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colors and countries 300Colors can have different meanings in different countries. Check it out here before you start your marketing campaign. And because of the internet we all all working global right?

 

 

 

 

 

 

 

Steve Jobs frontSteve Jobs was an amazing guy. And as a SEO guy I have learned that it’s about great content. And it’s about FOCUS. So without no more talk about marketing, business, Apple, Google or anything – let’s hear it from Mr. Steve Jobs.

All the best to you, Henrik

 

 

 

 

 

 

Expanding your brand with free blog hosting platsformsThe Emergence Of Blogs

Today is the day and age of blogs. While many people were not used to the idea of blogs a few years back, most people are getting to understand how they are used and can be put to different advantages on the internet.

The best thing about blogs is the ease of creation of them, especially the free ones. If you have an email account at Gmail, you can simply choose the Blogger option and start blogging.

What’s more, you can make use of the blog not only to share thoughts and ideas that you have in your mind, you can even use it as a distinct online marketing tool.

 

Blogs As Online Marketing Tools

Today everyone is on the lookout for online marketing options.

Most people wish to find ways of promoting their products or services online.

While medium and large sized businesses are making use of the services of many online marketing firms in order to advertise their products and services, those who are about to launch small businesses look for ways to market without going bankrupt.

One easy and free way of advertising online is to make use of blogs. Not only can one start a blog and write about the product or service that one wishes to sell, they can even make use of other blogs in order to spread the word.

 

Free Blogs Help Each Other

Just as you are opening a new blog with the help of tools like Blogger, many others are doing the same.

While some simply wish to publish the poetry that they have in their mind, others are either trying to promote other brands or trying to sell something of their own.

Free blog owners are more open to publishing content of other blogs or other guests as long as they also get a link in return or get to put in a word or two about the product or service that they are promoting.

Thus, if one is selling a health supplement, they can make use of blogs that are into health and fitness and anything related to such subjects. One can simply drop such blog owners a line requesting them to take up a guest post on their behalf.

Most blog owners have guidelines that need to be followed in composing a guest post. Once that is done, many blog owners will happily publish your content.

 

Benefits Of High Ranked Blogs

There are blogs which have high page ranks, signifying that they get a lot of online traffic.

When one gets their article published on such sites, they increase the chances of getting more people to read the article and follow the links posted and visit the official site or raise queries.

In such ways, followers are also generated on Facebook or Twitter for products or services. Companies are using social media in such ways to increase awareness and audience for their products.

 

Author Bio – Matt Anton is a regular contributor to http://paymentsavvy.com. He writes on topics related to online marketing with special reference to small businesses.

 

 

BrandReputationAnd to get rid of bad customer reviews.

If you check out how you get the most visitors to your website, you will discover that most people are searching for your brand or your company name. And you are properly numbered one when people are searching your name or brand right?

But what will happen if an unsatisfied customer shows up as number 2 in your ranking?

I will tell you what happens. The unsatisfied customer is not the only unsatisfied customer you have – you might have 200 or 500 unsatisfied customers. Let’s say you sell to 100.000 people every year. Then 500 unsatisfied customers are not so many.

This unsatisfied customer has made a blog – telling the world have bad  your company is.

Well the first thing that will happen is that more of unsatisfied customers will discover the blog and they will like the blog, they will link to the blog. And suddenly this unsatisfied customer has a strong number 2 ranking on Google when somebody is searching your brand name.

Even journalists are researching on Google – and they will find this website with bad reviews. Maybe your company will end up in the evening news.

And by the way – this is a true story from a travel agency in Denmark!!

Well – lets stop this from happening.

It’s time for you to own the first page on Google. This way the unsatisfied customer will never rank number 2, he will therefor never get many likes or backlinks and you have saved your business.

So lets take a ride on the brand reputation guide.

Your ultimate goal of this brand reputation is to gain control over the first 7 Google search listings. This way negative reviews from your customer complaints are pushed to the second or even third page of Google.

And why 7?

SeoCustomer on GoogleLook at the image here. I am searching for “SeoCustomer”. Most of the time Google will add some extra links for the first result. So there is only space for 7 websites on the first page. So 7 is your magic number.

I am trying to get rid of SeoMoz because they are ranked number 2 when I search for SeoCustomer.

 

A website can only have one result in a search

Your website can only have one result in a search on Google. So if your brand is named “Sandberg Delicious” you will properly rank number one with your normal website.

So you will have to sign up for some more websites.

Begin your brand reputation by signing up for a Facebook and a Twitter account – and remember to include your brand or company name. These social media will surely be high ranking in Google listings.

But of course it’s not enough to just sign up for accounts. You will have to generate some great content. The accounts who have fresh content and post regularly will rank much better and this way you will get a high position.

So with your website, Facebook and Twitter you will now own the top 3 positions right? So we are not all done yet.

 

Video, pictures and blogs

You properly have some videos for your homepage – so of course you will make a YouTube or a Vimeo account for your videos. In fact Vimeo often ranks much better than YouTube – believe it or not (and don’t ask me why). This was number 4.

A lot of the time Google will choose to show pictures on the first page too.

So go to Flickr and make an account too. Be sure you have your brand name in the account name – and write some tags for your pictures including your brand name too.

When Google is showing image results on the first page it shows only one picture from each website. Normally Google will show around 5 pictures. So be sure you are using pictures on your blog, website and Twitter accounts. This was number 5.

Number 6 here is starting a blog.

Starting a blog is a great way to get into Google top 10 but it’s a time consuming one.

But remember you have some content from Facebook and Twitter, so use some of the same content on your blog. Your blog will have a different web name then your website. So it will rank separately. And by the way – Google loves WordPress – so use WordPress for your blog.

And you do have a Google+ account for your company too right?

If not get one now. This can also bring you a top 7 position.

Congratulations.

You now own the first page on Google. And you will push all the bad reviews to the second page.

 

All the best to you, Henrik

 

 

 

 

TwitterBlueTwitter is being used by many companies for business – to do market research, for brand advocacy and sometimes reputation management. Twitter allows them to expand their brand and generate new opportunities.

Apart from that to enhance your company’s branding on social platform like Twitter, you got to empower all your employees to be a part of company’s brand online.

You mustn’t force your employees; instead you must provide them such tools, which will encourage them to become a part of your brand online.

But to be more innovative, here are 5 useful tips to brand your business on Twitter:

 

#1: Expand Your Network

Since you are using Twitter, you can learn valuable information from scanning tweets from influencers and fellow members. Also try the advanced Twitter search for related keywords to your products or services and then follow the influential users.

Moreover, your customers will perceive you as an approachable social personality.

 

#2: Template Background for Employees

Another major branding factor within the Twitter experience is profile background. As profile backgrounds are the largest piece of visual real estate that you have to share with others.

Since many businesses have a custom Twitter background for their business profiles, you can go a step further by offering your employees a custom company template for use on their Twitter backgrounds.

By creating a Twitter background template, you can offer it to all your employees and provide them with simple instruction on customizing the template and uploading them it on their twitter accounts.

 

#3: Consistent Profile Images

In a twitter stream profile images are major branding opportunity.

At the same time, there are many people who do not like their own pictures. It’s a high time, now you can take this opportunity, and have someone in your company as a freelancer photographer to take the new profile pictures of current and new employees.

When you do this, you got to make sure that the photographs are taken in the same style and position.

In addition to it, you can use some background, as it will represent your company in some ways.

This background will be as simple as the wall of your office as one company color. Your main aim here is creating a consistent profile image across the country.

 

#4: Use Custom URL Shortener

Twitter is all about sharing great content. Take advantage of this by making your own URL shortener to help brand your company as people share your links.

You can do this pretty simply by purchasing a short domain name and connecting it to Bitly Pro.

 

#5: Keep The Salesmanship Down

Though networking and community building are the two prime jobs of social media, it is okay to pepper in some relevant service news. You can announce your offers and discounts in a clear concise manner but be tactful in how you do it.

On the whole, if you put these ideas into action, it will definitely benefit you a lot.

 

Sourav Saha is the Web Consultant at Webaholic. He blogs about latest SEO trends, Social Media Tips and Updates @Blogaholic.

 

How to use the social media landscape for your brand building, traffic or SEO – check it out here

I found this awesome infographic the other day – and I hope you like it too.

It will give you a lot of great advice about customer communication, brand exposure, traffic to your site and SEO from different social media sites.

Click on the picture and get the PDF.

 

cmos social media landscape