Posts

cranialThere is a remarkable reason why blogging platforms such as WordPress allow for the creation of static pages. They are not the most visited pages but could turn into gems by getting a visitor to the site for the first time to try a product or subscribe.

As you consider these crucial pages, it is very important to step into the reader’s shoes and ask yourself what you would like to see; helpful content that inspires them to return or recommend the site to others.

These could be pages to know a little more about the owner of the site, contacts, subscribing to an opt-in offer or list, subscribing to future posts or simply accessing resources needed to understand the niche better. 

 

The essential four pages each new blog requires include the Home, About, Archives and Contact.

1. Home Page

WordPress bloggers should not worry about the creation of this page. It is the front page with all the latest content on the blog in a reverse kind of chronological order and usually automatically selected as the Home page.

You will also find a link created in the navigational bar to make sure visitors have found their way right back to the home page, no matter where they might be in the site.

In case you would like to have a static page, perhaps to introduce the blog to the visitors and let them discover what is in the blog later, you should create a new page right away.

This will make the blog look like websites with secondary content in blogs. If you decide to go for the static front page, include in the main menu a link to the blog so that it can be visible and to let every visitor know the blog is active.

 

2. About Page

After you have made up your mind on where you want the home page to be, visitors to the blog would like to know more about the owner or the blog.

Thus, an about us page is important, a popular page that will be clicked by visitors from social networks, search engine and other blogs. In the ‘about’ page, the visitor is told about the face behind the work on the blog.

This can be done through the creation of very short introductions to say who you are, the objective of the blog such as connecting with people of similar interest and sharing ideas. If you are an artist, it is the best place to have your statement, accomplishments and biography.

You might also want to add a number of links to a social profile you might be using to associate with your audience.

 

3. Archives Page

The archives page appears very dull as a garage shelf but plays a very crucial roll of having content at a central place.

Remember not every visitor to the site is human since search engine spiders will crawl the site to index the content, gathering information usually fed into a specific algorithm.

They evaluate the content of the blog and its popularity, before having it indexed the in the right way.

Archives page is the best place for a blogger to practice SEO (search engine optimization) strategies. This is done in the simplest way possible by making it easier for search engines to access the site and content.

For WordPress users, there are themes that come with archive formats. Other plugins make organization of content in terms of category or month possible, or pretty much the way you would like it.

 

4. Contact Page

Through the contact page, visitors are provided with various formats of getting in touch with the blog owner.

You can provide visitors with an actual email or contact form that cuts down spammy mail considerably as well as the place to socially connect with the blog or you, such as through Facebook or Twitter.

Once a reader had read something on your site and likes it, he or she might want to stay in touch or peruse more about you on Twitter or Facebook. After successfully starting the blog, you will find a number of things that should be done right before publishing the first post. This consideration is on the four pages any blog needs to have, which are extremely necessary.

 

Author Bio – Jason Smith is an online manager for SEO company. He likes to blog about online strategies that are related to SEO, Content, PPC & Lead generation.
PS Read also this article – Important Link Strategy for a blogger

Blog commenting wasn’t exactly invented yesterday, but nevertheless, it is a very simple trick that has stood the test of time and is still widely used today.

However, the recent algorithm updates that the Google team has made, especially the Panda and Penguin ones, have brought some changes as to the techniques comment authors need to employ in order to get their comments to actually count for something.

In order to help you out, here are a few tips you can use in order to make sure that your comments are compatible with Google’s algorithmic updates.

After all, commenting can indeed help you expand your influence, and foregoing it simply because of a few rule changes would mean depriving yourself of extra exposure and traffic, something very few businesses don’t need more of.

1. Build Yourself Up on Social Networks

Quite soon (or perhaps has it happened already?) Google will provide a lot of importance to the kind of activity you are having on social networks, including Facebook, Google+ and Twitter.

Comments that are posted on major social network platforms, especially Google+, actually affect your website’s search engine ranking.

The best course of action you could take under these circumstances is to create fan pages on the social networks you are subscribed with, updating them on a regular basis.

If you are touching on an interesting topic, then more and more people are going to comment, driving traffic to your site and increasing your search engine standings.

In addition, you can also seek out fan pages other people have made and leave your comments there.

2. Finding the Right Blogs

One of the most important aspects of writing a comment is to find the right blog to post it to.

Basically, you need to make sure that your comment appears on a website or a blog that has a good reputation, is popular, relevant, and doesn’t use any black-hat SEO techniques.

If you leave a comment on a blog that is frowned upon by the search engines, then you won’t reap any benefits from it whatsoever; on the contrary, you will have associated yourself with a website that has a bad reputation.

You can easily make a list of relevant blogs by using the Google Double Click Planner.

3. Know the Blogger

Before posting a comment on a blog, take the time to find all the information you can about its author.

In most cases, blogs have a page dedicated to the author’s biography, and you can use that to find most, if not all the information you need about them.

Your goal is to post on blogs that are run by open-minded people who have a positive outlook on working together with others.

If you manage to post really interesting comments, there is a chance that the owner will notice you and seek to develop a relationship.

4. Who is Going to Read you?

While the blog owner will probably have a look at your comment, you need to remember that apart from him/her, everyone else is simply a blog visitor just like yourself; you need to know who will be reading your comments, or at least, the type of people that tend to comment on the blog.

Take the time to read a few other blog posts and comments, tailoring your content in accordance to what you see.

You could perhaps even try to contact a few of the commentators and get a sense for the type of people they are.

5. Reveal Yourself

In most cases, blogs allow you to identify yourself, and perhaps even post a picture or a link back to your site.

It is highly recommended that you actually disclose your identity, not only for the sake of the search engines, but also for the sake of the people reading your comment.

If you give out your real identity, people will feel like you have nothing to hide, therefore buying you trust and some potential new visitors as well.

6. Be Interesting

Finally, it has to be said that your comments actually need to be useful, informative and interesting.

Don’t simply post a comment that says “great job!”, but go beyond that, providing your opinion in regards to some of the points touched in the article, relating some kind of story, or perhaps even complementing what the author wrote.

You need to make the content interesting and engaging so as to show that you’ve read the content and that you aren’t just another comment spammer looking to squeeze in an easy backlink.

Author Bio

Jason Smith is an online manager for Superior Notary Services. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about mobile notary services.

10stepsIn the digital race to the top of the SEO ladder, what are you doing to make sure your blog doesn’t lag behind and become covered in dust?

Today there are almost 40 million bloggers in the U.S. and unfortunately, creativity and genuine writing skill are no longer enough. In order to market and keep your blog ahead of the game, blogger outreach should be one of your biggest focuses.

Blogger outreach is the process of connecting with other bloggers in an effort to establish a collaborative marketing bond, publish a guest post or to push a piece of content on their site.

Before you can even begin your outreach campaign, you have to do the most time consuming part—research who to pitch to. Here is what needs to be determined before launching the campaign:

  • Does the site even take guest posts?
  • What is their domain authority?
  • Do they have a lot of social media followers?
  • What is their email address?
  • What is the voice of the site?

The research can be made easier with blogger outreach tools like GroupHigh. GroupHigh is a custom search engine that filters out dead blogs and puts blog metrics, social media statistics, contact information and other useful categories in a spreadsheet. It shaves hours off any blogger outreach campaign.

Once you’ve filtered out and made a list of who you want to contact you are ready to go through the 10 steps of an epic blogger outreach campaign.

Step 1: Narrow down your topic and content in to one clear and concise mission statement for your campaign. Write it down somewhere where you will see it often throughout your entire blogger outreach process. It’s good to say centered and on track.

Step 2: Craft the body of your pitch. Keep it short and sweet since successful bloggers get a lot of requests for guest posting and content pushing. State what you are offering and why it’s unique and worthy of space on their blog.

Step 3: Craft a custom “lead” and conclusion for each individual contact. Bloggers know a cookie cutter pitch when they see one. Read a few posts on their blog to get a feel for the tone and what they are looking for.

Step 4: Edit your pitch. Nothing turns a blogger off more than typos and an unorganized pitch— it’s supposed to convey your writing style and skills.

Step 5: Come up with something better to write in the subject line than “guest post.” You need to make your email stand out.

Step 6: Create a spreadsheet of everyone that you pitched to making sure to leave categories open for the ones that accept your post so that you can track how well it does.

Step 7: Engage in the social media of the bloggers with whom you are reaching out to. This will make them realize that you can offer collaborative social media efforts and that you are savvy.

Step 8: After you send your pitch follow up with a tweet that you sent them an email. This lessens the chances of your pitch getting lost in the mix.

Step 9: If it’s been a few days and you haven’t heard anything, give it one last attempt. Send a simple follow up email asking if they have any questions about you or the content you want to write or push. If you still don’t hear back, you have to give up.

Step 10: Be patient and wait. Sometimes it takes bloggers a while to respond. But if you’ve crafted a good pitch and you have a good idea, you are going to hear back from a lot of them. The patience will also come in handy when waiting to see the results of your campaign.

Speaking of results, make sure you keep track of every post. It’s good to know which sites bring you the most traffic. You can mimic the type of post for other sites and offer to write for them again.

This should go without saying, but make sure the content is original. Duplicate content will not only anger the blogger but it can also irk Google and harm your page rank.

Author Bio: Kristen Matthews is freelance writer and content marketer based out of Boulder Colorado. She loves to write and enjoy life through travel, good food, creativity and interesting people. Contact her for any writing requests at KristenMarie22@msn.com.