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GetLeadsFromGoogleAnalyticLet me show you step by step how you can increase your online marketing ROI by over 30 percent just by using this free technique.

Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free.

In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at?

Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step.

Normally B2B companies don’t have as many visitors on their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company.

On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor.

A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything.

 

Step by Step

Okay let me show you the trick step by step.

First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”.

Now you should be ready to build your report.

First write a title for your report, and a name for the content.

Choose the “explorer” box.

Now to the fun part. From the blue metrics box you select

  • Visits
  • Pageviews
  • New visits
  • Unique visitors
  • Pages/visits

Just choose one at the time. Now in the green dimension drilldowns box you you will select:

  • Country/territory
  • Service provider
  • Page

Remember to pick them in that order.

GoogleAnalyticSettingUp

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now we are almost done. Just click the save button.

 

Now try and run the report

First you get a view with the countries.

GoogleAnalyticsCountry

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.

 

GoogleAnalyticCompany

 

 

 

 

 

 

 

 

 

 

 

 

 

Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks.

Now click on a company name and you will see which pages they have been looking at.

GoogleAnalyticPages

 

 

 

 

 

 

 

 

 

 

 

You can’t see which person who has been looking at your site, but maybe the sales team  has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company..

Now you can go back to edit your report. You will see the word Filters.

You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names.

Another great feature is that you can send this report automatically to your mail or your sales departments mail every day or every week.

This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique.

Good luck

Henrik

 

LongtailKeywordsGoogle Analytics is perhaps one of the most ideal assessment tools for startups, who wish to make it big in the online marketing realm and appear as a challenging competitor to its rivals.

The records, metrics and the array of valuable information the analytics provide can truly improve the performance of a website.

Apart from the information on the number of page views, traffic, and others, Google Analytics also provides precious information on the Keywords, which when tracked and implemented efficiently can bring about beneficial results.

So before we proceed further, let’s just see briefly about keywords, and what they mean in SEO.

 

A Quick Introduction to Keywords

In SEO, keywords are of two types – Longtail & Head Terms.

 

Head Terms

These are non-specific keywords, which the users type in to get generic results. For instance, a user looking for a laptop will reach in his search engine by directly keying in the term ‘laptop’. This is more open and throws in a number of options to the users.

 

Longtail

Longtail keywords are search terms that contain a tiny phrase of about 3 to 5 words.

These are specific in nature and help the users to refine their search results and get closer to what they are looking for.

In the same example as above, a user who is specific about his requirements will type ‘Laptops below $500’ in his search engine. The phrase ‘Laptops below $500’ is termed as longtail keywords.

 

Perks of using longtail keywords

  • ü  They are less competitive, since they are specific
  • ü  They constitute about 70% of the web traffic
  • ü  They produce higher conversion rates, because the user knows what he wants

Now that we know the importance of longtail keywords for our website and content, it’s time to capitalize on them and reap the benefits. So, let’s get started.

 

Using Google Analytics to Find Longtail Keywords

I. Login to Google Analytics and set the timeline to about 3 months, for a detailed information

II. Reach the ‘Content’ tab , present on the left portion of the page, beneath the dashboard

III. Now select the ‘Top content’ tab. This will display the pages in descending order, or in simple words, based on the number of times they are viewed

IV. Select the page for which you wish to analyze and determine the keywords

V. Notice the option ‘Entrance Keywords’ on the bottom right corner of the page and click on it. This option will display all the keywords that were used by the searchers to reach that particular page you’ve chosen

VI. Now explore through the keyword list and gauge if you have used them already in your articles or web content. If used, ignore them and proceed to the next. In case if you haven’t select a few keywords, which you think have a potential, and set them aside

VII. Now, zero-in from the hand-picked keywords, after carefully analyzing the following factors

a) Choose only the keywords that are relative to your website and/or niche

b) Also factor in the number of page views the keyword managed to convert

c)  Take into consideration, the duration spent on that particular page. This indirectly signifies the relevancy of the keyword and assists you in coming into a conclusion. The longer the duration spent on the page, the relevant the keyword and the information was and vice versa. However, there is a restriction that the amount of time spent may also be due to the length of the article. So, consider even this and zero-in on your keyword

 

So, that is how we determine new longtail keywords and make the most out of Google Analytics.

Implementing this will surely bring about a commendable change in the derivation of website traffic.

So, make use of Google Analytics to the optimum, try out new longtail keywords in your articles and content and witness the traffic your website soaring high, this 2013!

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages

 

 

GoogleAnalyticHave you analyzed your website with Google Analytics analysis tools?

Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting.

While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want.

You can organize the super reports as per your requirements and share it with your colleagues in minutes.

It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales.

These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce.

Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes.

In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks.

Here’s a list of popular Google Analytics analysis tools:

 

Real-Time reporting

Real-Time reporting tool provides you with a continuous update that’s reported seconds after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens.

This reporting tool of Google Analytics allows you to check

  • The number of people accessing your website right now
  • The geographic locations of the people visiting your site
  • The sources that drove people to your site
  • The web pages of your site that people visited

When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic.

It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not.

With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate traffic.

 

Advanced Segmentation

If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation.

For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc.

After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements.

 

Custom Variables

Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors.

There are three different types of Custom Variables:

  • Page-level Custom Variables:

This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip.

  • Session-level Custom Variables:

This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level.

  • Visitor-level Custom Variables:

This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service.

That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you.

 

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here.

 

 

googleanalyticAre you using Google Analytic – well if you are not – you should start using it. It’s free and it will give you tons of information about your website.

Check it out here Google Analytic.

You can check it out here… You can’t really do SEO without knowing something about your visitors right?

Let me show you a simple but effective trick where you can use the information from your Google Analytic to grow your traffic.

 

1. Step – Find the keywords you are already ranking for
This is what you are going to do.

We will first find out what people are searching for in the organic Google searches to find your website.

Go to Google Analytic – Dashboard – Traffic Sources – Sources – All Traffic. In the right window click on “Google / Organic”. In the next window you are going to click on “Source/Medium” and pick “Traffic Sources” and pick “keywords”.

So now you know what people have written in Google search to find your website. This will be your top-ranking keywords that you got right now.

 

2. Step – find your website’s ranking position
Now we are going to check your keywords position. So go to Google and write you’re the first keyword you just found.

This can be a little tricky – because if you have a new or relatively new site, you might discover that your website is not showing up on the first page – or maybe not the second page in the Google search results.

The point is that you have discovered a page on your website that have a high ranking for a keyword phrase. And this is what we are looking for.

It’s not so important if its showing up on page 1 or 2 (or 3…).

You can find programs which are showing you your ranking. I have found this ranking tool. This way you don’t have to check too many pages if your keyword is not showing up on the 1. or 2. page.

 

3. Step – building backlinks
Now the last step is to use your knowledge about your keywords and ranking. You are going to use the keyword phrase as your anchor text.

I would go back to Google and search for “SEO guest post” or “SEO blog guest post” or “SEO comments” and find relevant websites, which could be relevant for a link back to my website here. You will have to search for relevant websites to your blog or website.

Write a comment on the website you just found, or contact the site owner and ask if you could write an article with a backlink.

Then write your article with your keyword and a link (also with your keyword or keyword phrase). If you are commenting a post, again remember to mention your keyword or keyword phrase.

Now repeat this for your other main keywords. Simple right? Yeah I know – it will take some time with articles, but then start by commenting some posts.

After some weeks check out your rank position again.

Well that’s all folks – I better start commenting some articles and write some articles.

 

Free Marketing Giveaway

Remember to grab the new free Complete SeoCustomer Guide 2012 Q1 – with a lot of tips and tricks for your SEO, SEM, Social Media Traffic and Link Building.

All the best to you as always…

Henrik