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Revenue for keywordsUnfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.

For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?

Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.

The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.

 

Build Up Your Data

You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.

Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.

Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.

You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.

 

Convert Your Visitors

Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.

Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.

The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.

 

About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.

how-colors-affect-conversion-rates-lg_smallDo you know that colors affect the conversions on your website? They do. So maybe it’s time for some A/B testing now?

I just came across this awesome Infographic from KISSmetrics. You really have to test some different colors on your site.

If a different color can increase your conversion rate with just 1 percent – it could make all the difference right?

Time for a cup of coffee – take care out there, Henrik

 

 

 

 

Source: How Colors Affect Conversions – Infographic

how-colors-affect-conversion-rates-600

 

 

 

 

 

 

 

seooptI just came across this Infographic about the conversion rate optimization – and wanted to share it with you guys.

All our efforts getting traffic to our site really doesn’t matter if we can make the visitors do what we want them to do right?

So choose “The Good Path” in the Infographic.

Enjoy your day 🙂

Henrik

 

 

 

 

 

seogadget cro pxhsjRead the full guide on SEOmoz

wordsWe all want to write a good headline – and there are some great tricks that I will share with you.

So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it.

But without a killer headline – people will not read your page, it doesn’t really matter what you have done regarding SEO, your bounce rate will be high – and you will not sell anything.

 

Start with the headline
Yes of course you will say. But not everybody is doing this. If you start with the content – you will be put tin the position where you might have to reverse-engineer your promise.

Give a promises to the reader in the headline. This way you will force yourself to communicate the benefit that your text will deliver to the reader – in exchange for spending time (valuable time).

The headline is very critical – in just a few words, you will have to attract visitors, reduce bounce and boost your conversion.

I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.

So – hmm – I will have to tell you how to write this killer text right? That’s my promise.

 

Headlines are not science but art
Well – I hope you agree that a headline is important – and I wish I could give you 10 rules and say – here you are. But you are not so lucky.

To write a great headline is an art, but it’s not a science. But I can give you some good general guidelines.

So grab your cup of coffee – here we go…

  • Catchy – you have to grab the reader’s attention. Remember the AIDA model
  • The main point – your headline should summarize the main point in your article
  • Curiosity – could you make the reader curious about your text – you really made a great headline right? Did I make you curious with the headline – “How to write a killer headline”?
  • Not too long (and not too short) – if it’s too long – the reader has already left your page again. If it’s too short it might be boring
  • Get inspired – read other blogs and magazines
  • How to – this is a great way to grab attention. Just like my headline in this article – well remember not to overuse it – so you will end up with 50 articles all with “How to …”
  • Lists, with numbers – you can make a headline like this “10 tips …”
  • Say it – say your headline out loud. Show it to your girlfriend or boyfriend. Come up with 3 or 4 headlines and ask for their opinion
  • Question headline? Always great to use a question. I could have “Do you know how to write a headline?”
  • Write it first – yes as I told you before – start with the headline not the content of the article

 

The top 10 most powerful English words
The psychology department at Yale University have made a study – which showed that some words are more powerful than others.

The top 10 most powerful English words according to Yale are theses

  1. You – Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copy-writing, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.
  2. Results – Works in rationalizing a purchase.
  3. Health – Especially powerful when it applies to a product.
  4. Guarantee – Provides sense of safety at the time of purchase.
  5. Discover – Presents a sense of excitement and adventure.
  6. Love — Continues to be an all-time favorite.
  7. Proven – Helps remove the fear of trying something new.
  8. Safety – This could refer to health or long-lasting quality.
  9. Save – We all want to save something.
  10. New – It’s part of basic human makeup to seek novelty.

 

Other strong words for your text
Words can be very powerful. Use the word carefully – and you will get the attention you deserve. Beside the 10 most powerful English words, there are other words with a lot of power.

  • Announcing
  • Confidence
  • creativity
  • Discount
  • Easy
  • Energy
  • Exclusive
  • Free
  • Hurry
  • Improvement
  • Inspiration
  • How
  • Secret
  • Success

Now I am worried about my headline… Hmm. You think “How to Write a Killer Headline” is okay?

 

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Carpe Diem

Henrik

When you are using Google Adwords ads its very important to have relevant landing pages for your ad. But maybe you have 100 or 500 keywords or Adgroups. And creating so many unique pages can be a challenge. You have a life outside of Google Adwords right? But there are a lot you can do to make it work and improve the conversion rate. Many companies only have one standard landing page – and it could even be your normal homepage. Well let me tell you about this 4 step strategy.