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TwitterCampaign

Unless one is measuring Twitter marketing efforts, marketing through this medium is a shot in the dark. It is through the analysis of data on Twitter campaigns that you will be able to evaluate and pull insights on whether the operation is benefiting your company or business.

However, Twitter does not offer any way of measuring how a marketing exercise is paying off.

If you are using Twitter, you should start measuring it if you have not already.

Avoid just measuring for the sake of the metrics.

Rather, measure your Twitter activities to learn what is paying off and what is not while at the same time how this can be improved. 

There are measurements you can use for your business. This can be done by addressing a number of issues:

* How effective are your Twitter activities
* How to choose the metrics to be monitored
* Calculation of the metrics
* Interpretation of the numbers after getting them

There are many ways of doing Twitter or social media measurement.

You can decide on ongoing monitoring analytics that tracks over time the social media activities. Metrics focused on a campaign can be used where the event analytics have a clear start and end.

Use of ongoing analytics is very important to keep the general impetus of general conversation on a business. After brand setting has been done, let it run; leave it to run on its own and pop in frequently to see what has been happening. 

Metrics focused on a campaign will help to understand the impact of targeted marketing strategies and variations from one campaign to the next, depending on the goals each has.

For an effective measure of whether Twitter campaigns are producing results, both measurements can be used. 


Establish social goals

Prior to measuring each tweet about your brand, have your social goals in mind.

Know what you are trying to accomplish though the channel. Generate a list of what you want to accomplish from Twitter usage.

It can be used to serve a number of purposes such as broadcasting information, answering customer queries and perhaps engaging a particular community.

Think through what you would like the targeted audience to do with the information; whether you would like them to engage, buy, click, reply, read or share by listing the goals. 


Make goal measuring metrics 

Match goals to real behavior and actual metrics that are measurable.

For instance, if you are measuring engagement, you must know the most pragmatic engagement form that should be tracked. 

Measure awareness by using metrics such as amplification, exposure, reach and volume to know how far the message has been spreading.

Measure engagement by looking at metrics around participants, replies and retweets, knowing how many individuals are taking part, in what form and how often.

In case your aim is to drive as much traffic as possible to your site, track conversions, clicks and URL shares.

Know what people do when they arrive at your site and if they are going there at all.


Measure

After listing the metrics to center on, find the tools capturing the metric and begin measuring.

Twitter lacks a unique analytic tool and you might be required to use third part analytic tools or building your own. Most of these tools deliver results in real-time.

Plan ahead by setting the tracking even before the

Twitter marketing campaign has started or before reporting on the same. You will make it very easy to access all the information needed at a later date. 


Monitoring and reporting

The results from the measurement must be reported.

The initial findings will set the benchmark for other measurements in future and the figures need to be shared if you are in a company that has stakeholders.

You need to know how the numbers compare with your expectations, your competitors, campaigns and related commodities.

The analytics are so crucial since it is possible to know how your competitor is doing. 

Keep a regular check on the metrics, whether you are busy or not, otherwise all your efforts could be going to waste.

As they accumulate over a specific period, the value of the data will be clear after a number of months have lapsed and new data to compare with it has been collected. 

Always remember to carry out careful review of the measurement to know whether anything is amiss, the state of the metrics and whether the entire or a part of the process was unnecessary or superfluous.

It will help in making changes and doing some improvements for the sake of your future Twitter marketing campaigns.

 
Author Bio – Jason Smith is an online manager for Inbound Marketing Company. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

10stepsIn the digital race to the top of the SEO ladder, what are you doing to make sure your blog doesn’t lag behind and become covered in dust?

Today there are almost 40 million bloggers in the U.S. and unfortunately, creativity and genuine writing skill are no longer enough. In order to market and keep your blog ahead of the game, blogger outreach should be one of your biggest focuses.

Blogger outreach is the process of connecting with other bloggers in an effort to establish a collaborative marketing bond, publish a guest post or to push a piece of content on their site.

Before you can even begin your outreach campaign, you have to do the most time consuming part—research who to pitch to. Here is what needs to be determined before launching the campaign:

  • Does the site even take guest posts?
  • What is their domain authority?
  • Do they have a lot of social media followers?
  • What is their email address?
  • What is the voice of the site?

The research can be made easier with blogger outreach tools like GroupHigh. GroupHigh is a custom search engine that filters out dead blogs and puts blog metrics, social media statistics, contact information and other useful categories in a spreadsheet. It shaves hours off any blogger outreach campaign.

Once you’ve filtered out and made a list of who you want to contact you are ready to go through the 10 steps of an epic blogger outreach campaign.

Step 1: Narrow down your topic and content in to one clear and concise mission statement for your campaign. Write it down somewhere where you will see it often throughout your entire blogger outreach process. It’s good to say centered and on track.

Step 2: Craft the body of your pitch. Keep it short and sweet since successful bloggers get a lot of requests for guest posting and content pushing. State what you are offering and why it’s unique and worthy of space on their blog.

Step 3: Craft a custom “lead” and conclusion for each individual contact. Bloggers know a cookie cutter pitch when they see one. Read a few posts on their blog to get a feel for the tone and what they are looking for.

Step 4: Edit your pitch. Nothing turns a blogger off more than typos and an unorganized pitch— it’s supposed to convey your writing style and skills.

Step 5: Come up with something better to write in the subject line than “guest post.” You need to make your email stand out.

Step 6: Create a spreadsheet of everyone that you pitched to making sure to leave categories open for the ones that accept your post so that you can track how well it does.

Step 7: Engage in the social media of the bloggers with whom you are reaching out to. This will make them realize that you can offer collaborative social media efforts and that you are savvy.

Step 8: After you send your pitch follow up with a tweet that you sent them an email. This lessens the chances of your pitch getting lost in the mix.

Step 9: If it’s been a few days and you haven’t heard anything, give it one last attempt. Send a simple follow up email asking if they have any questions about you or the content you want to write or push. If you still don’t hear back, you have to give up.

Step 10: Be patient and wait. Sometimes it takes bloggers a while to respond. But if you’ve crafted a good pitch and you have a good idea, you are going to hear back from a lot of them. The patience will also come in handy when waiting to see the results of your campaign.

Speaking of results, make sure you keep track of every post. It’s good to know which sites bring you the most traffic. You can mimic the type of post for other sites and offer to write for them again.

This should go without saying, but make sure the content is original. Duplicate content will not only anger the blogger but it can also irk Google and harm your page rank.

Author Bio: Kristen Matthews is freelance writer and content marketer based out of Boulder Colorado. She loves to write and enjoy life through travel, good food, creativity and interesting people. Contact her for any writing requests at KristenMarie22@msn.com.

 

 

Creating an integrated marketing campaign

When we are going to create an integrated marketing campaign we are going to use both online and offline elements.

Be sure you start by identifying your customers need, what kind of solution do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print. I would like to show you this infographic for an Integrated Marketing Campaign to give you some ideas.

If you click on it you can see it larger.

 

IntegratedMarketingStrategy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Embed Code

Here’s the embed code which you can copy and paste into your website or blog to show this infographic:

<div style=”width: 600px”>
<a href=”https://seocustomer.com/wp-content/uploads/2012/06/IntegratedMarketingStrategy3big.jpg” />
<img src=”https://seocustomer.com/wp-content/uploads/2012/06/IntegratedMarketingStrategy3.jpg”
alt=”Infographic: Integrated Marketing Campaign SeoCustomer” /></a><br/>
Infographic authored by SeoCustomer, a <a href=”http://www.SeoCustomer.com/”>SEO, PPC, Social Media Traffic and Link Building</a> blog, To view the original post, see the original <a href=”https://seocustomer.com/integrated-marketing-campaign/”>Integrated Marketing Campaign</a>. </div>