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BingHorisontNow all those SEO users who wanted to go deep into a website linking and know exactly where the links are coming from can use Bing site explorer.

Bing has officially launched the latest update for its webmaster tools which has been named as phoenix (Looks like they are inspired by Google).

This update introduces a lot of new features, a new interface and SEO tools. One of the most interesting and useful tools provided by Bing in this update is Link Explorer.

Remember Yahoo Site Explorer that was made unavailable to all of us in the last year? Yes, the one that we all SEO’s loved so much. The Bing Link Explorer is an upgraded version of it.

It allows users to view links not just for their own website but for any website on the internet by using many new filters as compared to Yahoo Link Explorer.

Users can base their search by choosing any or multiple options from the below list:

  • Site Filter
  • Source Filter
  • Scope Filter
  • Anchor Text Filter
  • Query Filter

However, users are required to have minimum one site in Bing Webmaster Tools that has been verified in order to use the tools. If you don’t own a website then this could be problematic for you.

The tool is still in the beta phase which means that it does not provide all the functionalities. For instance, it won’t tell you the number of incoming links as it used to tell in the Yahoo’s version. There are many more aspects which need improvement but it does not mean that it is not useful.

Businesses, organizations and online marketing companies have to understand one thing very clearly here. Bing accounts for around 10-15% of the overall traffic which might not look threatening in front of Google’s share but still this is a very significant portion and could become the deciding factor in the success or failure of a business.

Ignore it today and you might not be very happy about it in the future. Moreover, you probably have a continuous online marketing and SEO campaign going on for your business therefore it won’t harm you if you include Bing into it.

Bing has made efforts to increase its share in the search engine domain but hasn’t been very successful. However, Businesses should include it in their SEO campaigns to keep themselves safe and a few steps ahead of others.

 

About the Author: Chris Miller is a blogger and web developer for a leading Offshore Software Development Company. He provides concrete information about PHP web application development, .Net/Java apps development, software development & mobile applications development.
 
 

SeoCustomerTagsSocial Media – what is it?

Yes, you have probably heard this question plenty of times. I have too. Nevertheless, I will still provide a quick overview on it.

So, for those readers who have little idea on what it involves, you can obtain basic insight from the following details.

According to Wikipedia, it is the following:

  • It uses mobile and Web-based technologies to communicate through interactive dialogue.
  • It serves as a tool for social interaction.
  • It is enabled by universally accessible communication strategies; thus, changing how many people, organizations, and communities communicate.

 

What is the use of social media?
It actually has several purposes. But since our main topic is using it for marketing purposes, allow me to point out its functions for entrepreneurs. These usually consist of the following:

  • Networking among industries
  • Knowing the customers’ opinions or feedbacks on your services or products
  • Disseminating company updates and news
  • Providing good customer service by answering inquiries
  • Collaborating with internal members

Now that you are aware of its purposes, I will now share with you my top ten ideas on…

 

How to use social media for marketing

1. Go for platforms with the most users
Well, some of the leading sites include Facebook, YouTube, Google+, Twitter, Linkedin, and Flickr.

Now, you should not just choose any media. You also have to find out which ones are more favorable among your target customers. You would not want to waste your time creating a profile page on a specific site only to realize that most of your prospects prefer another social network.

Therefore, take time to research on the most effective platforms by sending a survey, creating a poll, or using monitoring tools.

 

2. Look into your competitors’ activities
As you are doing this, take into account important aspects such as the following:

  • The sites they are members on and the amount of followers or views
  • Their published content
  • Their promotional means and techniques

 

3. Identify your objectives
It will be easier for you to achieve your targets and share information with your prospects if you come up with goals.

 

4. Create content
And, while you are at it, make sure that you do not forget the following characteristics to attract several readers.

  • Fresh
  • Unique
  • Interesting
  • Engaging

 

5. Allow social sharing

You can do this by adding buttons, which the users can click to follow or share the content. This way, you can interact and form a good relationship with your customers.

 

6. Refrain from making it all about YOU
When you tweet and post blogs or comments, ensure the content is relevant. Remember, you are marketing your company’s offers and not yourself.

 

7. Participate actively
You can be an active member by posting fresh content, commenting on other blogs, and updating your profile page. And, do all these (as well as other social media activities) regularly to increase traffic and boost credibility.

 

8. Use headlines
Just as many journalists do for their write-ups, you must also create eye-catching and interesting titles, so you can attract the attention of more readers.

 

9. Publish events
If your company plans to organize product launches and other marketing functions, do not forget to inform your followers about it on your profile page.

 

10. Create a network
When you are doing this, do not just randomly follow or invite any member you spot. You have to choose individuals from within your target market. Finally, you can offer incentives (e.g. promotional products or free services) to express appreciation and gratitude.

 

So, there you have it. These are my top ten social media marketing tips.

Before I end this topic, I have one important reminder – explore. You can find several ways on how to make good use of social platforms. Know what these are, so you can reap their benefits.

 

 

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK SEO company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.
 
 

wordsWe all want to write a good headline – and there are some great tricks that I will share with you.

So when you write a blog, ad, article or maybe a Direct Mail – you will get the attention from the people who read it.

But without a killer headline – people will not read your page, it doesn’t really matter what you have done regarding SEO, your bounce rate will be high – and you will not sell anything.

 

Start with the headline
Yes of course you will say. But not everybody is doing this. If you start with the content – you will be put tin the position where you might have to reverse-engineer your promise.

Give a promises to the reader in the headline. This way you will force yourself to communicate the benefit that your text will deliver to the reader – in exchange for spending time (valuable time).

The headline is very critical – in just a few words, you will have to attract visitors, reduce bounce and boost your conversion.

I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.

So – hmm – I will have to tell you how to write this killer text right? That’s my promise.

 

Headlines are not science but art
Well – I hope you agree that a headline is important – and I wish I could give you 10 rules and say – here you are. But you are not so lucky.

To write a great headline is an art, but it’s not a science. But I can give you some good general guidelines.

So grab your cup of coffee – here we go…

  • Catchy – you have to grab the reader’s attention. Remember the AIDA model
  • The main point – your headline should summarize the main point in your article
  • Curiosity – could you make the reader curious about your text – you really made a great headline right? Did I make you curious with the headline – “How to write a killer headline”?
  • Not too long (and not too short) – if it’s too long – the reader has already left your page again. If it’s too short it might be boring
  • Get inspired – read other blogs and magazines
  • How to – this is a great way to grab attention. Just like my headline in this article – well remember not to overuse it – so you will end up with 50 articles all with “How to …”
  • Lists, with numbers – you can make a headline like this “10 tips …”
  • Say it – say your headline out loud. Show it to your girlfriend or boyfriend. Come up with 3 or 4 headlines and ask for their opinion
  • Question headline? Always great to use a question. I could have “Do you know how to write a headline?”
  • Write it first – yes as I told you before – start with the headline not the content of the article

 

The top 10 most powerful English words
The psychology department at Yale University have made a study – which showed that some words are more powerful than others.

The top 10 most powerful English words according to Yale are theses

  1. You – Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copy-writing, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.
  2. Results – Works in rationalizing a purchase.
  3. Health – Especially powerful when it applies to a product.
  4. Guarantee – Provides sense of safety at the time of purchase.
  5. Discover – Presents a sense of excitement and adventure.
  6. Love — Continues to be an all-time favorite.
  7. Proven – Helps remove the fear of trying something new.
  8. Safety – This could refer to health or long-lasting quality.
  9. Save – We all want to save something.
  10. New – It’s part of basic human makeup to seek novelty.

 

Other strong words for your text
Words can be very powerful. Use the word carefully – and you will get the attention you deserve. Beside the 10 most powerful English words, there are other words with a lot of power.

  • Announcing
  • Confidence
  • creativity
  • Discount
  • Easy
  • Energy
  • Exclusive
  • Free
  • Hurry
  • Improvement
  • Inspiration
  • How
  • Secret
  • Success

Now I am worried about my headline… Hmm. You think “How to Write a Killer Headline” is okay?

 

 GuideFrontFree marketing Giveaway

Remember to grab my free Complete SeoCustomer Guide 2011 and 2012Q1 – over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Carpe Diem

Henrik

A lot of web designers and marketers totally forget AIDA when they design a shop.

I have seen a lot of company who has a shop in the real world (off-line) who have started an online shop. But suddenly in the online world they forget everything about AIDA.

When we have our off-line retail shop we know we have to make people aware of our shop, we have to put some good ads in the paper and put some signs up in the window. We have to make the people interested in our products. They have to desire the product. And yes – we need the action too – we need to sell the product right.

Let me show you that off-line and on-line shops are not so different regarding to AIDA – we just have different tools we can use.

So what is this AIDA?

The AIDA model is a very famous model, and chances are that you may already know it. And if you don’t know it already then I am very pleased to be the one that introduces it to you.

  • A – Attention (Awareness): This is where you have to attract the attention of your customer
  • I – Interest: Tell your customer about the advantages and benefits of your product or service (not the features)
  • D – Desire: Here you will have to convince the customer that they want and desire your product or service. And tell them that it will satisfy all their needs
  • A – Action: Now we have to lead the customer towards taking action and buy our product or service

We will lose some percent of the customers moving down this ladder. But this system gives a general understanding of how to target our market effectively.

But I just give the AIDA model a little twist. I want you to take the social media serious for every step in the model.

AIDA with social media

Get attention from your customer

Maybe you have the best product in the world, and maybe you have the best prices in the world – BUT (yes there is always a BUT right?). If your customers don’t know about your product, service or your prices you will not sell anything. This is true both online and offline.

You properly want to place your offline shop on a crowded street. So you know you will have a lot of traffic walking in front of your shop. The more people that see you shop, the more people will properly come into your shop too. Yes you will need some signs in the windows. Maybe will put up a yellow sign saying “half price” or “Sale” from time to time?

Now you will have the attention from potential customers.

To get attention to your online shop you will have to use different tools. But in fact it’s all the same. How do you get the traffic? Oh yes – you will have to be visible in the search engines (I love SEO – so I love this part). If you can’t be visible in the organic free search you can buy some Google Adwords or PPC ads on some of the other search engines. Maybe your ads should say the same as your offline shop “half price” or “Sale”.

When somebody is landing on your page you will only have a few seconds to catch her or his attention. First of all choose the right landing page – not the homepage – the user wants the information she or he is looking for. Don’t make the product page to crowded. Too many items distracting items on a page can make it difficult for the user to find what he or she is looking for.

Remember that with social media make a massive attention. Offline people might talk to 1, 2 or 3 people. Or maybe even 10 people if they have a family dinner. But with social media people have 50 or 75 friends. So when somebody is telling their friends “Wow I got a super duper pair of new shoes today for only 10 dollars” 50 people will know where to get cheap great shoes – right?

So this is the modern form of word of mouth.

Get interest from customers

So now you have the attention from some of your customers. The next step is to make them positive interested in your product or service.

Maybe your customer has seen your yellow sign outside your offline shop and walks inside. Yes she is interested – new shoe for only 10 dollars? Hmm interesting right? And yes one of the first things she or he is looking for is properly the price. You might know that if your customer is in your shop – many will buy some candy. So even though you don’t sell the shoes you will sell a lot of candy (I just love chocolate).

So now – what about your online shop.

Yes it’s just the same. You might have a Google Adwords – telling people that you are selling great quality Nike shoes for only 10 dollars. And you will get a lot of clicks. People are really interested in your Nike shoes. But when they in your webshop – you might show them a must better quality shoe for only 5 dollars more or another color. Now this could be interested right? (I could use a new pair of shoes by the way).

The good part is that if people have been clicking on a Google Adword ad, you know they are showing interest in your product. So your task is not so much on this interest step – you better show them why they should act NOW. You need to make them desire your product or service.

The social media help you with the interest too. Maybe you don’t really like theses Nike shoes but now your friends start to talk about them on the social networks. “Do you know you can get them in pink too?” – “They are just awesome” – “And the other day I found out I could put them in the washing-machine too” – “wow so easy to clean”. Well now you are interested right?

Now what about desire

Now how could be make your customer say or think “I really want those shoes”. There’s a big difference between being interested in something and to desire it. You need to convert your customers’ interest into a strong desire for your product or service.

So what happens when my girlfriend sees this pair of shoes? Well she will get very emotional; she thinks that the shoes will change her life, career, relationship. Yes yes yes – she just has to get those shoes. It’s almost a matter of life and death. (I will not show her this article – please don’t tell her I wrote this).

We have to communicate our messages. Make the messages interesting to our potential customer. We will use promotions, writing news and informers encourages the customer to engage in our product or service. With an online shop you will have a lot of opportunities to give a lot of information to the potential customer about your product or service.

So a real desire is when you see a product, you want to touch it or try it and you will start to imagine to get this wonderful product. Desire is really a private moment for the customer. So it’s not so easy to influence. But it’s very easy to destroy the moment. If something is wrong with the display or maybe the wanted sofa is slightly damaged. You will destroy the moment.

But you have several tools you can use to make people desire your product. So make your page readable, great product description. Use high quality multiple images (maybe from different angles). Use video. If it’s possible to show your product or service “inaction” that would great to show the potential customer.

The social media is useful here too. Your customer is aware of your product, she is interested in it – and with the social media she will get more and more information about the product. She will inform about it from friends – she might join a group called “We need shoes” on Facebook (I am sure there is a group called that lol).

With social media you can engage your customers. Make a picture competition. Win something. Give out something free. If they tell their friends about your Facebook page, they might win something. They will start to use the social media telling about your product and page. People will start to talk about your product. You will engage people.

And yes – your customer really wants those shoes. In fact she can’t live without those shoes.

Now we need some action

This is the final stage. We are in the sales business so we need to sell our product or service right. Action is when the customer is paying you. This is the action we want – online or offline.

In an offline shop you want to make sure people know and can see where to and buy it. Make sure people don’t have to wait too long in a line to buy the product.

In an online webshop I cannot stress enough how important it is to have a very clear call to action on your page. It must be very very easy to find your “Buy Now” or maybe your “Add to Cart” button. So make it big and in a different color.

Make sure your “Buy Now” button is not distracted by other elements on your page. It could be different banners. You don’t want your “Buy Now” button to compete with the other elements.

You have to make of your mind what is most important to you. Is it to sell or to get signed up for your email club and Facebook or Twitter accounts? You can always have the other elements on a category page – but your product page should be as free from these distractions as possible.

I want to show you this article about the buying process with social media. . It will show you that you have to think of social media in every part of the buying process.

Don’t forget to use AIDA

So I hope after all this and next time you are designing a webpage you will think of AIDA.

Have a great day out there. Carpe-diem
Henrik

socialmediaIt is common knowledge in the world of search engine optimization that using social media channels as promotional tools can really make a big difference.

But did you also know that the lack of use of proper and more “sociable” social media techniques may not yield your desired results?

Yes, your social media marketing attempts will be futile if you don’t know the right way to handle a social media campaign? So what should you do then?

 

Revising Your Social Media Game Plan

Why do you need to make your social media campaigns highly sociable?

There is a need to do so because social media users and subscribers primarily use social media channels to connect with peers and colleagues, build and maintain professional and personal networks, and obtain and share useful and practical information.

Thus, if your social media campaigns don’t cater to these needs, there is a chance that users will ignore you completely.

Here are some suggestions on how you can revise some of your social media strategies and adopt a more effective approach:

 

  • Use simple, clear words when sharing news, giving announcements, and promoting products and services
    As much as possible, try to veer away from using jargon and technical terms when composing a tweet, wall post, or any other social media message. Always use terms that can be understood by laymen so it will seem more personal and direct rather than formal and intimidating.
  • Do not send bulk messages
    The use of spam social media posts and messages is never a good idea. It will just increase your chances of being banned or penalized by search engines. Send or share a small number of frequent messages instead of blasting them in bulk amounts.
  • Be careful with the use of scheduled posts and shares
    There are times when you can’t help but use automated message sending options like scheduled tweets and messages due to emergency situations. Make sure to limit your use of this message sending alternative. It is still better to send social media posts real time, all the time!
  • Vary your social media posts
    Following a very strict and calculated social media message sending strategy can leave your followers, contacts, and target audiences bored and uninterested. This may prompt them to unsubscribe as your contact. Avoid this by varying your messages so you can keep them excited and intrigued for more.

 

Getting more sociable on social media can truly do your site a lot of good.

You’ll gain lots of prospective target audiences and clients and get to establish a really good reputation for your group. Are you willing to tweak your strategies a bit? If yes, then good for you! You’re on your way to gaining the best that social media has to offer!

 

Angel Delos Reyes is a writer whose expertise is in the promotional products industry. Most of her works are centered on writing blogs and articles for Promopeddler.com, an online promotional product seller based in the US that specializes in selling items like custom arm bands. She loves reading, singing, watching movies, and catching up on social media channels.

 

 

LinkedIn

LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media.

Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing.

LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent – four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent.

 

conversion

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market.

You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level.

So let me show you 5 ways of boosting your lead generation so you can get more sale.

 

1. LinkedIn Answers.

linkedinanswer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Did you know that LinkedIn has a LinkedIn Answers section?

You can ask a question or answer a question.

So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert.

Remember to write your www when you are answering a question.

This way you can also get more traffic on your site.

 

 

2. LinkedIn Applications

LinkedinApps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page.

So you can add your blog post directly to your LinkedIn page – awesome 🙂

You can also tell people which business books you are reading. So go and start your reading list.

Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting.

 

Create a poll

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Join Groups

Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too.

So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups.

Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones.

 

4. LinkedIn ads

linkedinprices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click.

So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale?

Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.

 

5. LinkedIn People

This is a really awesome tool for sales people – in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner.

Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections.

Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for.

 

Marketing Giveaway

Well… I have to join some groups now… But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.

And good luck with your LinkedIn leads – time for my coffee here.

 

Best regards, Henrik

 

 

Many businesses have asked me why they should spend a lot of time with social media. How can I be sure it’s working, and that it will have an impact on their bottom line. Well check out this infographic.

You are welcome to share this infographic as long as you link back to www.SeoCustomer.com thx.

 

Sale And Social Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


subWhat should you use sub-domains or sub-directories? Sometimes it’s almost like a religion when people are talking about it. But maybe it’s not a question about choosing but a question about the combination.

So what is a sub-domain and a sub-directory. Well a sub-domain could be www.red.cars.dk and a sub-directory could be www.cars.com/red.

So a sub-domain is in fact a separate site while a sub-directory is a group of pages. And the question is of course which one will work best.

Which one will get you more traffic and better profitability.

 

When to use subdirectories

  • When search engines look at sub-directories (sub folders) they think it’s a simple matter of cosmetic that can help the URL to look more structured and logical. Subdirectories are a good way to make your URL look good and meaningful.
  • If your site is small then a sub-directory can help you keep your authority and not spreading it too thin with sub domains. Remember that when you spread out your sites they can’t help each other.
  • Remember that authority takes time. If you keep your content in a sub-directory it becomes easier to rank new content for related keywords.
  • Easier to manage. Yes we have to think of that too. Its easier 🙂
  • Geo targeting. Using Google Webmaster Tools you can set a geolocation for a sub-directory. So if you have a site called www.cars.com. You can make the www.cars.com/France for a France location and so on.

 

When should you use subdomains

When using subdomains you have separated sites. So you will need each subdomains to be positioned separated. Remember it’s a good idea to use subdirectories when you are organizing your content on each sub-domain. So subdirectories and subdomains still go hand in hand.

  • If your content is very different. So if you are selling cars on one site and then you want to sell bikes. Then it might be a good idea to make two sites. Remember that you are competing against people and companies who are very dedicated to bikes. So it’s not just an add on.
  • On the other hand if you are selling red cars and now want to sell blue cars you don’t really need a new site right?
  • If you want to be competitive in many related areas. So if you want to be the best in blue cars and in used cars. You might end up having to build 2 separated sites. Then each site can compete much better again and win the separated searches. It’s a different search looking for used cars than it is for blue cars. So if you are going to win both markets you will have to build 2 sites. It’s very popular to search for used cars but also blue cars get many searches.
  • Make several sites to push out your competitors’ sites away from top 10. If you have a strong position on Google building a new site and get a high ranking for the new site can push out a competitor.
  • Multiple listings. It’s possible – but not always – to get more than two listing limit for a given query using sub domains in Google. So more sites will get more listings.
  • If you are targeting different regional markets. It can be more effective to get separated site when you can assign an IP address to a separated sub-domain – and set a geolocation for each sub-domain.

 

Let me hear what you think 🙂

Yours
Henrik

 

TwitterBirdIs your business on Twitter? Well if not you better get started. Write 140 characters in a tweet and you are going. Last time I read about it Twitter had 500 million members – sending around 65 million tweets every day. So yes your business should get started now and get in touch with all theses people.

But remember – there are a lot of differences between the social media platforms. You cannot establish or engage people the same way on Twitter as you do on Facebook or LinkedIn. Let me tell you about some of the unique aspects of Twitter. And yes – also how you manage it and make effectively communicating to your potential customers.

Are you ready? Okay coffee in your cup right? Music on? (Yes yes yes play some Sting or Paul McCartney)

 

How to get followers

If you only have 1 follower (your mother) or 10 or even maybe 100 your marketing communication will not work. You need followers. Your readers can search your content – they are all public searchable. Your followers is your community, and they are the people you want to engages.

If you are very popular like – Charlie Sheen or Lady Gaga, you don’t have to do much. You will have millions of followers instantly. But if you are like me (well okay I admit it – I am not Charlie Sheen lol) – you will have to do a little work first.

The normal way to get followers on Twitter is to follow somebody and then many of them will follow you back. Also click on the “who to follow” link suggestions. You can also do some marketing for your twitter account on your normal website or blog. Remember also to use your e-mail distribution list. When you write an email put your Twitter address just under your name. Make sure everybody knows you have this twitter account.

There is a free tool called TweetDeck which is a very powerful tool for twitter. It can help you to organize and schedule your tweets. With TweetDeck will let you view and manage a lot of your different social media accounts like Facebook, LinkedIn, MySpace, Google buzz and Foursquare.

 

tweetdeck

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So its a great tool to post updates to various connected social networks. You can also manage several Twitter accounts and monitor them all at once. You definitely have to try this tool.

A tool like Tweet Adder software could help you a lot. Well I do have some more tricks to get many more customers. Read my article here about how to get followers – You have a Twitter account but no traffic from Twitter?

 

How to engage your audience

You will have to know the basic of Twitter to get it going. Get to know the best practices – like direct messaging, “@”, replies, and “retweeting”. You can send a direct message to a follower of yours.

You can just type in the letter “d” in front of their user name in your tweet. Then its only your receiver that can read it. You can also use “@” when you replies to somebody. Maybe when you make a comment to a tweet. If you really love a tweet, you can choose “retweet” just by including the letters RT at the beginning of your tweet.

All these different kind of tweets makes your audience noticing you. When you are retweeting something, remember to add something to the tweet. Keep the conversation going. After this you can make a Group Tweet which will enable you to communicate with a lot of people in a group.

 

Don’t use slogans 

Maybe the biggest mistake business are making when they start communicating on Twitter is to use their normal old-fashioned marketing. Maybe using their slogans like some kind of a billboard, or maybe the headlines from a printed ad.

But you have to engage your audience with your thoughts and make a conversation with your audience. Social media is all about engaging in the conversation. Its not the old-fashioned marketing !! Social media is all about conversation right? And a conversation is a 2-way talk. Not 1-way talk.

So make sure your tweets provide value to keep your audience interested in you and your business. Make retweets to keep the conversation going. Try to make your tweets entertaining, witty, original. You must position yourself as an expert in your field. Be sure the audience and see your personality.

 

Twitter

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Only 140 characters

You only have 140 characters in a tweet. So if you have a long webpage address you can say much right? The solution is to use services like www.Bit.ly or www.TinyURL.com. Here you can put in your long address and you will get a shorter one back (amazing right).

I use www.Bit.ly for my tweets.

 

Bitly

 

 

 

 

 

 

 

 

 

 

 

 

 

If you are using www.Bit.ly you will get some additional value by gathering some valuable metrics which you can use to monitor the success of your tweets. You can check how many clicks any of your shortened links get, and also some information about where in the world you get the most action (this can give you some good information for your business. Where are the people most interested in your business – right?)

 

Software that can help you

I will tell you a secret about Twitter. Did you know you can do much more with Twitter than just type in 140 characters? What about pictures? Well you can start trying out software like TwitPic  or Yfrog. Then you can send photos or video clips via Twitter. That will engage your audience I promise you. Now you don’t have to tell people what is happening around you – you can show it in a video 🙂

I want to do pictures on my Twitter account too now… Wow I get inspired myself now… Love it.

Well that was all about pictures. Another great thing you can do is polls. Try to use a service like twtpool. Or you can use chat rooms like Nurph. If you are standing out from the crowed, you will get much more attention. And your audience will start to put more attention to your tweets.

You can also integrate your Twitter account with other software location-based services like Foursquare. Then people will know where you are. People in that area will get curious and you will have their attention to.

No no no no I am not done yet… Much more to come. Still ready? The coffee is still hot?

Have you ever heard about Klout. I really love this. How good are you doing with your tweets – do you know? Are you good at engaging people? How much influence do you have on your audience? Well with Klout you will find out.

 

klout

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I know my score is 33.. But well I am not Charlie Sheen – I just told you right?

A fantastic tool is Timely. It will take all your past tweets and it will estimate what time of day your audience favored them most. And with this knowledge it will auto-schedules your future tweets according to this (I am amazed).

 

Hash tags
Do you know about hash tags?

Well its the # symbol followed by a keyword. This hash tag makes it much easier to search for your tweets. Again you can use TweetDeck but also a tool like www.hastags.org.

A very common hash tag on Twitter is the #FF which you can include on Fridays together with the name of the account you are following. A golden rule is to reply back to say thank you when somebody is writing #FF to one of your tweets. This is a great way to get the attention of new potential new followers.

Another way to use hast tags is to tweet about a topic while it’s popular. So this is what you can do. First you will have to set up a Google Alert (http://www.google.com/alerts) to your email Inbox. Then you will know what it’s going on, and what people are talking about, and writing about regarding your topic. So make a tweet about an upcoming event, or what is hot in your topic. So if you are in the business of cars you can put in the hash tag @cars in your tweets. (I will start putting SEO into my tweets from now on).

 

Many people are like-minded

You know many of the people that will follow you are like-minded. They have a blog or a website or a small business and want followers like you. So remember that not everybody is hanging around just waiting for your golden tweets.

Well I am sure they are all waiting for my tweets of course lol.

A great way to check your followers is using Klout  or PeerIndex. Then you will have an idea of how many of your followers are actively engaged.

When you have enough followers you will have to change your strategy – and not just following back. Then it’s time to let your Twitter account speak for itself. Then it’s time to let the word of mouth build quality followers. But you still have to post great engaging tweets 🙂
Twitter is not a miracle

Unless you are Lady Gaga or Charlie Sheen don’t expect Twitter to be a miracle for your business. Twitter is a great tool for your marketing. For engaging your audience. To get into conversation. So you can say it’s a little miracle. But it will not give you 2 million dollars from day one… Lol…

You will have to get to know Twitter. How can it help you. How do you want to use it.

But I tell you – all your competitors are here.. So if you are not you are already loosing future market shares. Do it right and Twitter is a very very very powerful tool

Okay.. I know the music has stopped already. I am going to put some Stevie Wonder in my CD player now. Was that 8 golden rules. I am not sure if I wrote 12. Hmm next time I will make the article a little shorter. Lol.

 

FREE Complete SeoCustomer Guide 2011

Get the FREE Complete SeoCustomer Guide 2011. In this guide you can get all the articles from 2011 in one PDF. Most of the articles from 2011 is no more online here on this blog, but you can still use the articles to get higher ranking and more traffic to your website 🙂

Remember to add me to your Google+ circles too. I appreciate that 🙂 thx.

All the best to you all
Henrik
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How to use social media to influence B2B group buying descision.

Often when we talk about social media and to get traffic, its all about the consumer – the individual. But how can we use the social media to influence the group buying decisions in the B2B market?

The biggest different in the B2B market is that it is a group decision. In most cases you will have a buyer, potential team of people who will review the potential buyer and often a senior level person who has to approve the purchase right?

B2B marketers mostly use the BIG 3 – with LinkedIn (73%), Facebook (71%) and Twitter (67%). Right behind theses BIG 3 you have a YouTube (48%), blogging (44%) and online communities (22%). So get in the game guys.

Let me present to you 5 different things you have to consider as you create social media content targeted to the B2B group buyers.

 

Unique Benefits

Be rock steady in how you stand out from your competitors. What makes you and your product unique, and what will make a difference if the B2B buyer choose your product.

 

Competitive information

Don’t fool yourself and think that the buyer won’t check out the market. He will get information, he will find the other products, he will find the prices. So provide your information and highlight the areas where your company is better than your competitors. Position yourself ahead of your competitors.

 

Value

Tell the potential buyer why your company and product will save money, time or other resources for the buyer. Maybe your product is easier to use, maybe the buyer can get the product tomorrow and not next week, maybe your product will require less training. Make sure your potential buyer know the value of your offer.

 

Need to share

Your potential buyer needs to share the information with others in their organization. So provide them with great materials, so you are in control of the presentation and you make sure they will know all the benefits of your products. You can provide them with one/sheet takeaways, PowerPoint slides or video.

The Sales cycles are longer in the B2B marked then in the B2C marked because it’s a group decision. So get in the game, and be sure your potential buyers know the benefits of your product.

Give me a comment.. How do you use social media in your B2B marketing?

Best regards
Henrik