice you and seek to develop a relationship.

4. Who is Going to Read you?

While the blog owner will probably have a look at your comment, you need to remember that apart from him/her, everyone else is simply a blog visitor just like yourself; you need to know who will be reading your comments, or at least, the type of people that tend to comment on the blog.

Take the time to read a few other blog posts and comments, tailoring your content in accordance to what you see.

You could perhaps even try to contact a few of the commentators and get a sense for the type of people they are.

5. Reveal Yourself

In most cases, blogs allow you to identify yourself, and perhaps even post a picture or a link back to your site.

It is highly recommended that you actually disclose your identity, not only for the sake of the search engines, but also for the sake of the people reading your comment.

If you give out your real identity, people will feel like you have nothing to hide, therefore buying you trust and some potential new visitors as well.

6. Be Interesting

Finally, it has to be said that your comments actually need to be useful, informative and interesting.

Don’t simply post a comment that says “great job!”, but go beyond that, providing your opinion in regards to some of the points touched in the article, relating some kind of story, or perhaps even complementing what the author wrote.

You need to make the content interesting and engaging so as to show that you’ve read the content and that you aren’t just another comment spammer looking to squeeze in an easy backlink.

Author Bio

Jason Smith is an online manager for Superior Notary Services. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about mobile notary services.

Google Analytics is a great method to quantify the efficacy of your website in generating inbound traffic and online business.

Knowing how to use these tools can really make a difference between great sales and overwhelming sales. Read on more to know how to use it to greater effect…

 

# 1: Number of visits

Google Analytics will tell you the volume of visitors to your site per hour. It also shows which sites they are navigating from when they visit your site.

Other demographics like geographical location of the visitors, the language they speak, the frequency with which they visit your site, whether they are using PCs, tablets or Smartphones, and many other factors are analyzed by Google Analytics with just one click by one visitor.

 

# 2: Visitors’ engagement

Now it is time to measure whether the website held the attention of visitors. You can measure visitor engagement to track:

  • How long each visitor stayed with your site,
  • The number of pages that a visitor read on your website,
  • How many internal links the visitor clicked,
  • How many of the visitors just read the first page and navigated out of it to another site.

 

# 3: eCommerce activity

Let’s measure how many of the visitors actually transacted an online purchase of your goods and services.

This is not a region or currency specific option. It is a tool that broadly measures website visitor behavior like categories of products that are most commonly purchased from your site, type of registered transactions, shipping options that buyers choose, etc.

This will give you an insight into what sells, where it goes and how they pay so that you can market goods accordingly.

 

# 4: Goals for each page

Visitor behavior can tell us a lot. Where do the visitors usually come from? Have they clicked a backlink to your site from a social networking site, blog or a reciprocal link?

How long has a page sustained the visitors’ attention is also another factor that can be measured.

How they navigate between different pages of a website will tell Google Analytics what their likes and dislikes.

Once behavior patterns of potential customers are quantified, the information can be used to plan targeted marketing strategies.

You can also track events like the number of clicks on an image or video on your website.

This will tell you something about your potential clients and what attracts them. Suppose your video has a lot of hits, you can even create a separate marketing video and launch it free of cost on YouTube. These same visitors are bound to be YouTube buffs.

Those who click more often on internal links that have catchy words and phrases are usually the ones who take the time to read.

Now you can plan your marketing and launch it on sites that will produce more inbound traffic and online sales.

 

# 5: Customizing your Google Analytics report

There are innumerable ways in which you can customize the report. You can set it for obtaining specific information on:

  • The ratio between number of visitors and number of transactions,
  • Number of first time visitors and how long they stayed with your site,
  • Did the first time visitors navigate to any of the internal pages,
  • Did the first time visitors get interested enough to buy something online,
  • How long each page takes to load on different browsers,
  • Page-wise volume of sales if different products are on different pages, and more.

You can customize your Google Analytics tool to suit your company’s products and services so that you can understand visitor behavior and plan your marketing strategies accordingly.

 

 Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages

 

I love Google– But do not tell my girlfriend – please !!!

Google is any SEO man’s dream.

I hope you do not mind I say her about Google? But it makes things a little easier.

First of all she makes me very happy when she brings traffic to my website. I just need to try to please her – then she will makes me happy.

I know, I know – she changes the rules all the time about what will make her happy. In the past she was happy just with a few keywords on the page and some juice from backlinks.

Nowadays, she becomes more and more social. She wants me to go out and talk to friends and acquaintances. So I’ve obviously created a Facebook page and a Twitter account. So now she’s happy again.

In the past I could sit in the basement and drinking cola and get lots of love from her – but these days she wants much more from me.

I think her mother and father were engineers, because her body language is actually pretty easy to read.

Yes yes I know – she likes to tease me and change her preferences up to 500 times each year. But again girls do that right guys?

But I still like her.

With all the traffic coming in and the conversions I get she makes me some good money. So now I can adfort to buy things for her. No, no she does not like diamonds and gold rings. She likes to sell me Adwords – but that’s OK. She’s cute.

I’ve actually be in love with her since 2000. Yes that’s right – I’ve known her for 12 years now. Amazing right?

Oh no – now she calls again. I’d better see if I can make her happy.

Time for some… SEO…

All the best to you all, Henrik

 

PS –  I’m glad that she doesn’t have a mother!

PS PS – Don’t tell my girlfriend about this … please

 

 

 

SeoCustomerHotTricksAndTips2012Q4v3I am very happy to show you this Complete SeoCustomer Guide 2012 Q4. And it’s still free for all members of SeoCustomer.

This guide contains all the post and articles from 3. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 159 pages.

After a while the older articles are no longer visible here on www.SeoCustomer.com but you can still get a lot of tips and tricks from the posts.

So I have collected all the articles in an eBook (PDF) – so you can get a hot cup of coffee (or tea) and sit down and read about it all.

You can get the Complete SeoCustomer Guide 2012 Q4 here free after signing up for the weekly newsletter.

As a bonus you will also get the Complete SeoCustomer Guide 2011, 2012Q1, Q2 and Q3. All together 5 ebooks now.

 

Have a great day out there.

Carpe diem, Henrik

BigDataGoogleA common issue that most businesses face is storing and using Big Data in an appropriate manner.

Capturing and extracting the right information from data is a challenging task that needs to be pre-planned. That’s why companies try their level best to get things in order in relation to big data.

 

What is Big Data exactly?

In layman terms, it refers to gigantic data sets that are analyzed by companies to make better decisions. Why is Big Data an important issue in today’s world?

  • Social media platforms generate a lot of data that falls into the public domain. Millions of social network users have a lot of information that can be used by companies to understand customer requirements. Big Data collected from such a source can prove to be highly useful in the near future.
  • Institutional data has slowly become more accessible to companies. This transparency has given Big Data a huge boost. A lot of companies are beginning to understand the need for openness and this will only result in more data that can be processed for better information.
  • Nowadays a lot of people are turning towards cloud storage. This migration has helped increase the amount of data that is stored “offshore”. Cloud storage management plays a huge role in Big Data assessment.

 

Google and Big Data

As we all know, Google is the largest search engine online and the company is no stranger to big data. In fact, Google has reached such staggering heights because it has been analyzing Big Data for years. This has resulted in helping users with the right kind of information whenever required.

As a company, you need to take a leaf out of Google’s book and consider Big Data to be the next big thing.

 

How to use big data

Search engine algorithms use Big Data in order to bring up relevant results. This means you need to go back to the basics in order to gain exposure now. Fresh content is what the search engines are looking for.

You might think that your company is not massive enough to handle big data. Giants like Google, Amazon, etc. can afford to do so. However, this kind of an attitude will leave you behind. Imagine analyzing your data and coming out with information about customers that you didn’t know in the past. Big Data is a virtual gold mine just waiting to be discovered.

 

Discovering micro-markets

Organizations selling products and services can benefit a lot from big data. By sifting through and combining various data sets, these companies can now formulate strategies based on the information they’ve extracted. The next question is: are you prepared to make a decision based on such data?

Traditional forms of selling models involved making decisions based on historical or current performance. However, by changing this attitude, your company will be able to tap into markets that were undiscovered in the past.

 

Analyzing Big Data properly

Companies might be looking at Big Data with a lot of interest, but their employees might not have the skills to make sense of so much unstructured information. Mathematical reasoning and a will to experiment are what you need in your organization. This will help in the proper analysis of big data.

Since employees will be dealing with large data sets, they must be able to see the bigger picture. Making the right connections is what data literacy is all about. If you hire employees who have such skills, then your company will surely handle the Big Data wave in the right manner. Proper training of the right individuals could also make a crucial difference.

 

Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. top home security companies

 

 

BigDataBig data is defined as a collection of data sets created by users and machines alike. These data sets are not only created by users, but also by satellites, GPS, sensors, automated response and many more.

All this data is aggregated as one to form a data set. The size of these data sets can only be measured in quintillion bytes. The challenge that big data presents IT organizations with is that it becomes hard for managed data centers to organize, sort and manage these large boulders of data.

On the flip side, they also present organizations with a lot of unexplored business opportunities.

 

Big Data is the trend

Big Data is the trend in IT these days that’s making quite a thunder. It is undoubtedly one of those rare mushrooming technologies that encompass not only the scope but also the intricacy.

All around us there seems to be a data flood of sorts and at the nucleus of it all is Big Data. Anyone who is anyhow associated with any avenue of IT is trying to analyze this big one.

To put it in comprehensible terms Big Data is an assimilation of humongous data listings, tables and information that is highly complex in nature and it is this multiformity that makes it a tedious task for data management tools to derive at a logical conclusion.

Google deals with many layers in their varied centres that collect data, and needless to say there are a host of things that can probably head the wrong way.

There could be a sudden machine meltdown, a router collapse, a hard drive malfunction or any other unexplained breakdown and therefore it becomes imperative that the software employed should spell allegiance and dependability.

The hardware fallout in the form of lethargic machinery, loss of information and so on can be dealt with by replication.

 

Two mechanisms

Google mainly employs two mechanisms to withstand latency, namely cross request and within request adaptation.

The former scrutinizes behavior that occurred recently thereby manipulating future appeals, whereas the latter mechanism deals with the uninclined subsystems in purview.

It was in the year 2004 that Google released a white paper titled Map Reduce, which was deemed to be a programming pattern that helps process large data clusters. Over the years, Google has shrewdly equipped itself with advanced programs and patterns to manage future surge in big data.

For Google to be able to efficiently handle the voluminous amount of information or data, they employ many services, namely Big Table, Map Reduce and Cluster Scheduling System.

These services that Google uses helps them to resolve varied issues, however they carry the risk of bringing to the fore many cross cluster problems. Google has therefore armed itself with what they have constructed to be called a “Spanner”.

This is a storage mechanism for large volumes of data and this prevails across all of their data centres. The ‘spanner’ has been uniquely designed in a way that aids continuous duplication across all the data centres.

Dapper is a tool used by Google to enable them to supervise on a continuous basis as well as debug. Each server that is up and running aids monitoring, debugging and online profiling.

 

Deep Learning

In recent times, Google has been doing some work on providing a foundation for deep learning. Deep Learning is a branch of algorithms that automates deriving substantial sense from raw data.

It picks information from both marked and unmarked data and contains many Central Processing Units.

The adventurous phenomenon called the Big Data is revolutionizing the data is talked about and handled. Companies are going to great lengths and breaths to collate, interpret and store the massive volumes and Google as a forerunner is doing a rather amazing job at handling their big data.

 

 Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. adt security reviews

GoogleAnalyticHave you analyzed your website with Google Analytics analysis tools?

Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting.

While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want.

You can organize the super reports as per your requirements and share it with your colleagues in minutes.

It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales.

These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce.

Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes.

In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks.

Here’s a list of popular Google Analytics analysis tools:

 

Real-Time reporting

Real-Time reporting tool provides you with a continuous update that’s reported seconds after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens.

This reporting tool of Google Analytics allows you to check

  • The number of people accessing your website right now
  • The geographic locations of the people visiting your site
  • The sources that drove people to your site
  • The web pages of your site that people visited

When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic.

It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not.

With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate traffic.

 

Advanced Segmentation

If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation.

For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc.

After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements.

 

Custom Variables

Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors.

There are three different types of Custom Variables:

  • Page-level Custom Variables:

This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip.

  • Session-level Custom Variables:

This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level.

  • Visitor-level Custom Variables:

This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service.

That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you.

 

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here.