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7 Ways Local Business Can Benefit from Paid Search

When you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.