Java PrintingOne of the best way to sell a service or a product is opening a website or a blog so customers can reach you online. This is a fresh and effective marketing tool, which is more effective when paired with a good SEO strategy.

Selling through websites or blogs, becomes easy if you learn to write contents for your advantage. Words are powerful and they are very effective in connecting to people and letting them know how good your company is in providing solution to their problems.

To help you double your sales and increase number of potential clients, here are a few tips in selling through written words:


Selling and Creativity Don’t Go Together (Almost)

You create a goal before writing a sales copy. That goal is to sell. Mix creativity in your copy and your original goal is gone into the void.

It is natural for writers to play with words when writing. They love creating imagery and style in their articles to attract readers. But as a writer for a sales copy, remember that your goal is to entice people to buy not to entertain. Andy Malsen, writer of “Write to Sell” said,  throw away an article if after reading it, you start to smile. No. It doesn’t mean sales copies should be boring. It only means what you wrote is entertaining not informative, or persuasive. This does not convert to sales.

After reading your work, a reader must realize a solution to the problems he experience because they can run to you for help. Your company or service is better than others so they should not look for any other options.

To say creativity is not seen in sales pitch is an overstatement. You still need to be creative in writing  to keep them reading. After all, people have short attention span when it comes to reading online contents. You just need to focus on your goals.


The Power of Call to Action

In marketing call to action can be a banner,  button, or an image to attract readers to click and order. Call to action is spread around a site, to remind people that ordering is “one click away.”

But call to action can be within your contents. Writers can include “visit our online store” or “order here” within the write-up to encourage them to act and buy. In writing this persuasive phrases, it is important to be firm. Don’t keep audience second-guessing on what they should do.

Avoid phrases like, “You can place your order here,” or “If you are interested.” You have to command them to act, not think about acting. They might not act fast, but at least they know what you want them to do.


Emotions Conveyed in Word Choice

Touching the heart instead of the mind is another effective tool to persuade people. The only problem is  if you use it carelessly, you might forget about your goal to sell. According to Brian Clark of Copy Blogger, choosing the right words in your copy initiate emotions. Here are few trigger words you can use:

Powerlessness. To be powerless is a driving force towards action. You feel powerless and you seek ways to help yourself. As a business, you empathize with your customers and offer them help. Use these words when writing your articles:

  • Weak
  • Surrender
  • Hesitate

Passion. Wants and passion drive people to get a service. Your articles should take those as leverage to encourage them to get your help. Try these words to drive them:

  • Rave
  • Thrilled
  • Delightful

Urgency. Make readers feel the urgency  to order, or lost the opportunity of getting a good product. Add these words to cut the decision making time.

  • Order Before
  • Deadline
  • Limited

Emotions are driving force in decision making. This is why retail therapy always makes people end up broke. There is nothing wrong with tapping it to improve sales.


Powerful and Weak Words

There are powerful words and there are weak words. These words tap into people’s curiosity and encourage them to move a little closer, listen to you, and buy. Choosing the right words in your copy is the hardest part in writing. To help, here are examples of weak and powerful words:

Weak Words. These words don’t have the spark to gain people’s attention. They may convey the message but they lack drive and energy.

  • Cost-effective
  • Nice
  • Upgrade

Powerful Words. These words convey action. People who read these words are driven into action.

  • Cheap
  • Striking
  • Boost

Free is another power word but most online writers and marketing firms abuse this word. People think it is another marketing strategy to fool them.

Choosing the right words has a huge impact in the effect of your sales copy. But this is not a magic spell to compensate to your bad writing. Improve your writing and choose the right words to expect a great boost in sales.


Author’s Bio: Diana Walls is busy taking her MA in communication. While studying she is taking a part time job as a writer, blogger, and researcher. She also works as essay writer for au essay on time.



wordsWe all want to write a good headline – and there are some great tricks that I will share with you.

So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it.

But without a killer headline – people will not read your page, it doesn’t really matter what you have done regarding SEO, your bounce rate will be high – and you will not sell anything.


Start with the headline
Yes of course you will say. But not everybody is doing this. If you start with the content – you will be put tin the position where you might have to reverse-engineer your promise.

Give a promises to the reader in the headline. This way you will force yourself to communicate the benefit that your text will deliver to the reader – in exchange for spending time (valuable time).

The headline is very critical – in just a few words, you will have to attract visitors, reduce bounce and boost your conversion.

I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.

So – hmm – I will have to tell you how to write this killer text right? That’s my promise.


Headlines are not science but art
Well – I hope you agree that a headline is important – and I wish I could give you 10 rules and say – here you are. But you are not so lucky.

To write a great headline is an art, but it’s not a science. But I can give you some good general guidelines.

So grab your cup of coffee – here we go…

  • Catchy – you have to grab the reader’s attention. Remember the AIDA model
  • The main point – your headline should summarize the main point in your article
  • Curiosity – could you make the reader curious about your text – you really made a great headline right? Did I make you curious with the headline – “How to write a killer headline”?
  • Not too long (and not too short) – if it’s too long – the reader has already left your page again. If it’s too short it might be boring
  • Get inspired – read other blogs and magazines
  • How to – this is a great way to grab attention. Just like my headline in this article – well remember not to overuse it – so you will end up with 50 articles all with “How to …”
  • Lists, with numbers – you can make a headline like this “10 tips …”
  • Say it – say your headline out loud. Show it to your girlfriend or boyfriend. Come up with 3 or 4 headlines and ask for their opinion
  • Question headline? Always great to use a question. I could have “Do you know how to write a headline?”
  • Write it first – yes as I told you before – start with the headline not the content of the article


The top 10 most powerful English words
The psychology department at Yale University have made a study – which showed that some words are more powerful than others.

The top 10 most powerful English words according to Yale are theses

  1. You – Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copy-writing, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.
  2. Results – Works in rationalizing a purchase.
  3. Health – Especially powerful when it applies to a product.
  4. Guarantee – Provides sense of safety at the time of purchase.
  5. Discover – Presents a sense of excitement and adventure.
  6. Love — Continues to be an all-time favorite.
  7. Proven – Helps remove the fear of trying something new.
  8. Safety – This could refer to health or long-lasting quality.
  9. Save – We all want to save something.
  10. New – It’s part of basic human makeup to seek novelty.


Other strong words for your text
Words can be very powerful. Use the word carefully – and you will get the attention you deserve. Beside the 10 most powerful English words, there are other words with a lot of power.

  • Announcing
  • Confidence
  • creativity
  • Discount
  • Easy
  • Energy
  • Exclusive
  • Free
  • Hurry
  • Improvement
  • Inspiration
  • How
  • Secret
  • Success

Now I am worried about my headline… Hmm. You think “How to Write a Killer Headline” is okay?


 GuideFrontFree marketing Giveaway

Remember to grab my free Complete SeoCustomer Guide 2011 and 2012Q1 – over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Carpe Diem