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Revenue for keywordsUnfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.

For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?

Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.

The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.

 

Build Up Your Data

You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.

Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.

Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.

You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.

 

Convert Your Visitors

Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.

Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.

The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.

 

About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.

DesignWhen you design your website you will have to be creative. But a good looking website alone will not help you to sell your products or service. You will have to convert your visitors to buyers. Let me show you 5 great tips for better conversion.

I love everything about SEO – but if I get a lot of visitors to my site – and they don’t buy anything it really doesn’t matter. I need to convert visitors to buyers.

No matter if you want your visitors to sign up for your newsletter, download a PDF or to buy a product.

So I let introduce you to some marketing techniques you can use when you are designing your website.

Design 2 Sell – 5 Tips for your Webdesign from SeoCustomer.com

 

seoPriceColorPrevent Choice Paralysis
This phenomenon is very useful to know about. Don’t give your audience too many choices to choose between. To give a choice is great. But don’t overuse it. You will confuse the buyer. If you confuse the buyer they might just leave you right away.

Make it easy to be a visitor on your site. If you want your visitors to sign up for a newsletter (I want that on my site here) be sure you have a visible call to action.

If you are writing about a product tell which one of the choices you like the most. With your design you can make your suggestion product picture bigger than the other ones. Make it with another background picture.

There is no doubt that SEOmoz wants you to buy the PRO version of its program right. They are telling you want to do. Just by using different colors. And you only get 3 choices.

 

Mountain Bike AD MSubliminal Suggestion
Have you heard of this before? It was a big hit in marketing a few years back. But you can still use some of the elements.

Newer research shows that it really didn’t help that much anyway and most of the sneak messages were eliminated.

A very famous example that everybody is still talking about is about a hidden ad picture in a movie, and suddenly everybody in the cinema wanted to buy that product. Well this wasn’t true I have heard.

But you know – the advertising industry is still using some subliminal messaging, and you can use it for your website design too. Today, you can meet subliminal messaging for personal development, when trying to stop smoking and a lot of weight loss aids. You can still buy theses CDs and DVDs commercially.

free rusty bikeWhen you are choosing your pictures for your website, you must think about what kind of messages the pictures are sending. Choose pictures that embody your message or feeling. Don’t just use the first picture you find – think carefully about your use of pictures. No stock photos (please).

You get 2 different feelings here right with the bikes. One picture is selling adventure the other picture is just selling a bike.

What kind of messages do you want to send to your visitors?

 

RanktrackerShow the Product
Out in the real world (yes you can still sell products in the real world I am told) you can see and touch the products. Sometimes you can smell it too.

In fact I am sitting right now eating strawberries – I can taste them, smell them (I tell you they are awesome). But how do you want to sell strawberries on the internet.

Well show your product. We can’t make smell (well I have read about a way to do that on the internet too – but that’s another post) so we will have to show the product. Maybe make a video. What about a 360 degree photo.

A lot of companies selling software forget to show the product or the screen dumps. Show it – show lots of pictures.

Often people are making their judgments based on how the product looks like. Appearance is important – it’s an indicator of a product’s usability. This is also known as the aesthetic-usability effect.

This product is Rank Tracker. But the company has shown it in a kind of physical box. A great way to show a virtual product right?

 

aweberDesign and let People Try It
It is becoming more and more popular to let people try the product. Maybe try it for free 30 days or a limited version of the product.

People will get used to the product and after the trial period they just need to have it right? If you want the full version you will have to buy it.

This is really a great way for software products to sell.

I know – this is not a design element. But you can still get a lot of conversions. And get your sale.

Aweber which is a newsletter software (I use this software – awesome) has a sign up for just 1 dollars and the first month free. Then you will get your first sign ups with this program – so why change after 1 month?

marketsamurai

 

 

 

 

 

 

 

 

GutenbergDiagramDesign by the Gutenberg Rule
I love this rule. The Gutenberg rule. Johannes Gutenberg was a German blacksmith, printer, publisher who introduced printing in Europe. His invention of mechanical movable type printing started the Printing Revolution (Wikipedia). If you haven’t heard of him – go and check him out.

The theory is that a reader uses his mental path when he is viewing a design. This is called reading gravity. Here in the western world we read from left to right and top to bottom. So with this knowledge we can make the Gutenberg diagram.

So we read a page or design from “Primary Optical Focus” and end up in the “Terminal Area”. This is why it’s good to have a call to action in the bottom right instead of the bottom left. Let me show you an example here.

Market Samurai (great program about finding the right keywords) have a free trial for download.

Remember now we are talking about elements. Of course you can use colors and pictures to control your readers’ eyes too.

 

Homepage Elements HubSpot Infographic small13 elements your home page must have

Go and check out this post too about 13 elements your home page must have. You will love it.

 

 

Free Marketing Giveaway
Remember to sign up for the newsletter and get free 3 eBooks with lots of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

And go and sign up for our new SeoCustomer Group on LinkedIn and join the conversation.

All the best to you …

Henrik

 

 

 

 

 

how-colors-affect-conversion-rates-lg_smallDo you know that colors affect the conversions on your website? They do. So maybe it’s time for some A/B testing now?

I just came across this awesome Infographic from KISSmetrics. You really have to test some different colors on your site.

If a different color can increase your conversion rate with just 1 percent – it could make all the difference right?

Time for a cup of coffee – take care out there, Henrik

 

 

 

 

Source: How Colors Affect Conversions – Infographic

how-colors-affect-conversion-rates-600

 

 

 

 

 

 

 

LinkedIn

LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media.

Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing.

LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent – four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent.

 

conversion

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market.

You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level.

So let me show you 5 ways of boosting your lead generation so you can get more sale.

 

1. LinkedIn Answers.

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Did you know that LinkedIn has a LinkedIn Answers section?

You can ask a question or answer a question.

So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert.

Remember to write your www when you are answering a question.

This way you can also get more traffic on your site.

 

 

2. LinkedIn Applications

LinkedinApps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page.

So you can add your blog post directly to your LinkedIn page – awesome 🙂

You can also tell people which business books you are reading. So go and start your reading list.

Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting.

 

Create a poll

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Join Groups

Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too.

So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups.

Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones.

 

4. LinkedIn ads

linkedinprices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click.

So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale?

Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.

 

5. LinkedIn People

This is a really awesome tool for sales people – in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner.

Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections.

Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for.

 

Marketing Giveaway

Well… I have to join some groups now… But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.

And good luck with your LinkedIn leads – time for my coffee here.

 

Best regards, Henrik