Facebook is a powerful platform for engaging your audience with highly-targeted posts. The platform allows you to get creative in your profile, company page, videos, ads and more.
I just love to show you this new 2014 CMO’s guide to the 2014 social landscape. It’s about SEO, Brand Awareness, Customer Communication and traffic generation. I hope it will inspire you to consider new channels for your marketing campaigns.
But not everything he did was a success and he did make some big mistakes too. So take a look and see some of the big mistakes Steve Jobs did.
Can you think of any more mistakes?
Enjoy the SlideShare – please go and like and share it on SlideShare 🙂
All the best to you, Henrik
I hope you will enjoy 🙂
Please go to Slideshare and like and share this presentation.
Take care, Henrik
There is a remarkable reason why blogging platforms such as WordPress allow for the creation of static pages. They are not the most visited pages but could turn into gems by getting a visitor to the site for the first time to try a product or subscribe.
As you consider these crucial pages, it is very important to step into the reader’s shoes and ask yourself what you would like to see; helpful content that inspires them to return or recommend the site to others.
These could be pages to know a little more about the owner of the site, contacts, subscribing to an opt-in offer or list, subscribing to future posts or simply accessing resources needed to understand the niche better.
The essential four pages each new blog requires include the Home, About, Archives and Contact.
1. Home Page
WordPress bloggers should not worry about the creation of this page. It is the front page with all the latest content on the blog in a reverse kind of chronological order and usually automatically selected as the Home page.
You will also find a link created in the navigational bar to make sure visitors have found their way right back to the home page, no matter where they might be in the site.
In case you would like to have a static page, perhaps to introduce the blog to the visitors and let them discover what is in the blog later, you should create a new page right away.
This will make the blog look like websites with secondary content in blogs. If you decide to go for the static front page, include in the main menu a link to the blog so that it can be visible and to let every visitor know the blog is active.
2. About Page
After you have made up your mind on where you want the home page to be, visitors to the blog would like to know more about the owner or the blog.
Thus, an about us page is important, a popular page that will be clicked by visitors from social networks, search engine and other blogs. In the ‘about’ page, the visitor is told about the face behind the work on the blog.
This can be done through the creation of very short introductions to say who you are, the objective of the blog such as connecting with people of similar interest and sharing ideas. If you are an artist, it is the best place to have your statement, accomplishments and biography.
You might also want to add a number of links to a social profile you might be using to associate with your audience.
3. Archives Page
The archives page appears very dull as a garage shelf but plays a very crucial roll of having content at a central place.
Remember not every visitor to the site is human since search engine spiders will crawl the site to index the content, gathering information usually fed into a specific algorithm.
They evaluate the content of the blog and its popularity, before having it indexed the in the right way.
Archives page is the best place for a blogger to practice SEO (search engine optimization) strategies. This is done in the simplest way possible by making it easier for search engines to access the site and content.
For WordPress users, there are themes that come with archive formats. Other plugins make organization of content in terms of category or month possible, or pretty much the way you would like it.
4. Contact Page
Through the contact page, visitors are provided with various formats of getting in touch with the blog owner.
You can provide visitors with an actual email or contact form that cuts down spammy mail considerably as well as the place to socially connect with the blog or you, such as through Facebook or Twitter.
Once a reader had read something on your site and likes it, he or she might want to stay in touch or peruse more about you on Twitter or Facebook. After successfully starting the blog, you will find a number of things that should be done right before publishing the first post. This consideration is on the four pages any blog needs to have, which are extremely necessary.
I just came across this awesome Infographic about the billion dollar startups. Not many companies made it to a billion dollar valuation right?
This Infographic from Straff includes companies started in 2004 and onwards (2004 is the year Facebook started).
Are you looking to increase the number of likes and fans you have on your company’s Facebook page? Running a Facebook contest is the perfect way to spread the word about your business and attract new customers.
However, as with any new marketing tactic you might want to try, it takes a good bit of thought and strategy to run an effective contest or promotion.
Below are a few tips and suggestions for you to follow to make running a Facebook contest as easy and as successful as possible:
1. Know the Rules
Facebook has set aside a few very strict guidelines and rules when it comes to running any type of promotion or contest. The most important thing to remember is that ALL Facebook contests or promotions MUST be run through a third party application.
There are many third-party applications available to build and administer your promotion, such as Woobox or Shortstack. Facebook requires any business running a contest to identify to your audience that your contest is not sponsored, endorsed or administered or associated with Facebook.
What this means is that Facebook wants it to be clear to entrants that they are not a part of your contest. Another thing to keep in mind is how the winner is contacted once the contest is over.
The safest way to contact the winner of your contest is through the personal email address they provide when they enter the contest. Announcing the winner of the contest on your Facebook wall is prohibited.
For more information and a full detailed list of the rules, be sure to look through Facebook’s official contest rules.
2. Set Goals
Every good Facebook contest requires a good deal of planning and thinking. A successful contest should be entertaining but also relevant to your business.
Remember that you are competing against other businesses on Facebook for the attention of Facebook users. You will need to select a contest and prize that sets you apart from your competitors.
Be sure that you select a prize that is related to your business offering and appeals to your target audience. The goal isn’t to get as many random likes as you can, it’s to increase likes from those who could be potential customers.
When you offer a prize that isn’t relevant to your business, users are more likely to enter the contest and then unlike your page once it’s over. If you sell a certain product, you could give away what you sell on a day to day basis.
If you are a service based company, such as landscaper, you might want to give away a free winter landscape cleanup or a free bed of flowers.
3. Promote Your Contest
Now that you have set up your contest and picked the perfect prize, be sure to promote it. Just because you can’t run the contest on your Facebook wall doesn’t mean you can’t promote it there.
Be sure to offer instructions on how to get to the contest and what they will need to do to enter. Be sure to leave your contest up long enough so that people can start talking about it.
Be sure to promote it on any other social media channels, such as Twitter or Google+.
4. Follow Up After the Contest
Once the contest is over and you have contacted the winner, take some time to look at how you did. Did you meet your goals? How many new likes did you get? When you run a contest, often times you collect email addresses.
Now you can use those email addresses for email marketing. Be sure to continue to communicate with Facebook users and thank them for participating in the contest.
Remember to continue to provide insight and information so that they can continue to interact and learn more about your brand.
Now you have a few tips and suggestions to help you get started. While the rules and steps to setting up a Facebook contest seem strict and a little bit overwhelming, the overall benefit of gathering new fans and potential customers is priceless.
This guest blog post was written by Full Media, an Atlanta SEO firm. Specializing in internet marketing and website design in Atlanta, we offer a high level of expertise and service to organizations of all kinds, regardless of size or industry.
Nowadays, if you do not have a certain degree of presence on the various social networks, you run the risk of losing out on valuable clients.
Other than providing exposure to your brand, a well planned and maintained fan page on Facebook can boost your SEO popularity.
If you have been hosting a Facebook fan page for some time, without much SEO optimization, maybe you are going wrong somewhere in collating the content of such a page.
Here are three solutions, from a leading Orlando internet marketing house, which will help you to resolve this issue of inadequate Facebook marketing.
1. Link Your Facebook Fan Page to Other Sites
If you take a cursory look at some of the most popular eCommerce websites on the internet, then you will most probably come across a link to a Facebook fan page.
Such a link may call you to ‘like’ a product on Facebook, or it may simply claim to be working towards better communication between the company and its clients. Yet, there is a hidden agenda too, that lies behind these links.
Leading search engines, like Google, are more likely to favor a Facebook fan page that has many backlinks attached to it. This makes the search engines recognize a fan page as authentic, and reliable.
Thus, by connecting the content of your Facebook fan page to more and more blogs, websites, and other social network accounts, you will ensure a higher ranking for your page.
2. Plan Your Status Updates To Make Them Popular On Search Engines
It is a little known fact that Facebook treats the first 18 characters of your status updates, and other posts, to be a meta-description. So, take advantage of this fact, when you are composing the substance of these posts on Facebook.
You may include keywords, or even provide links to your allied websites, in such meta-descriptions.
You must also bear in mind that the first word of your status update is the most important, as far as SEO focus is concerned. So, put good thought into it.
3. Don’t Ignore the Power of Facebook Notes
As a Facebook fan page consists of all the important content for marketing a brand, most page administrators choose to overlook the ‘Notes’ section completely.
This alternate page is insignificant, in comparison to the all-important main fan page. This is a mistake, as you can use the ‘Notes’ section to enhance your SEO popularity.
The title of a particular post that you host in this section acts like an SEO title and the initial words of its content double as meta-data.
You can also link a note with other web page, and other important notes, thereby ensuring better communication and stronger backlinks for your overall fan page.
You can follow the above tricks, in addition to including the phone number and address on your Facebook fan page, to ensure that it gets the right kind of attention from SEO devices.
Consequently, you are sure to experience unprecedented business growth, promoting your brand through a Facebook fan page.
Author – this article is written by Brenda Lyttle
In fact it can tell you about all the different kind of social media. I am already inspired to get myself a cup of coffee now. Cheers everybody.
Coffee is on me, Henrik
There are lots of speculations about Social Media. Many feel that it might take the place of Search engines. There are people who feel that search engine optimization practices are gradually fading away.
On the other hand, some of them still believe that Search Engine Optimization has a long way to go. Whatever said and done, it has to be agreed that both have their own places in the industry and you can never say that one is better than the other.
When you make your presence felt in the industry, it will definitely have a positive impact on your Search Engine Optimization results.
Let’s take a look at some of the facts related to search engines.
- Tweets have become an integral part of Google’s search results. For instance, when you search information for a particular topic, Google will pull all the Tweets that are related to the topic
- Search Engines have started viewing Social Media sites more frequently. If you post any new information on your social networking site such as Facebook, chances are that Google will be viewing the information within an hour
- Google trusts all the top rated Social Networking Sites and it ranks them accordingly
Here is a list of some of the Social Media sites that improve Search Engine Optimization
Linkedln – It is one of the Social Media that is dedicated to professionals and business owners. If you own a company, your employees can sign up for an account and start networking with people.After registering yourself, you need to select “Account and Settings” option which will be seen at the top of the page.
Select “My Profile” on the page and it will lead you to another option “Websites”. Choose the “Edit” link option.It will lead you to a different page where you can make changes to your Web sites. Now choose the “Other” button and start describing the site that you want to link to. It is also possible to link internal pages to the site.
Facebook – Using this social media you will not only be able to create your own personal profiles but you can also create fan pages. Just make sure that your profile contains all the necessary information such as websites and more.The appropriate keywords have to be inserted as well. Introduce your sites and products to the audience in the form of brief descriptions.
As far as fan pages are concerned, you need to make sure that blog posts are posted frequently. That makes it easier for your contents to get displayed on search engines when viewers look for them.It is better to use Networked Blogs applications which assist you to post the blogs on your Facebook wall. Also keep in mind that your profile needs to be made available to the public.
Twitter – This is one of the sites whose popularity is on the rise. Using this Social Media, you can use information for sharing with people who follow your profile.Irrespective of the type of content, you can share it with umpteen usersaround the globe.
It has a huge reach. Google has recently started to index tweets and it has proved to be beneficial for people who are trying to post their content through Twitter.Make it a point to use URLs that aren’t shortened because actual URLs are considered more relevant.
Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help.apple tech support
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