In our time of highly Internet technology even a small entrepreneur is committed to representing their business on the internet. The presence of a corporate site is out of the question – which organizations doesn’t have its own corporate site?
But now we need not just a presence on the Internet ― it is important to have the direct communication with your customers, prompt reaction on all social unrest of your target audience and improving the image of your business in such a broad and multi-faceted Internet environment.
To help in this matter comes social networks that set the pace of modern social life. Proper use of social networks can significantly increase sales, increase brand awareness and monitoring of consumer desires.
About advantages and necessity of representing your brand in social networks there has been said and written many articles and books, but still not many companies know how to use this tool to its full potential.
This article focuses on the use of social marketing tool such as Twitter.
Twitter is a relatively new tool for presenting your brand in the world of social networks, but has already gained its popularity and the number of advantages in comparison with others. It allows you to keep in touch with your followers, quickly inform them about all the new items for your business, respond quickly to their needs and desires.
Briefly speaking, Twitter can be a useful addition to any marketing campaign.
Suppose you convinced the corporate account that the company need a corporate Twitter. What’s next? Consider the major issues that arise in front a businessman and about what you should think about before you make the first steps.
On whose behalf are you tweeting?
In this regard there are two possible solutions.
On the one hand, you can keep your account on behalf of a brand or a company and name it accordingly to them. On the other hand, you can keep your account on behalf of a private person, which is directly related to your company.
Which way to choose depends on the specifics of your business and the goals you want to achieve through the corporate account on Twitter.
If you represent a large international brand than brand’s official account can help solve such problems as the creation of visual contact between logo and brand name. It will also help you to create your “army” of loyal followers, and always refer to them at the right time for the reporting of sales and events.
If you have a local or small business and your company name is not widely known you can create accounts of a private person and contact with your followers on a more informal level, but by the way informing and reminding about your company in the form such as “Today ate sushi. And by the way, in our food delivery store we have new proposition – the second set – for free.”
Avatar
Choose the right picture is a very important mission because of this picture your account will be recognized in the social network.
If this is the official account of the company or brand – the picture should be recognizable, clear, concise and vivid. Users should immediately recognize you in their news feed.
If you decide to keep your account on behalf of an individual then as an avatar you must use a real photo. Users are much more loyal to the real people and will be more likely comment on and retweet your posts.
Communication Style
The style of your communication with your followers, again, depends on the specifics of your business. But don’t forget that Twitter is a social network so it doesn’t like the official and grave style.
The most important thing – be friendly and interesting, do not post dry information or frank advertising because you can lose your followers.
The frequency of tweets
There is no specific number of tweets per day – it depends on the content. The main thing – they must be regular. Also you must mention that people often visit Twitter in the morning before work and in the evening after work.
Alternate advertising, news and personal tweets. You can create a schematic release schedule, for example: morning – news, day – advertising, in the evening – an interesting story from the life or some observation. The main rule – be interesting.
There are main advices before creating a corporate account in Twitter. All the rest come with experience and practice.
Author bio: Joe Craven is a specialist of context advertising and social marketing of EssayWritingServices.com. He writes articles on various topics that deal with internet marketing, branding and business promotion in the internet.