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TheLastestSEOTipsSEO (Search Engine Optimization) is all about making your website or your blog more search engine friendly. It is about helping to make the search engines see how great your blog is, so that they rank it higher in the search engine results pages.

On-page SEO is something you have direct control over, as you are able to adapt SEO factors on the pages themselves. Off-page SEO involves factors that you cannot control fully, but that you can influence. Here are a few details about those factors.

 

1 – Backlinks are good for your SEO

They help the search engines figure out if your website is worth anything or if it is useful. It stands to reason that people are going to link to a website that is of use. So Google uses backlinks a little bit like votes, and the more votes you have then the more value your blog is perceived to have.

 

2 – The strength of your backlinks matters

A lot of votes is a good thing, but Google is rather discerning. Some of these “votes” are considered stronger than others. One factor involves the strength of a backlink, which is based on things such as relevancy. Another factor is the website that links to yours. If the website is one of high esteem, that is well respected and has a high traffic number, then a backlink from there is going to be worth more than hundreds of backlinks from websites that have just been set up.

 

3 – Social media integration is important

This involves doing things such as putting Facebook and Twitter widgets into your blog. But, do not stop there, as you should also add “share” widgets, and “like” widgets from the likes of Facebook and Google+. You may also add comment sections to your blog that allows people to link from social media and to comment with their social media profile. This may allow them to copy their comment onto their social media profile.

4 – An RSS feed will help your off-page SEO

This is a function that is going to help turn your causal viewers into dedicated viewers. It makes it so that people are reminded of your existence, and allows them to see when you have posted on your blog. It also allows them to gain direct access to your blog via the RSS feed link. This is all going to go towards making your blog more popular, which is going to encourage people to link to you or to talk about your blog on social media networks.

 

5 – Anchor text on links is very important

This is because it tells the search engines what you blog or blog post is all about. The search engines may only guess as to the content of your blog and blog posts. Anchor text on links and backlinks will help the search engines guess what your blog is all about. The better they guess, then that more targeted (and useful) your blog traffic will be.

 

6 – A consistent backlink building campaign is important

Do not run out and get as many backlinks as you can. If you get a lot all of a sudden, then the search engines will look upon your blog with suspicion. Build up a varied and strong backlink profile over time and consistently. Do not go on a backlink building spree, as it will do your SEO no good.

 

7 – Avoid links from black-hat SEO websites

This is something you should do with great care. If you are building your backlink profile, you need to make sure you get backlinks from websites that are legitimate, honest, and that do not use black-hat SEO, or that are not involved in any sort of black-hat SEO.

 

8 – Set up a Google+ Page and Facebook Fan Page

This is a no brainer, as it is a great way of promoting your blog for free. It helps to raise awareness about you blog, helps you get backlinks, and helps you get social media mentions.

 

9 – Avoid any links from black-Hat social media profiles

Social media may be manipulated with black-hat methods, such as by buying links for your profile, or by buying followers. Getting links and mentions from sites that employ these sorts of techniques is going to damage your SEO.

 

10 – Being written about online is a good thing

Any sort of online chatter that involves your blog name or the blog author name is going to have a positive effect on your SEO. Just how closely the search engines listen for mentions of this nature is unclear, but anything that can improve your blog popularity is going to help. If your blog popularity if being bolstered, then more people are going to visit your blog and comment on it, and link to it.

 

Author’s bio: The guest post is written by Sonia Jackson. She helps you in writing essays and research papers on different topics. Feel free to approach.

 

I just love this picture and wanted to show you to it – enjoy.

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Take care all, Henrik

 

 

 

Java PrintingOne assumes that a corporate blog has more functions that a blog that is maintained by a hobbyist. The difference between a corporate blog and a commercial blog is that a corporate blog is not really set up in order to sell products.

It may have promotional content posted on it, but its primary aim is to keep interested parties up to date with current information, to keep investors in interest and to help maintain the corporate concern’s public image/online PR.

 

What can your corporate blog do for you?

It is able to keep investors interested, and there are certain things you can do in order to have investors sign up for your RSS feed. These are the same things that will have people set up Google Alerts in order to see posts such as the ones in your blog.

There are also things you can do to keep interested parties reading your blog. You can use your blog to help you attract new members of staff.

There are posts that you can create that will maintain the interest of your competitors, industry experts, academics and potential business partners. There are also posts you can create that will help to improve your public image and online PR.

 

Give information that downright blurs the line of insider trading

This will keep investors interested. The things you write on these posts are the things that people set up Google Alerts for, and people who are looking to buy stocks and shares in your company will sign up for your RSS fee.

But, to make sure this happens, you need to publish information that is likely to alter your share price.

You will probably be giving press releases on this sort of thing anyway, so adding posts to your blog should not be a struggle. The best thing however, is that you are able to be a little more creative in just how positive your blog post is.

You are allowed to be a little more biased in your direction than you may be able to be on your yearly reports and press releases.

 

Blog about how well you are doing when your share price starts to rise

This will have investors and interested parties frothing at the mouth. People often try to understand why a share price starts to climb.

People want to get in on the ground floor (so to speak) before the share price becomes too high.

They also want a little reassurance that the trend will continue to go up.

If you explain that your share price has gone up, and then give a possible reason, it will lull investors and interested parties into a belief that you control your own destiny (share price) and that future trends may be anticipated.

 

Create a blog post about how happy your staff are every two months

This is good for your public image, but is also good for HR purposes.

A post about staff parties, staff events, or staff initiatives will make potential new staff more interested in applying.

You may even offer a place to submit an application at the bottom of the blog post.

You will need to do this sort of thing every two months so that any temporary staff-moral problems do not appear to be as big as they possibly are.

Plus, six posts per year about how happy your staff are cannot hurt your online and offline reputation either.

 

Post blogs giving information about new developments in your market/industry

This will interest your competitors, industry experts, academics and potential business partners.

You will receive repeat traffic from the people that matter in your industry.

These are also the people who are likely to inform other people about your blog too.

 

Post a blog about your charitable work at least twice per year

This is a nice and inoffensive way of improving your public image and online PR.

It is not as exploitative as advertising your charitable work, and only mentioning it twice per year does not make it appear as if you are doing it for the positive attention.

You could also make yourself appear whiter than white by showing people how they are able to help the charity that you have been helping.

 

BIO: My name is Kate Funk. I am an expert in coaching individuals in business networking skills and math tutoring .

bloggingAndLeadsAndTrafficHave you ever wondered if blogging really brings more traffic to your website?

Maybe it’s just something all the SEO guys are talking about. Or maybe you have a blog already for your company but you are not really sure if it brings traffic and leads to your company. Well think no more. Let’s talk some facts.

Blogging is bringing traffic to your website. Blogging brings more leads to your website. This study is based on data from HubSpot’s 4,000 customers.

 

Blogging and Traffic

It showed that businesses who blogs between 16 to 20 times per months will get over 2 times more traffic than those who blogged less than 4 times per month.

And those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month.

 

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So if you already have a blog – how many times a month do you blog?

Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts.

 

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Blogging and Leads

The same study shows that businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog.

And also those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn’t blog.

So you really should start to blog on your website now right?

 

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B2B businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog.

And for the B2C businesses who blogged just 16 to 20 times per month got over 4 times more leads than those who didn’t blog.

I am working in a company and we are blogging once a week – but now I really have to start blogging on my work. How many times a month do you blog?

I found some more great facts about blogging and leads for your business.

B2B marketers who use blogs generate 67% more leads per month than those who do not. (Source: FactBrowser)

B2C companies that blog generate 88% more leads per month than those that do not.  (Source: Rick’s Tips).

 

So don’t forget to …

Yes yes yes – I know – it’s not only quantity its also quality. So you better make your blogging as great as possible right?

So if you don’t already have a blog for your business you better start one now and blog between 16 to 20 times a month.

And yes – I love SEO – and blogging gives you many chances to take advantage of SEO, driving traffic from search engines to your site.

 

PS – You can get the full PDF report from HubSpot here.

 

 

 

Blog2Creating a successful blog requires writing new posts on a consistent basis. On top of that, the posts have to be interesting, unique, and compelling. You can’t just phone it in and expect it to land with your customers.

Yet constantly coming up with ideas for new posts that meet all those criteria can be a challenge. You can fall prey to writer’s block or to simple routine. Finding ways to stay inspired is essential to helping you keep your blog interesting and to make it successful.

When you’re feeling stuck in a rut with your blogging routine, here are a few tips to help you feel inspired to write the best articles you can every day:

 

Read Blogs You Love

Reading other blogs that we love and admire can be just the trick to remind us why we started blogging in the first place. It can also help us to see issues in a new light and to find inspiration for new content.

Maybe a blogger you like suggests a provocative change of policy. You might write a rebuttal. Or maybe a blogger you like will write a post that teaches you something new. You may now have a whole new area of discussion to explore.

You never know what others may inspire you to write. Make it a habit to read your favorite bloggers — or writers — every day.

 

Carry a Notebook

You never know when inspiration will strike. Carry a notebook to make sure you’re ready when it does.

Keep a notebook to jot down ideas for posts, bits of information you want to explore, a few lines that you want to include in a post, or any other information that occurs to you that you might be able to use on your blog later.

Whenever you are short on ideas, you can refer to the notebook for inspiration.

 

Take Breaks

Sometimes even the things you love can start to seem like work when you do them all the time or when you feel pressured to complete them in order to meet a goal.

When you reach this place with your blogging, it might be time to take a break in order to recharge and remind yourself why you love blogging.

Your break does not have to be a long one.

You can take a day off or even a week.

You can put your blog on pause during that time, or you can fill it with guest posts while you are gone.

Taking the time off can help you to get a fresh perspective and to come back to your blogging with new energy and new passion.

 

Do Other Things You Love

A break doesn’t always have to be a literal one. Sometimes, you just need a mental break.

Step away from your computer and spend some time doing something else you love to do, such as read a book, see a movie, or exercise with a friend.

Doing other things you enjoy will re-energize you and help you to reset your focus.

You may find that the change of mental scenery inspires you, or it may just give you the energy you need to return to you work and to brainstorm new ideas.

Blogging can be hard work.

The daily grind of it can start to be tedious and rob you of your inspiration.

When you are feeling like you just don’t have any new ideas or anymore energy to find them, try a few of these tips to get inspired and to try again.

How do you stay inspired to write the best blog posts every day? Share your tips for success in the comments!

 

Sarah Clare is a writer and oversees the site projectmanagementsoftware.com, where she has recently been researching project tracking software. In her spare time, Sarah enjoys cooking and scrapbooking.

 

 

TopLinkBuildingStrategiesThis article is for new websites on the assumption that new websites will not have any previous web presence and do not yet have an online presence. Organic links come from other people, and are often due to a website’s online reputation, its use, its popularity and its current content.

As a new website you will not be able to leverage any of these factors (at least not in the early stages), which is why all of the tips on this article can be actioned straight away.

 

Article sites

These are sites that allow you to upload articles and link from them. They do not have a massive page rank, but do still offer links that Google and the others will pay attention to. Many of them do not have very strict rules about content. Some of them do not even check your content for accuracy. There are a lot of them, so try to find ones that are popular.

 

Guest blogging

You can post a guest blog post on someone else’s blog/website. They get free content for their blog and you get a link. The only problem is that the more popular the blog is then the less likely they are to allow you to guest post on their blog. However, there are so many of these sites that you can upload a fair amount of content if you do not mind a fair amount of rejection before getting what you want.

 

Asking your friends to link to you

If your friends have blogs and websites then ask them to link to you every now and again. You can swap links with them for a mutual SEO benefit. Your friends are less likely to ask for things in return for links, and are less likely to tell you to go away when you ask for a link. This could work to your benefit if your friends have high-ranking websites or blogs.

 

Cross website linking

If you have more than one website or blog then you have no excuse for not cross-linking them up. You can link them as many times as you like, but be aware that Google may not like it if you link from too many pages (it may be seen as over optimization).

 

Blogging

Setting up your own blog, adding to it, maintaining it and growing it is a hard task. However, you can add some very targeted content onto your blog and link it to your website for an SEO boost. If your plan is to set up and run a blog anyway, then you have little excuse for not linking from it. You do not have to link from every post. But do try to link from the pages that are related to your websites content.

 

Social media begging

Go on social media and whine, beg or coerce. People will tell you that this method is ineffective and will get you a bad name, but so many people are doing it, that there has to be something in it.

 

Forums

Linking from Google-followed forums is not a bad idea if you go about it the right way. Firstly, you can fail if the forum is not followed by Google, because no amount of links will make a difference. The second way you can fail is if you tick-off the forum master and have week’s worth of posts removed.

 

Author’s bio – My name is Sonia Jackson. I represent the Australian web-site www.essay-bag.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules of the universities and colleges in Australia.

 

 

Expanding your brand with free blog hosting platsformsThe Emergence Of Blogs

Today is the day and age of blogs. While many people were not used to the idea of blogs a few years back, most people are getting to understand how they are used and can be put to different advantages on the internet.

The best thing about blogs is the ease of creation of them, especially the free ones. If you have an email account at Gmail, you can simply choose the Blogger option and start blogging.

What’s more, you can make use of the blog not only to share thoughts and ideas that you have in your mind, you can even use it as a distinct online marketing tool.

 

Blogs As Online Marketing Tools

Today everyone is on the lookout for online marketing options.

Most people wish to find ways of promoting their products or services online.

While medium and large sized businesses are making use of the services of many online marketing firms in order to advertise their products and services, those who are about to launch small businesses look for ways to market without going bankrupt.

One easy and free way of advertising online is to make use of blogs. Not only can one start a blog and write about the product or service that one wishes to sell, they can even make use of other blogs in order to spread the word.

 

Free Blogs Help Each Other

Just as you are opening a new blog with the help of tools like Blogger, many others are doing the same.

While some simply wish to publish the poetry that they have in their mind, others are either trying to promote other brands or trying to sell something of their own.

Free blog owners are more open to publishing content of other blogs or other guests as long as they also get a link in return or get to put in a word or two about the product or service that they are promoting.

Thus, if one is selling a health supplement, they can make use of blogs that are into health and fitness and anything related to such subjects. One can simply drop such blog owners a line requesting them to take up a guest post on their behalf.

Most blog owners have guidelines that need to be followed in composing a guest post. Once that is done, many blog owners will happily publish your content.

 

Benefits Of High Ranked Blogs

There are blogs which have high page ranks, signifying that they get a lot of online traffic.

When one gets their article published on such sites, they increase the chances of getting more people to read the article and follow the links posted and visit the official site or raise queries.

In such ways, followers are also generated on Facebook or Twitter for products or services. Companies are using social media in such ways to increase awareness and audience for their products.

 

Author Bio – Matt Anton is a regular contributor to http://paymentsavvy.com. He writes on topics related to online marketing with special reference to small businesses.

 

 

DosDontSuccessful and effective blogging does not happen overnight or by luck. In fact, seasoned bloggers work hard and constantly learn more about the craft. These basic Dos and Don’ts are a stepping stone for making a successful business blog.

Do spread the word offline about your blog. If you want a successful blog, you must make it a priority. Don’t be ashamed of what you’re doing online. Spread the word around the office, to customers and to your family.

Don’t have music automatically playing in the background. While this may have been cool in the early days of the Internet, it’s simply a hassle now. Music playing in the background will simply distract, and possibly aggravate, your visitors.

Do post regularly. Make a posting schedule and stick to it. Your blog needs consistent fresh content. When visitors know you post often, they are more likely to visit again and again.

Don’t fill your website with ads. You are a business. The goal of your website is to drive people to your business, not to advertise other products and services. Focus your energy on great content, not generating money from third-party advertisements.

Do create a relationship with other blogs in your niche. As a business blog, connect with other businesses in your area. You can start building this business relationship through commenting on other business blogs. Not only does it help build relationships, but it also helps your blog because it gets you name out there even more.

Don’t post irrelevant, fluffy material. When you spend time creating a blog post, make it count. Posting for the sake of posting does not help your readership, and doesn’t help you either. If you can’t come up with three quality posts a week, that’s okay. Only post once a week. Make every post count.

Do share your blog through your social media websites. It’s okay if you do not have a social media plan for your business. But if nothing else, you should have a personal account. If you do, make sure to share links to your blog through social media. Encourage your family, friends and co-workers to do the same. The more people that share, the greater chances you have of more visitors.

Don’t use spammy, questionable methods to get visitors. There are plenty of black hat marketing methods that you may come across during your study of successful business blogging. However, steer far away from these methods. You may get more visitors at first, but the end result could give your business a bad name and even get you banned from search engines.

Do build a relationship with your readers. Engage with your readers through the comments section. If someone comments with a question, promptly respond. This is all a part of customer service and public relations. Work hard and keep visitors and customers happy.

Don’t get discouraged. You may not see overnight success from your business blog, but keep at it. With a bit of hard work, you can make this tool a huge asset for your business.

 

Chelsei Henderson enjoys blogging about and helping others with website building when not building websites herself. Check out Webeden to learn how build your own website and become successful online.