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The Advantages of Content Marketing over SEO

ContentMarketingSearch Engine Optimization (SEO) and its cousin Search Engine Marketing (SEM) took the business world by storm a few years ago. The importance of a significant social media presence was felt by every brand, big and small.

This, of course, was directly due to the aim of companies the world over to try and capitalize on growing and innovative marketing trends.

In a bid to stay connected with potential targets and existing customers, a host of related digital marketing services became the number one priority.

However, in this constantly changing time of new technology, innovative marketing trends and stiff competition, it was natural for content marketing to emerge.

When it comes to the advantages of one over the other, content marketing offers several greater benefits over stand-alone SEO. For instance:

 

Content Marketing is for Readers

Content marketing offers relevant information that may help potential and existing clients better understand a product or service.

Unlike SEO marketing, in which keywords are the primary foundation used to create content, content marketing by and large focuses on creating relevant and impactful content for the benefit of users.

 

It’s about Quality, not Quantity

SEO largely referred to the quantity of ads or short articles a marketer could put up online.

The more the better was the initial norm. On the other hand, Content Marketing is largely focused on offering quality content material to users and interested readers.

If, for instance, a company selling beauty products starts writing regular content based on beauty tips, it would initiate greater interest amongst users, even if the posts are fewer.

 

SEO, by itself, Cannot Retain Customers in the Long term

The primary goal of any marketer is to increase sales and retain customers.

SEO marketing, by itself, cannot assure that. But a focus on content marketing can help marketers engage clients for a longer period of time.

The key here involves garnering the interest of clients by creating client specific content and not marketing content all the time.

 

Content Marketing Increases Brand Value

SEO marketing may help brands increase their online presence but it takes effective content marketing to increase the value of a brand and its overall online image.

That’s because effective and customized content as per the actual readership requirement of target audiences is the key to increased brand value.

 

 

Written by Webmarketing123 – Webmarketing123 is a California based seo company that offers global internet marketing services such as SEO, PPC and SMM.

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Know How Coke Ruled Dominantly Over Social Media

CokeSocialMediaSEOKnowingly or unknowingly, you would have liked Coke in social media portal like Facebook (FB) or followed on twitter. Coca-cola is the biggest brand in social media and ruling dominantly the vast magnitude of social media.

It is the matter of high surprise and inspiration that how Coke has expanded its brand to multi-million Facebook users.

In an interview, Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola (KO) has shared her insights about making of a giant social brand in social media world.

 

Share Something Sharable
In a world, where people come to seek something new and interesting, it is a brand’s responsibility to come up with interesting contents, which can suffice the thrust of reading or watching interesting stuffs over social media.

In this way, coke prefers to develop its social media contents while keeping two kind of audience in its mind.

The first kind relates to existing 59 million Facebook Fans and 672827 Twitter fans. For Coca-Cola, its fans are not in just confines of these numbers.

It takes responsibility of developing share-worthy contents to enable our fans to share further.

 

Listen Your Consumers
Gone are the days, when it was enough to say, “We will get back to you on this issue”. Now, social brands are focusing on listening customer’s voice.

Coca-Cola has taken a step forward to give human interaction to this large number of fans.

When a coke’s fans raise a question, post something on its pages, and share their first coke experience, Coke people comes out to interact actively.

It is probably the groundbreaking reason that backed this soft-drink provider in its social media campaign.

 

Be Consistently Frequent Player
Coke is probably the biggest consumer brand over Facebook.

It has been following a special strategy to become the number one. This multinational conglomerate believes in visualizing a big dream, taking a little step, and walking fast towards the goal.

You as social media brand need to be frequent in your posts. However, your posts should be of high-standards.

The initiation can be sort of small one but the speed of progress should certainly be high.

The high-speed projection of customer driven activities at Facebook has helped Coke in registering a feat in social media branding industry.

 

Social Media Is Not Everything but Comes Right before Everything Else
Coke has created history in social media. However, social media is not everything but it comes before everything.

Coke creates the every bit of its content be it the bottle covers, TV advertisement, and social media presentations, and sponsored campaigns with keeping the social element in the core of promotional content.

 

Content Is the New Currency, Spend Carefully
Since people have stepped their feet in publisher’s shoes, the content value has went in deflation mode.

Social media users are posting millions of bytes over web with every passing second of time.

Therefore, you should create and post your content carefully. Coca-Cola has embodied the fact word-by-word and emphasize on creation of highly interesting & shareable content for its social media profiles.

 

Let Your Fans Create Contents
It is relatively a new trend in social media wires.

Coca-Cola prefers to let its so-called fans and followers to share their love for coke at our social media pages.

The company fan page appreciates social media users to share their experiences with Coca-Cola.

However, it still keeps a lenient eye on the quality of the content. Technically, Coca-Cola creates 10-20% of contents and 80% of total social media content comes from its social media fans & followers.

 

Channelize Your Stories & Find the Orators
Considering the impact of storytelling, Coca-Cola is introducing a new trend in social media branding.

It conveys updates like winter nights stories and appreciates the orators to channelize its stories further.

It is a newest trend in social media. Social media fans love to share the shareable contents within their peer circles, especially when it comes from a page like Coca-Cola.

Therefore, it has helped the soft-drink giant in registering a remarkable sign in social media universe.

You can also take insights after reading the golden strategy that turned Coca-cola in a biggest consumer brand over social media to increase the ladders of social media success.
Author bio – Nick Carter is a freelance writer who is associated with wordpress development company. This is the most prominent IT hub & also provide the service for hire wordpress developers for open source solutions.

 

Author bio – Nick Carter is a freelance writer who is associated with wordpress development company. This is the most prominent IT hub & also provide the service for hire wordpress developers for open source solutions.

 

 

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