Posts

What should you expect in the next few months in terms of SEO for Google?

I just found this interesting video from Matt Cutts from Google talking about what will happen the next few months in terms of SEO for Google. So make a cup of coffee and enjoy the next 7-8 minutes. Best regards, Henrik

Test test test … you better love it

Well .. Okay I admit it. I love the Internet. I am a marketer, I love strategy and I love that you can measure everything you do on the Internet. Because no matter what we are selling, or wanting people to sign up for – we all want higher conversions. And I will tell you here what you can do to raise it. So when your boss tells you that he loves a picture of a woman and a dog, but you would rather have a picture of a chocolate, then you no longer have to have a fight about what will give the best return.

Boost your conversion rate NOW

When you are using Google Adwords ads its very important to have relevant landing pages for your ad. But maybe you have 100 or 500 keywords or Adgroups. And creating so many unique pages can be a challenge. You have a life outside of Google Adwords right? But there are a lot you can do to make it work and improve the conversion rate. Many companies only have one standard landing page – and it could even be your normal homepage. Well let me tell you about this 4 step strategy.