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Tips to make a corporate blog stand out

One assumes that a corporate blog has more functions that a blog that is maintained by a hobbyist. The difference between a corporate blog and a commercial blog is that a corporate blog is not really set up in order to sell products. It may have promotional content posted on it, but its primary aim is to keep interested parties up to date with current information, to keep investors in interest and to help maintain the corporate concern’s public image/online PR.