Take a look at these slides and get some tips and tricks how you can improve your top and bottom line significantly.
Take a look at these slides and get some tips and tricks how you can improve your top and bottom line significantly.
When you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.
If you’ve got the budget and could use the added visibility, paid search is a viable option to consider. Below I have outlined seven ways it can help your local business.
1. Deliver Instant Results
Despite what an aggressive SEO agency might tell you, search engine optimization is not a game of overnight success. The blogs and websites that consistently rank high in Google for multiple keywords — many of them are riding on years of hard work that finally paid off. PPC campaigns are generally easy to set up and deliver fast results. It is possible to see a huge traffic surge mere hours after deploying your campaign.
2. Increase Visibility
Local search grows more competitive by the day, which makes gaining a top spot in the SERPs an increasingly difficult chore. Even with all your hard work in creating solid content, building links, and convincing customers to leave feedback through review channels, there is no guaranteeing where your site will be positioned. Paid search can ensure that your site pops up in the results on the first page, and the better you are at it, the more visibility you create.
3. Boost Company Revenues
Some companies have a regular budget allocated to PPC advertising. These businesses have unlocked the secrets of using it to open another active revenue stream. Paid search is a proven way to create more exposure for new products, sales, events, and other elements that generate revenue. Behind a compelling call to action in your ad, an optimized landing page can be key in driving those prosperous conversions.
4. Align with Existing SEO Efforts
One of the most effective marketing strategies you can employ is one that involves mixing and matching different channels. Integrating your PPC campaigns with organic SEO efforts is a perfect example of this. Just think of the impact you could make if sponsored results are driving in additional traffic on top of the flow you’ve created from your long time optimization efforts.
5. Provide Access to Affordable Advertising
For years, local businesses have been relying on traditional advertising channels such as TV, radio, and newspaper to increase buzz and traffic. While these methods have worked for some, they are generally expensive and for others, questionable in terms of effectiveness. Paid search offers an affordable alternative to traditional advertising. In most cases, you can set your own budget and literally spend only what you’re able to afford on a day-to-day basis.
6. Create an Edge Over the Competition
A little competition is good, but you want to be on the favorable side more often than not. If you get behind too much, you could eventually find yourself out of business. Indulging in paid search advertising is essentially another way to distance your business from its competitors. It might not be a huge edge, but every visitor, subscriber, and customer that the campaign sends your way contributes to an edge you didn’t have over the competition before.
7. Support Local Initiatives
Search advertising platforms have advanced in ways that make them far more useful to digital marketers. A prime example of this can be seen in their rich targeting capabilities. Google AdWords, for instance, allows you to customize your PPC campaigns to specifically target search users in your area. This particular platform offers tools that let you craft your ads based on local criteria such as city, state, or ZIP code, ensuring that you target the right audience.
Keeping an Open and Opportunistic Mind
Most local businesses are small to medium-sized companies with very little extra cash to spare. However, marketing is one expense that can be considered a necessity. If you want decent to good returns, you have to make investments that give you something back. So if you’re writing off paid search, this is the part where I go: “Not so fast!”. Combined with what you’re doing currently, it can be highly effective at helping maximize your visibility and make the most of your overall efforts.
What do you guys think about integrating PPC into local marketing strategies? Is it worth the investment? Let us know below.
Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.
Unless one is measuring Twitter marketing efforts, marketing through this medium is a shot in the dark. It is through the analysis of data on Twitter campaigns that you will be able to evaluate and pull insights on whether the operation is benefiting your company or business.
However, Twitter does not offer any way of measuring how a marketing exercise is paying off.
If you are using Twitter, you should start measuring it if you have not already.
Avoid just measuring for the sake of the metrics.
Rather, measure your Twitter activities to learn what is paying off and what is not while at the same time how this can be improved.
There are measurements you can use for your business. This can be done by addressing a number of issues:
* How effective are your Twitter activities
* How to choose the metrics to be monitored
* Calculation of the metrics
* Interpretation of the numbers after getting them
There are many ways of doing Twitter or social media measurement.
You can decide on ongoing monitoring analytics that tracks over time the social media activities. Metrics focused on a campaign can be used where the event analytics have a clear start and end.
Use of ongoing analytics is very important to keep the general impetus of general conversation on a business. After brand setting has been done, let it run; leave it to run on its own and pop in frequently to see what has been happening.
Metrics focused on a campaign will help to understand the impact of targeted marketing strategies and variations from one campaign to the next, depending on the goals each has.
For an effective measure of whether Twitter campaigns are producing results, both measurements can be used.
Establish social goals
Prior to measuring each tweet about your brand, have your social goals in mind.
Know what you are trying to accomplish though the channel. Generate a list of what you want to accomplish from Twitter usage.
It can be used to serve a number of purposes such as broadcasting information, answering customer queries and perhaps engaging a particular community.
Think through what you would like the targeted audience to do with the information; whether you would like them to engage, buy, click, reply, read or share by listing the goals.
Make goal measuring metrics
Match goals to real behavior and actual metrics that are measurable.
For instance, if you are measuring engagement, you must know the most pragmatic engagement form that should be tracked.
Measure awareness by using metrics such as amplification, exposure, reach and volume to know how far the message has been spreading.
Measure engagement by looking at metrics around participants, replies and retweets, knowing how many individuals are taking part, in what form and how often.
In case your aim is to drive as much traffic as possible to your site, track conversions, clicks and URL shares.
Know what people do when they arrive at your site and if they are going there at all.
After listing the metrics to center on, find the tools capturing the metric and begin measuring.
Twitter lacks a unique analytic tool and you might be required to use third part analytic tools or building your own. Most of these tools deliver results in real-time.
Plan ahead by setting the tracking even before the
Twitter marketing campaign has started or before reporting on the same. You will make it very easy to access all the information needed at a later date.
Monitoring and reporting
The results from the measurement must be reported.
The initial findings will set the benchmark for other measurements in future and the figures need to be shared if you are in a company that has stakeholders.
You need to know how the numbers compare with your expectations, your competitors, campaigns and related commodities.
The analytics are so crucial since it is possible to know how your competitor is doing.
Keep a regular check on the metrics, whether you are busy or not, otherwise all your efforts could be going to waste.
As they accumulate over a specific period, the value of the data will be clear after a number of months have lapsed and new data to compare with it has been collected.
Always remember to carry out careful review of the measurement to know whether anything is amiss, the state of the metrics and whether the entire or a part of the process was unnecessary or superfluous.
It will help in making changes and doing some improvements for the sake of your future Twitter marketing campaigns.
Google is playing around with it’s Google Glasses and Apple is playing around with it’s contact lenses.
So what does it mean to us as marketers? Well it will change the world of marketing. You will make ads directly to the consumers while they are walking pass your shop. You will have to engage your potential customers.
I say this is amazing.
So enjoy these 2 videos – and give me a comment – are you excited to meet the future marketing ?
All the best to you, Henrik
Check out Apple contact lenses here…
Remember to check out these awesome videos too
Mobile marketing has many meanings and variations, but the most common these days is marketing via a mobile device like a cell phone or iPad device.
The point of mobile marketing is to advertise your small business through the use of applications, text messages, and any other combination of digital sounds, texts and images in order to reach a potential customer wherever they may be.
These days, advertising is a whole different ballgame, and the traditional forms of advertising- while still effective- are becoming obsolete, as the internet and mobile technology have made it easier for small businesses to control all of their marketing on their own, without the use of a middleman (like a print newspaper, flyers, billboards, radio and television.)
Not only is marketing cheaper with the advent of mobile marketing in the digital age, but in many ways it is also cheaper and more efficient. With mobile marketing, it is also easier to track how effective the marketing campaign actually is, because you can receive real time data as it becomes available.
Now, you can know how many people have seen the marketing advertisements, and how many have actually followed through with the call to action in the marketing campaign.
1. SMS Marketing
SMS marketing is probably the most efficient and effective way to harness the power of mobile marketing for a small business.
Essentially how SMS marketing works, is that a customer will sign-up for a sort of newsletter, that will then be sent to their phone via text messaging.
At the very least, SMS marketing can resemble cold calling, except that the customer has to opt in first and provide their cell phone number in order for it to work, and, it’s the very most, SMS marketing is a great way to stay in touch with past and present customers, and may be effective in attracting new ones to your small business.
Studies have shown that more than 90% of SMS marketing messages are opened up and viewed within the first 5 minutes of sending them, so if done correctly, this can be a huge asset for any small business owner.
2. Google it up
Google is one of the greatest resources for any small business. The best way to utilize Google is to take advantage of the Google Places app, to make sure your business is high-up in Google search inquiries and to use their advertising model in order to offer customers deals, coupons and other special perks via Google.
3. QR Codes
With the dissemination of Smartphones, having a QR code can be very beneficial. These will allow a customer to scan a barcode-like object with their Smartphone, which can access special deals and coupons relating to your business- or guide them to your business’ web page.
Author: Joanne writes on a variety of sites about tech related products including Wrike.
So the question is – how can your local business use mobile marketing to make more sales. I will show you 3 easy ways to get in contact with theses 100 million people.
To make a great mobile marketing strategy we have to know how people are using their Smartphones.
Social Media Mobile
59 percent of all users of Smartphones use it for their social media like Facebook. 15 percent use it to tweeting. So your business has to get a business page on Facebook and make some tweets on twitter.
Most of the social networks are offering ads connected to the geographical location. So you can promote your hairdresser salon to the people in a specific zip code. You can also target all females from 20 – 30 years old, in a specific zip code. So be sure who your audience is.
This could be a great idea for local shops or restaurant.
You can also make a Friday special with half price.
Are you in the food industry you may have to sell your products before the expiration date. Then use mobile marketing to get rid of your stock.
Make a Facebook update about your sale to get more sale on your website. Use the mobile ad for Geo targeting your audience. This will help you to drive more traffic to your physical shop.
A very simple but effective way using mobile marking is to create mobile coupons.
In a survey from 2012, the Smartphone owners were asked, how they were receiving different types of mobile advertising. The results were very interesting for local businesses. The Smartphone owners were most interested in receiving grocery coupons (36%), 29% would like scanable barcode, 26% would like offers to save and pursue at leisure, 26% movie theater offers and finally 21% would like ads via SMS from a retailer with a promotion or coupon (published by Compete.com).
Yes you read correct! 21% would like to get a SMS from a retailer with a promotion/coupon. That’s 1 in 5 Smartphone owners. Amazing. So it’s not really surprising that retail-oriented mobile marketing technologies like coupons and barcodes are the first technologies to reach the consumer.
Use your social networks like Facebook and Twitter to drive your audience to your mobile landing page, where they can get a mobile coupon. An old fashion SMS can drive people to your mobile site too.
Let them show you the coupon in your physical shop.
Do You Have a Mobile Site?
When more and more people using their Smartphones to access the internet, you might have to consider creating a specific mobile site. IDC reports show that the Smartphone market in the 4th quarter of 2012 – up 87% from the year before – was beating the PC sales for the first time. People can do business with your from their Smartphones.
Most of the “normal” websites are very difficult to use with a Smartphone. Some websites will not even upload correct on a Smartphone. You will have to make the mobile browsing a good experience for your potential customers. Because the screen on a Smartphone is much smaller than on your laptop – you will have to create a special mobile site. So go and check out your website – how does it look on a mobile browser?
Check out this Infographic from Hybris about Mobile Marketing Commerce to get more ideas about the trends – and get more ideas.
Mobile marketing is growing fast these days. So you better start to think about how you can use this in your marketing strategy.
And even small local shops or business can use mobile marketing.
Free Marketing Giveaway
Remember to get the Complete SeoCustomer Guide 2012 q2. 92 pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.
Have a great day out there….
PS I would love to know if you have some great mobile marketing ideas for local business….. Please write them in the comments…
This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 92 pages.
After a while the older articles are no longer visible here on www.SeoCustomer.com but you can still get a lot of tips and tricks from the posts.
So I have collected all the articles in an eBook (PDF) – so you can get a hot cup of coffee (or tea) and sit down and read about it all.
You can get the Complete SeoCustomer Guide 2012 Q2 here free after signing up for the weekly newsletter.
As a bonus you will also get the Complete SeoCustomer Guide 2011 and 2012Q1.
Have a great day out there.
Carpe diem, Henrik
What is your Facebook strategy?
When creating our marketing campaigns we are always saying we have to use Facebook. But the question is how?
I want to show you this awesome infographic from SocialMedia OnlineClasses – it can give you some ideas about what to do.
Best regards, Henrik
Bing has officially launched the latest update for its webmaster tools which has been named as phoenix (Looks like they are inspired by Google).
This update introduces a lot of new features, a new interface and SEO tools. One of the most interesting and useful tools provided by Bing in this update is Link Explorer.
Remember Yahoo Site Explorer that was made unavailable to all of us in the last year? Yes, the one that we all SEO’s loved so much. The Bing Link Explorer is an upgraded version of it.
It allows users to view links not just for their own website but for any website on the internet by using many new filters as compared to Yahoo Link Explorer.
Users can base their search by choosing any or multiple options from the below list:
However, users are required to have minimum one site in Bing Webmaster Tools that has been verified in order to use the tools. If you don’t own a website then this could be problematic for you.
The tool is still in the beta phase which means that it does not provide all the functionalities. For instance, it won’t tell you the number of incoming links as it used to tell in the Yahoo’s version. There are many more aspects which need improvement but it does not mean that it is not useful.
Businesses, organizations and online marketing companies have to understand one thing very clearly here. Bing accounts for around 10-15% of the overall traffic which might not look threatening in front of Google’s share but still this is a very significant portion and could become the deciding factor in the success or failure of a business.
Ignore it today and you might not be very happy about it in the future. Moreover, you probably have a continuous online marketing and SEO campaign going on for your business therefore it won’t harm you if you include Bing into it.
Bing has made efforts to increase its share in the search engine domain but hasn’t been very successful. However, Businesses should include it in their SEO campaigns to keep themselves safe and a few steps ahead of others.
About the Author: Chris Miller is a blogger and web developer for a leading Offshore Software Development Company. He provides concrete information about PHP web application development, .Net/Java apps development, software development & mobile applications development.
So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it.
But without a killer headline – people will not read your page, it doesn’t really matter what you have done regarding SEO, your bounce rate will be high – and you will not sell anything.
Start with the headline
Yes of course you will say. But not everybody is doing this. If you start with the content – you will be put tin the position where you might have to reverse-engineer your promise.
Give a promises to the reader in the headline. This way you will force yourself to communicate the benefit that your text will deliver to the reader – in exchange for spending time (valuable time).
The headline is very critical – in just a few words, you will have to attract visitors, reduce bounce and boost your conversion.
I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.
So – hmm – I will have to tell you how to write this killer text right? That’s my promise.
Headlines are not science but art
Well – I hope you agree that a headline is important – and I wish I could give you 10 rules and say – here you are. But you are not so lucky.
To write a great headline is an art, but it’s not a science. But I can give you some good general guidelines.
So grab your cup of coffee – here we go…
The top 10 most powerful English words
The psychology department at Yale University have made a study – which showed that some words are more powerful than others.
The top 10 most powerful English words according to Yale are theses
Other strong words for your text
Words can be very powerful. Use the word carefully – and you will get the attention you deserve. Beside the 10 most powerful English words, there are other words with a lot of power.
Now I am worried about my headline… Hmm. You think “How to Write a Killer Headline” is okay?
Remember to grab my free Complete SeoCustomer Guide 2011 and 2012Q1 – over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.
Here at Seocustomer you can get tips and tricks for your SEO, Social Media, Link Building and Marketing. Get ideas and tools here.
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