Take a look at these slides and get some tips and tricks how you can improve your top and bottom line significantly.
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Let me show you step by step how you can increase your online marketing ROI by over 30 percent just by using this free technique.
Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free.
In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at?
Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step.
Normally B2B companies don’t have as many visitors on their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company.
On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor.
A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything.
Step by Step
Okay let me show you the trick step by step.
First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”.
Now you should be ready to build your report.
First write a title for your report, and a name for the content.
Choose the “explorer” box.
Now to the fun part. From the blue metrics box you select
- Visits
- Pageviews
- New visits
- Unique visitors
- Pages/visits
Just choose one at the time. Now in the green dimension drilldowns box you you will select:
- Country/territory
- Service provider
- Page
Remember to pick them in that order.
Now we are almost done. Just click the save button.
Now try and run the report
First you get a view with the countries.
Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.
Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks.
Now click on a company name and you will see which pages they have been looking at.
You can’t see which person who has been looking at your site, but maybe the sales team has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company..
Now you can go back to edit your report. You will see the word Filters.
You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names.
Another great feature is that you can send this report automatically to your mail or your sales departments mail every day or every week.
This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique.
Good luck
Henrik
You might know this situation – you have a website but you need more traffic.
Well I think every website owner knows about this. I found this strategy – and people told me that this strategy has doubled their organic traffic overnight. So it might work for you also.
The strategy is to take your most viewed pages and give them an update.
You don’t have to work for weeks to get backlinks – it’s all done on-page.
In fact it’s like going back to the basic SEO. A lot of pages and website don’t have the basic SEO for their pages. So working with the basic will help your traffic. You do remember the SEO pyramid too?
But no more talk – get some coffee in your cup and put your favorite music on (I think I will listen to Earth Wind and Fire… Or maybe Paul McCartney).
1. Step – check up your meta tag
First you pick up the 10 pages of your website with the most page views. You can go to your Google Analytic and check that out.
Take the standard Report and choose the last month. Go to Content / Site Content / Pages. Here you will find your 10 most viewed pages.
Here you can see my top 10 pages.
When you focus on the top 10 pages you will pick the pages with the most effect for your traffic. But later on you can do the same with the rest of your pages.
Now for each of your top 10 pages you will need to find your URL, Title Tag, Meta Description and Header.
Let me give you an example here:
| Current Version | New Version | |
| URL | www.used-cars.com/34tpo/d | www.used-cars.com/Ford/2010 |
| Title Tag | Home – used-cars.com | Used Ford cars, best quality cars, cheap used cars in town at used-cars.com |
| Meta Description | Home page – Contact Us – Products – information | Get updated information about our quality used Ford cars with a certification guaranty. Check out our great deals. |
| Header | 2010 cars | Used Ford Cars 2010 |
You get the idea. You might find that many of your old pages have “URL” with no keywords but only some strange number or letters.
The “Title Tag” might never have been checked before and your keyword should be mentioned in the title tag.
The “Meta Description” should tell the people searching what your page is all about and why they just have to go and check it out.
And of course your header should contain your keyword.
2. Step – On-page optimization
Now go and do a normal SEO report on your pages for your keywords.
For each of your top 10 pages you will make a report. In most of the SEO software you will write your URL, your keyword and the search engine – and it will tell what you need to do on-page to optimize your page.
I use “Internet Business Promoter” but you can also use the software from SeoMoz or a lot of other software.
Most of the software will give you some advices about what to do to optimize your page for your keyword.
Okay – you still have your coffee? We are almost done now.
3. Step – submit your sitemap and RSS feed to the Webmaster Tools
You can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you have submitted it – Google will find any errors or other issues your site might have. And you will have to correct the mistakes.
Well that was it.
I think it will take you around a day to make this work. And when you do it with your top 10 pages you will get the most effect out of your work.
Now check up on your traffic… Some people have doubled their traffic using these easy basic SEO steps.
Free Marketing Giveaways
Remember to grab the Complete SeoCustomer Guide 2011 and 2012Q1 – 180+ pages with tips and tricks for your SEO, SEM, Social Media Traffic and Link Building – and yes it’s free.
As always.. Carpe-diem
Henrik
When you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.
If you’ve got the budget and could use the added visibility, paid search is a viable option to consider. Below I have outlined seven ways it can help your local business.
1. Deliver Instant Results
Despite what an aggressive SEO agency might tell you, search engine optimization is not a game of overnight success. The blogs and websites that consistently rank high in Google for multiple keywords — many of them are riding on years of hard work that finally paid off. PPC campaigns are generally easy to set up and deliver fast results. It is possible to see a huge traffic surge mere hours after deploying your campaign.
2. Increase Visibility
Local search grows more competitive by the day, which makes gaining a top spot in the SERPs an increasingly difficult chore. Even with all your hard work in creating solid content, building links, and convincing customers to leave feedback through review channels, there is no guaranteeing where your site will be positioned. Paid search can ensure that your site pops up in the results on the first page, and the better you are at it, the more visibility you create.
3. Boost Company Revenues
Some companies have a regular budget allocated to PPC advertising. These businesses have unlocked the secrets of using it to open another active revenue stream. Paid search is a proven way to create more exposure for new products, sales, events, and other elements that generate revenue. Behind a compelling call to action in your ad, an optimized landing page can be key in driving those prosperous conversions.
4. Align with Existing SEO Efforts
One of the most effective marketing strategies you can employ is one that involves mixing and matching different channels. Integrating your PPC campaigns with organic SEO efforts is a perfect example of this. Just think of the impact you could make if sponsored results are driving in additional traffic on top of the flow you’ve created from your long time optimization efforts.
5. Provide Access to Affordable Advertising
For years, local businesses have been relying on traditional advertising channels such as TV, radio, and newspaper to increase buzz and traffic. While these methods have worked for some, they are generally expensive and for others, questionable in terms of effectiveness. Paid search offers an affordable alternative to traditional advertising. In most cases, you can set your own budget and literally spend only what you’re able to afford on a day-to-day basis.
6. Create an Edge Over the Competition
A little competition is good, but you want to be on the favorable side more often than not. If you get behind too much, you could eventually find yourself out of business. Indulging in paid search advertising is essentially another way to distance your business from its competitors. It might not be a huge edge, but every visitor, subscriber, and customer that the campaign sends your way contributes to an edge you didn’t have over the competition before.
7. Support Local Initiatives
Search advertising platforms have advanced in ways that make them far more useful to digital marketers. A prime example of this can be seen in their rich targeting capabilities. Google AdWords, for instance, allows you to customize your PPC campaigns to specifically target search users in your area. This particular platform offers tools that let you craft your ads based on local criteria such as city, state, or ZIP code, ensuring that you target the right audience.
Keeping an Open and Opportunistic Mind
Most local businesses are small to medium-sized companies with very little extra cash to spare. However, marketing is one expense that can be considered a necessity. If you want decent to good returns, you have to make investments that give you something back. So if you’re writing off paid search, this is the part where I go: “Not so fast!”. Combined with what you’re doing currently, it can be highly effective at helping maximize your visibility and make the most of your overall efforts.
What do you guys think about integrating PPC into local marketing strategies? Is it worth the investment? Let us know below.
Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.
Unless one is measuring Twitter marketing efforts, marketing through this medium is a shot in the dark. It is through the analysis of data on Twitter campaigns that you will be able to evaluate and pull insights on whether the operation is benefiting your company or business.
However, Twitter does not offer any way of measuring how a marketing exercise is paying off.
If you are using Twitter, you should start measuring it if you have not already.
Avoid just measuring for the sake of the metrics.
Rather, measure your Twitter activities to learn what is paying off and what is not while at the same time how this can be improved.
There are measurements you can use for your business. This can be done by addressing a number of issues:
* How effective are your Twitter activities
* How to choose the metrics to be monitored
* Calculation of the metrics
* Interpretation of the numbers after getting them
There are many ways of doing Twitter or social media measurement.
You can decide on ongoing monitoring analytics that tracks over time the social media activities. Metrics focused on a campaign can be used where the event analytics have a clear start and end.
Use of ongoing analytics is very important to keep the general impetus of general conversation on a business. After brand setting has been done, let it run; leave it to run on its own and pop in frequently to see what has been happening.
Metrics focused on a campaign will help to understand the impact of targeted marketing strategies and variations from one campaign to the next, depending on the goals each has.
For an effective measure of whether Twitter campaigns are producing results, both measurements can be used.
Establish social goals
Prior to measuring each tweet about your brand, have your social goals in mind.
Know what you are trying to accomplish though the channel. Generate a list of what you want to accomplish from Twitter usage.
It can be used to serve a number of purposes such as broadcasting information, answering customer queries and perhaps engaging a particular community.
Think through what you would like the targeted audience to do with the information; whether you would like them to engage, buy, click, reply, read or share by listing the goals.
Make goal measuring metrics
Match goals to real behavior and actual metrics that are measurable.
For instance, if you are measuring engagement, you must know the most pragmatic engagement form that should be tracked.
Measure awareness by using metrics such as amplification, exposure, reach and volume to know how far the message has been spreading.
Measure engagement by looking at metrics around participants, replies and retweets, knowing how many individuals are taking part, in what form and how often.
In case your aim is to drive as much traffic as possible to your site, track conversions, clicks and URL shares.
Know what people do when they arrive at your site and if they are going there at all.
Measure
After listing the metrics to center on, find the tools capturing the metric and begin measuring.
Twitter lacks a unique analytic tool and you might be required to use third part analytic tools or building your own. Most of these tools deliver results in real-time.
Plan ahead by setting the tracking even before the
Twitter marketing campaign has started or before reporting on the same. You will make it very easy to access all the information needed at a later date.
Monitoring and reporting
The results from the measurement must be reported.
The initial findings will set the benchmark for other measurements in future and the figures need to be shared if you are in a company that has stakeholders.
You need to know how the numbers compare with your expectations, your competitors, campaigns and related commodities.
The analytics are so crucial since it is possible to know how your competitor is doing.
Keep a regular check on the metrics, whether you are busy or not, otherwise all your efforts could be going to waste.
As they accumulate over a specific period, the value of the data will be clear after a number of months have lapsed and new data to compare with it has been collected.
Always remember to carry out careful review of the measurement to know whether anything is amiss, the state of the metrics and whether the entire or a part of the process was unnecessary or superfluous.
It will help in making changes and doing some improvements for the sake of your future Twitter marketing campaigns.
Author Bio – Jason Smith is an online manager for Inbound Marketing Company. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
I just found this awesome video about the future of online marketing. It’s really not so far away from us. This mix of virtuality and reality.
Google is playing around with it’s Google Glasses and Apple is playing around with it’s contact lenses.
So what does it mean to us as marketers? Well it will change the world of marketing. You will make ads directly to the consumers while they are walking pass your shop. You will have to engage your potential customers.
I say this is amazing.
So enjoy these 2 videos – and give me a comment – are you excited to meet the future marketing ?
All the best to you, Henrik
Welcome to Cachetown – Augmented Reality Gaming from Cachetown on Vimeo.
Check out Apple contact lenses here…
Remember to check out these awesome videos too
The Future Is Here – Check out Google’s New Glasses
Mobile marketing is all the rage these days, and there are an infinite number of ways a small business can capitalize on it.
Mobile marketing has many meanings and variations, but the most common these days is marketing via a mobile device like a cell phone or iPad device.
The point of mobile marketing is to advertise your small business through the use of applications, text messages, and any other combination of digital sounds, texts and images in order to reach a potential customer wherever they may be.
These days, advertising is a whole different ballgame, and the traditional forms of advertising- while still effective- are becoming obsolete, as the internet and mobile technology have made it easier for small businesses to control all of their marketing on their own, without the use of a middleman (like a print newspaper, flyers, billboards, radio and television.)
Not only is marketing cheaper with the advent of mobile marketing in the digital age, but in many ways it is also cheaper and more efficient. With mobile marketing, it is also easier to track how effective the marketing campaign actually is, because you can receive real time data as it becomes available.
Now, you can know how many people have seen the marketing advertisements, and how many have actually followed through with the call to action in the marketing campaign.
1. SMS Marketing
SMS marketing is probably the most efficient and effective way to harness the power of mobile marketing for a small business.
Essentially how SMS marketing works, is that a customer will sign-up for a sort of newsletter, that will then be sent to their phone via text messaging.
At the very least, SMS marketing can resemble cold calling, except that the customer has to opt in first and provide their cell phone number in order for it to work, and, it’s the very most, SMS marketing is a great way to stay in touch with past and present customers, and may be effective in attracting new ones to your small business.
Studies have shown that more than 90% of SMS marketing messages are opened up and viewed within the first 5 minutes of sending them, so if done correctly, this can be a huge asset for any small business owner.
2. Google it up
Google is one of the greatest resources for any small business. The best way to utilize Google is to take advantage of the Google Places app, to make sure your business is high-up in Google search inquiries and to use their advertising model in order to offer customers deals, coupons and other special perks via Google.
3. QR Codes
With the dissemination of Smartphones, having a QR code can be very beneficial. These will allow a customer to scan a barcode-like object with their Smartphone, which can access special deals and coupons relating to your business- or guide them to your business’ web page.
Author: Joanne writes on a variety of sites about tech related products including Wrike.
I am very happy to show you this Complete SeoCustomer Guide 2012 Q2. And it’s still free for all members of SeoCustomer.
This guide contains all the post and articles from 2. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 92 pages.
After a while the older articles are no longer visible here on www.SeoCustomer.com but you can still get a lot of tips and tricks from the posts.
So I have collected all the articles in an eBook (PDF) – so you can get a hot cup of coffee (or tea) and sit down and read about it all.
You can get the Complete SeoCustomer Guide 2012 Q2 here free after signing up for the weekly newsletter.
As a bonus you will also get the Complete SeoCustomer Guide 2011 and 2012Q1.
Have a great day out there.
Carpe diem, Henrik
What is your Facebook strategy?
When creating our marketing campaigns we are always saying we have to use Facebook. But the question is how?
- How will we engage our fans?
- Do we need some events?
- What about a contest?
I want to show you this awesome infographic from SocialMedia OnlineClasses – it can give you some ideas about what to do.
Best regards, Henrik
Creating an integrated marketing campaign
When we are going to create an integrated marketing campaign we are going to use both online and offline elements.
Be sure you start by identifying your customers need, what kind of solution do you have and how are you different than your competitors?
Use your social platform, your e-marketing, online but also print. I would like to show you this infographic for an Integrated Marketing Campaign to give you some ideas.
If you click on it you can see it larger.
Embed Code
Here’s the embed code which you can copy and paste into your website or blog to show this infographic:
<div style=”width: 600px”>
<a href=”https://seocustomer.com/wp-content/uploads/2012/06/IntegratedMarketingStrategy3big.jpg” />
<img src=”https://seocustomer.com/wp-content/uploads/2012/06/IntegratedMarketingStrategy3.jpg”
alt=”Infographic: Integrated Marketing Campaign SeoCustomer” /></a><br/>
Infographic authored by SeoCustomer, a <a href=”http://www.SeoCustomer.com/”>SEO, PPC, Social Media Traffic and Link Building</a> blog, To view the original post, see the original <a href=”https://seocustomer.com/integrated-marketing-campaign/”>Integrated Marketing Campaign</a>. </div>